Barbarian today announced the appointment of Patty Quintero as executive director of growth & marketing.  

In June the agency launched its Adaptive Brand Solutions platform which blends AI-led commerce experiences, generative interfaces and workflow systems. The Cheil-owned agency said Quintero will build on that momentum by redesigning Barbarian's growth organization to better identify client needs and connect them with the agency’s evolving capabilities. 

Quintero brings experience leading marketing initiatives across global, U.S. and Latin American roles. Most recently she was global senior vice president-strategic growth director at McCann Worldgroup, where she is credited with contributing to client wins including Smirnoff, TJ Maxx, LinkedIn and Delta.  

Earlier she served at Grey, Nokia, ARS DDB and other firms.