Santiago Cortés has been appointed CEO of TBWA Colombia, as part of a broader plan to strengthen the agency’s operations in the country.  

The appointment also marks Cortés’ return to Colombia following an international career spanning Latin America, the United States and Asia. He most recently served as Chief Commerce & Growth Officer at VML Mexico. 

“Santiago’s appointment reflects our ambition for TBWA Colombia and the importance of this market to our network,” stated Erin Riley, CEO, TBWA, part of Omnicom Advertising. “His experience building teams and businesses across very different cultures and markets, combined with his belief in the power of creativity to drive growth, is strongly aligned with what we are building at TBWA.”