- Univision's 'Gangas + Deals' Relaunches, Ties TV To Web, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2020
The new segments will showcase Latino businesses on TV and tie t ...
- Facebook Ad Frequency Analysis Shows When Too Many Impressions Lead To Diminishing Returns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
When does delivering the same ad to the same person begin ...
- Email Still Used For Customer Service By Most Firms, But Patterns Are Changing: Study
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
The most mature companies are adding SMS and other channels to ema ...
- Jellyfish Expands In Latin America With Two Acquisitions
MAD, Larissa Faw - Wednesday, October 7, 2020
The digital agency network has acquired Brazil's Reamp and Mexico's San Pan ...
- GroupM Taps Recalde For LATAM CEO Role
People on the Move, Steve McClellan - Monday, September 21, 2020
WPP’s GroupM has promoted César Recalde to CEO Latin America. Recalde, w ...
- SparkPost And WebEngage Form International Partnership
Email Marketing Daily, Ray Schultz - Tuesday, September 8, 2020
The partnership will help SparkPost and WebEngage expand their presence in certa ...
- Apple Passes Digital, Value-Added Tax Increases On To Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
Apple has announced it will raise charges for developers selling on t ...
- INKY Garners $20 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Thursday, June 4, 2020
INKY Technology Corp. has pulled in $20 million in funding, which wi ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clien ...
- Google Analytics Partner Digodat Merges With S4Capital's MightyHive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
Online is proving to be the most measurable and best-performing alternative f ...
- Telefonica's Movistar Further Consolidates Its Latam Business With WPP
MAD, Steve McClellan - Thursday, May 21, 2020
WPP won the business in Peru after a competitive pitch that beg ...
- Twitter Tests 'Fleets' Feature
Digital News Daily, Gavin O'Malley - Wednesday, March 4, 2020
Twitter is testing an option that will turn tweets into digital du ...
- WhatsApp Debuts First Ad Campaign In Brazil
Digital News Daily, Gavin O'Malley - Wednesday, February 19, 2020
Entitled, "It's between you," the campaign's first film tells the real-life sto ...
- Facebook Tests Hobbi Photo App In Select Markets
Digital News Daily, Gavin O'Malley - Tuesday, February 18, 2020
The app, which bears a strong resemblance to Pinterest, will only ...
- FlixLatino Gains Visibility On Amazon Prime
Television News Daily, Fern Siegel - Monday, February 17, 2020
FlixLatino is targeting a specific demo -- U.S. Hispanics and Boricuas betwe ...
- Facebook To Stop Recommending Friends Based On Phone Numbers Offered For Security
Digital News Daily, Wendy Davis - Thursday, December 19, 2019
Facebook users provided phone numbers in order to authenticate their accounts, b ...
- Netflix Posts Strong Gains In Asia-Pacific And Europe
Television News Daily, Wayne Friedman - Monday, December 16, 2019
In September, Netflix posted its biggest percentage increase in Asia-Pacific subscribers ...
- DAN Cooks Up Deal For Chef In Colombia
MAD, Steve McClellan - Tuesday, December 3, 2019
Based in Medellin and with an office in Bogota, Chef will jo ...
- Starz Rolling Out Its App to 25 Countries
Digital News Daily, Karlene Lukovitz - Tuesday, November 26, 2019
The launch is already happening in the U.K., Spain, France, Germany, Mexi ...
- LATAM Airlines Group Selects IPG As Its Global Marketing Agency
MAD, Steve McClellan - Friday, November 22, 2019
With the new multi-year assignment IPG expands its remit to cover a ...
- DAN Taps Accenture LATAM CEO To Lead Its Brazil Operations
MAD, Steve McClellan - Tuesday, November 12, 2019
Eduardo Bicudo has served at a number of blue chip agencies a ...
- AXA Awards Media To WPP, Retains Publicis Groupe For Creative
MAD, Larissa Faw - Tuesday, November 5, 2019
Insurer AXA's account covers close to 30 markets across Europe, the Midd ...
- Forecast: Mobile Financial Services Could Hit $1 Trillion In 5 Years
Digital News Daily, Gavin O'Malley - Tuesday, October 15, 2019
"Cash in, cash out" (CICO) transactions are expected to reach $590 billi ...
- Will Google Become An Energy Broker To Power Internet Technology?
Inside Performance, Laurie Sullivan - Friday, September 20, 2019
Google on Thursday announced two new grants from Google.org to provide suppo ...
- Marketers Can Reach Hispanic Community Best Via Social Media
Social Media Insider, Gavin O'Malley - Wednesday, August 14, 2019
The path-to-purchase for Latinx is even more social and "circular" than th ...
- The Hispanic Market Is Booming Both Online And Offline, Nielsen Reports
MediaDailyNews, Ray Schultz - Tuesday, August 13, 2019
Hispanics are more likely to seek input from friends and family, a ...
- VidMob Commits To Global Expansion, Former Facebook And JWT Digital Exec Runs EMEA
Digital News Daily, Laurie Sullivan - Tuesday, July 30, 2019
VidMob, a video creation service, will be announcing its official commitment ...
- Spark Foundry, UM Split Mattel Media Business
MAD, Larissa Faw - Wednesday, July 17, 2019
Spark Foundry retained the U.S. and added Canada, while UM landed EME ...
- Glenn Greenwald Faces Investigation By Brazilian Authorities
Publishing Insider, Rob Williams - Monday, July 8, 2019
Greenwald published a series of articles that alleged corrupt behavior by Serg ...
- Facebook Includes 'Transparency' Updates For Social, Political Ads
Digital News Daily, Gavin O'Malley - Tuesday, June 25, 2019
Facebook on Tuesday began rolling out "transparency tools" for anyone interested ...