- Publicis Sapient Gains Foothold In Latin America With Practia Acquisition
MAD, Fern Siegel - Thursday, March 30, 2023
The acquisition will enhance Publicis Sapient's global offerings, making Latin America t ...
- Paramount+ Launching Its First Mobile-Only Plan, In LatAm
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
The low-priced, ad-free plan seeks to grow the streamer's subscriber base ...
- 'Shout' Combats Homophobia, Cyberbullying In Mexico
Out to Launch, Fern Siegel - Monday, March 6, 2023
A new campaign by Movistar telecommunications denounces homophobia, transphobia and biphobia. ...
- Brazil's Zenvia Inc. Brings ChatGPT To Brand Messaging Solutions
Digital News Daily, Colin Kirkland - Monday, February 13, 2023
Zenvia is the latest tech company to incorporate large language-model technology fr ...
- New Paywall And Creator Fund Features In Development At TikTok
Digital News Daily, Colin Kirkland - Monday, February 13, 2023
TikTok is developing several new features including a creator-focused paywall and ...
- Omnicom Reports 9.4% Growth For Full-Year 2022
MAD, Steve McClellan - Tuesday, February 7, 2023
Omnicom reported 7.2% organic revenue growth for the fourth quarter. The curre ...
- U.S. Ad Market Still Weak In Q4, 'Small Green Shoots' In Q1: WBD's Wiedenfels
Television News Daily, Wayne Friedman - Friday, January 6, 2023
The weak national TV ad market in the latter half of ...
- 'WIRED' Launches Spanish-Language Edition
Publishers Daily, Ray Schultz - Wednesday, December 14, 2022
Urban Hidalgo will serve as head of editorial content at 'WIRED ...
- Tech-Tac-Toe: Firms Spend Trillions On Digital Tech, But CEOs Lack Strategy
Email Insider, Ray Schultz - Wednesday, December 14, 2022
Only 12% of senior management is viewed as highly strategic and effecti ...
- Innocean Retains Havas Media Following Global Review Covering Hyundai Brands
MediaDailyNews, Joe Mandese - Tuesday, December 13, 2022
The new assignment covers the Hyundai, Kia and Genesis brands and follo ...
- Heineken Develops Attention Measurement Campaign With Teads And Dentsu
Data & Programmatic Insider, Laurie Sullivan - Monday, December 12, 2022
Heineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- Heineken Beats Average Ad Attention Span With Brazil Festival Sponsorship
Publishers Daily, Ray Schultz - Wednesday, December 7, 2022
Attention proves to be a stronger metric than viewability, Teads and Dent ...
- Meta Doubles Down On Messaging, Expands WhatsApp Business Features
Digital News Daily, Colin Kirkland - Friday, November 18, 2022
At the first WhatsApp Business Summit, Mark Zuckerberg said business messaging ...
- WPP Unveils Plans For Its First Campus In Brazil
Mediapsssst, Richard Whitman - Thursday, November 10, 2022
By the end of this year about 50% of the firm's employe ...
- Telecentro Effort Promotes World Cup In Argentina
Out to Launch, Fern Siegel - Thursday, October 6, 2022
The FIFA World Cup takes place in Qatar from Nov. 20-Dec. 1 ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Adam&EveDDB Wins STARZPLAY's Europe, Latin American Business
Accounts on the Move, Fern Siegel - Wednesday, September 28, 2022
STARZPLAY is ready to claim a bigger presence in the on-demand streami ...
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic Markets
Inside Performance, Laurie Sullivan - Wednesday, September 21, 2022
Hispanic consumers make up 23.2% of the Millennial population in the U. ...
- Old El Paso, Mindshare, Captify Partner On Optimizing Creatives
Inside Performance, Laurie Sullivan - Tuesday, September 13, 2022
Captify and Old El Paso have been working together for more th ...
- Talking Diversity And Inclusion In Venture Capital
Digital News Daily, Colin Kirkland - Thursday, September 1, 2022
Senofer Mendoza, who invests in Fintech, AI and cybersecurity firms, talks abo ...
- Cerberus Sentinel Acquires CUATROi, Adding To Its Cyber Security Network
Email Marketing Daily, Ray Schultz - Monday, August 29, 2022
Chile-based CUATROi provides managed services to firms throughout Latin America. ...
- Dentsu Reports Q2 Growth Of 8.2%
MAD, Steve McClellan - Monday, August 15, 2022
Second-quarter growth in the Americas region was 9.6%, with growth in t ...
- Creator Of Hulu Show 'This Fool' Is No Fool
TVBlog, Adam Buckman - Monday, August 8, 2022
Unlike so many other so-called comedies on TV and streaming these day ...
- Place Exchange Expands Into Latin America To Support Thousands Of Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Place Exchange has expanded into Latin America, giving marketers access to mo ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Rexona, Gabriel Jesus Team For Campaign To Break Barriers
Out to Launch, Fern Siegel - Tuesday, June 7, 2022
Manchester United soccer star Gabriel Jesus life was transformed by sports. T ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Microsoft and the Knight Center for Journalism in the Americas announced ...
- DoubleVerify: Fraud Schemes Spiked 70% In 2021
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 31, 2022
DoubleVerify's report shows articles that perpetuate disinformation generated six times more like ...
- Publicis Peru, Cusquena Create 'The Impossible Hug' To Draw Tourists, Celebrate Double Malt
MAD, Fern Siegel - Wednesday, May 25, 2022
The goal is to draw people to see the artwork, thereby re-starti ...
- Stagwell Opens Brazil Office, Taps Reis To Oversee It As President
MAD, Steve McClellan - Wednesday, April 13, 2022
The office, in Sao Paulo, will be a hub that coordinates Stagwe ...