• by Fern Siegel , 3 hours ago

Globant has combined its marketing and advertising disciplines under Gut Network, aligning AI, digital marketing, digital consumer experience, social, content, media, martech and analytics.

The move also includes healthcare and pharma.

The Gut Network will be led by Gastón Bigio and Anselmo Ramos, agency co-founders, and Wanda Weigert, Globant CMO. Globant acquired Gut in November 2023. 

The enhanced Gut adds services to better serve its roster, which includes AB InBev, Mercado Libre, Tim Hortons, P&G, Kraft Heinz, Verizon. It also gains access to Globant's clients, such as FIFA, F1, Electronic Arts and Okta.  

In addition, Gut is opening two new offices in Bogotá, Colombia, and Copenhagen, Denmark. Gut Bogotá concentrates on full-funnel media, data analytics and creativity. Gut Copenhagen comprises over 60 healthcare and pharmaceutical marketing experts. Its clients include Biogen and Alfa Sigma. 

Gut's Ramos told Agency Daily: “We are incredibly proud to be expanding the Gut brand, bringing our courage, transparency and intuition to more markets with more capabilities than ever before. This is an exciting new chapter for us, and it’s only just beginning.” 

Added Weigert: “Gut Network is a powerful and fully equipped creative ally, fueled by cutting-edge technologies and exceptional talent.”