- Place Exchange Expands Into Latin America To Support Thousands Of Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Place Exchange has expanded into Latin America, giving marketers access to mo ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Rexona, Gabriel Jesus Team For Campaign To Break Barriers
Out to Launch, Fern Siegel - Tuesday, June 7, 2022
Manchester United soccer star Gabriel Jesus life was transformed by sports. T ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Microsoft and the Knight Center for Journalism in the Americas announced ...
- DoubleVerify: Fraud Schemes Spiked 70% In 2021
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 31, 2022
DoubleVerify's report shows articles that perpetuate disinformation generated six times more like ...
- Publicis Peru, Cusquena Create 'The Impossible Hug' To Draw Tourists, Celebrate Double Malt
MAD, Fern Siegel - Wednesday, May 25, 2022
The goal is to draw people to see the artwork, thereby re-starti ...
- Stagwell Opens Brazil Office, Taps Reis To Oversee It As President
MAD, Steve McClellan - Wednesday, April 13, 2022
The office, in Sao Paulo, will be a hub that coordinates Stagwe ...
- Incubeta's Acquisition Of Extendo Strengthens Foothold In Latin America, Ties With Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
The digital marketing group's acquisition of data-driven marketing company Extendo, a premie ...
- Publicis Groupe Racks Up Another Big Win: AB InBev
MAD, Steve McClellan - Thursday, March 17, 2022
The client has confirmed that effective July 1, Publicis Groupe will hand ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Microsoft Advertising removed the minimum spend requirement to use Customer Match targetin ...
- Microsoft Advertising Updates Smart Shopping And Google Tag Manager Integration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 2, 2021
Microsoft Advertising in its latest product updates focuses on automating repetitive tas ...
- Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
The new slideshow for collections feature pulls products from the brand's catal ...
- Role Reversal Is Used In Ad About Learning To Care
MAD, Todd Wasserman - Wednesday, September 29, 2021
The ad, via Ogilvy Brazil for Hasbro's Baby Alive dolls, celebrates t ...
- North American Email Volume Tops That Of The Rest Of The World: Study
Email Marketing Daily, Ray Schultz - Thursday, August 5, 2021
North America sent 60.5% of the world's emails from January to Jun ...
- YouTube Tests Less Expensive, Ad-Free Premium Subscription Plan
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 2, 2021
How does it change things for advertisers? YouTube is testing a mo ...
- Bybrand Integrates Its Email Signature Service With Google Sheets
Email Marketing Daily, Ray Schultz - Wednesday, July 21, 2021
Teams can create email signatures automatically and save time, the company s ...
- Starz Sues Over Star+ Name Of Disney's Coming Latin American Streamer
Digital News Daily, Karlene Lukovitz - Thursday, June 10, 2021
Starz streamer StarzPlay has been in Latin America since 2019. Disney cho ...
- Meredith, Bloomberg To Deliver Content In Overseas Markets
Publishers Daily, Ray Schultz - Tuesday, June 1, 2021
Meredith is working with BurdaiLuxury to serve Asian readers. Bloomberg will laun ...
- HBO Max To Launch In Latin America, Caribbean In June, With Mobile Option Included
Digital News Daily, Karlene Lukovitz - Friday, May 28, 2021
The service will include access to Warner Bros. movies, at no addition ...
- MDC Adds LATAM Affiliates
MAD, Larissa Faw - Friday, April 30, 2021
The partnership agreements extend MDC's reach in the region to Aruba, Cos ...
- Hispanics Feel Brands Don't Understand Their Culture: Study
Email Marketing Daily, Ray Schultz - Tuesday, March 9, 2021
Language is a minor factor in getting Hispanics to click on a ...
- WT Names Chief Of Technology Business For LATAM Region
People on the Move, Steve McClellan - Tuesday, March 2, 2021
Wunderman Thompson has appointed Glenda Kok as the Chief of Technology Busine ...
- Univision's 'Gangas + Deals' Relaunches, Ties TV To Web, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2020
The new segments will showcase Latino businesses on TV and tie t ...
- Facebook Ad Frequency Analysis Shows When Too Many Impressions Lead To Diminishing Returns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
When does delivering the same ad to the same person begin ...
- Email Still Used For Customer Service By Most Firms, But Patterns Are Changing: Study
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
The most mature companies are adding SMS and other channels to ema ...
- Jellyfish Expands In Latin America With Two Acquisitions
MAD, Larissa Faw - Wednesday, October 7, 2020
The digital agency network has acquired Brazil's Reamp and Mexico's San Pan ...
- GroupM Taps Recalde For LATAM CEO Role
People on the Move, Steve McClellan - Monday, September 21, 2020
WPP’s GroupM has promoted César Recalde to CEO Latin America. Recalde, w ...
- SparkPost And WebEngage Form International Partnership
Email Marketing Daily, Ray Schultz - Tuesday, September 8, 2020
The partnership will help SparkPost and WebEngage expand their presence in certa ...
- Apple Passes Digital, Value-Added Tax Increases On To Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
Apple has announced it will raise charges for developers selling on t ...
- INKY Garners $20 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Thursday, June 4, 2020
INKY Technology Corp. has pulled in $20 million in funding, which wi ...