The Dominican Republic, with the Atlantic Ocean to the north and Caribbean Sea to the south, is a tropic paradise offering an array of travel options.

Sending that message is a new campaign "Taste the Paradise," created in-house by the Dominican Republic's Tourism Office's marketing team. The work highlights the nation's hospitality, cultural richness and diversity of its landscapes.

"Taste" just launched in key cities in U.S., Canada and Colombia. From January to June 2024, 48% of non-resident arrivals to the country came from the U.S., representing an increase of 11% compared to the same period in 2023.

The next phase is releasing the campaign in global markets, including Spain, France, Germany, Italy and Central and Latin America.

The creative take place in three colorful settings — from the vibrant flavors of Punta Cana to the classic dishes of Samaná.

From surfing to museums, the Dominican Carnival to gastronomy, historic churches to whale watching, the country with a 1,000-mile coastline says it has something for everyone. It is also famed for its rum, including Brugal to Barceló, Bermúdez and Macorís, and cigars. A favorite local concoction is mamajuana, a smooth blend of rum, spices and honey.

"With this campaign, we reaffirm our commitment to present the authentic essence of the Dominican Republic, inviting everyone to experience a destination that stimulates the senses," said David Collado, Minister of Tourism, Dominican Republic.