- Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
The new slideshow for collections feature pulls products from the brand's catal ...
- Role Reversal Is Used In Ad About Learning To Care
MAD, Todd Wasserman - Wednesday, September 29, 2021
The ad, via Ogilvy Brazil for Hasbro's Baby Alive dolls, celebrates t ...
- North American Email Volume Tops That Of The Rest Of The World: Study
Email Marketing Daily, Ray Schultz - Thursday, August 5, 2021
North America sent 60.5% of the world's emails from January to Jun ...
- YouTube Tests Less Expensive, Ad-Free Premium Subscription Plan
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 2, 2021
How does it change things for advertisers? YouTube is testing a mo ...
- Bybrand Integrates Its Email Signature Service With Google Sheets
Email Marketing Daily, Ray Schultz - Wednesday, July 21, 2021
Teams can create email signatures automatically and save time, the company s ...
- Starz Sues Over Star+ Name Of Disney's Coming Latin American Streamer
Digital News Daily, Karlene Lukovitz - Thursday, June 10, 2021
Starz streamer StarzPlay has been in Latin America since 2019. Disney cho ...
- Meredith, Bloomberg To Deliver Content In Overseas Markets
Publishers Daily, Ray Schultz - Tuesday, June 1, 2021
Meredith is working with BurdaiLuxury to serve Asian readers. Bloomberg will laun ...
- HBO Max To Launch In Latin America, Caribbean In June, With Mobile Option Included
Digital News Daily, Karlene Lukovitz - Friday, May 28, 2021
The service will include access to Warner Bros. movies, at no addition ...
- MDC Adds LATAM Affiliates
MAD, Larissa Faw - Friday, April 30, 2021
The partnership agreements extend MDC's reach in the region to Aruba, Cos ...
- Hispanics Feel Brands Don't Understand Their Culture: Study
Email Marketing Daily, Ray Schultz - Tuesday, March 9, 2021
Language is a minor factor in getting Hispanics to click on a ...
- WT Names Chief Of Technology Business For LATAM Region
People on the Move, Steve McClellan - Tuesday, March 2, 2021
Wunderman Thompson has appointed Glenda Kok as the Chief of Technology Busine ...
- Univision's 'Gangas + Deals' Relaunches, Ties TV To Web, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2020
The new segments will showcase Latino businesses on TV and tie t ...
- Facebook Ad Frequency Analysis Shows When Too Many Impressions Lead To Diminishing Returns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
When does delivering the same ad to the same person begin ...
- Email Still Used For Customer Service By Most Firms, But Patterns Are Changing: Study
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
The most mature companies are adding SMS and other channels to ema ...
- Jellyfish Expands In Latin America With Two Acquisitions
MAD, Larissa Faw - Wednesday, October 7, 2020
The digital agency network has acquired Brazil's Reamp and Mexico's San Pan ...
- GroupM Taps Recalde For LATAM CEO Role
People on the Move, Steve McClellan - Monday, September 21, 2020
WPP’s GroupM has promoted César Recalde to CEO Latin America. Recalde, w ...
- SparkPost And WebEngage Form International Partnership
Email Marketing Daily, Ray Schultz - Tuesday, September 8, 2020
The partnership will help SparkPost and WebEngage expand their presence in certa ...
- Apple Passes Digital, Value-Added Tax Increases On To Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
Apple has announced it will raise charges for developers selling on t ...
- INKY Garners $20 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Thursday, June 4, 2020
INKY Technology Corp. has pulled in $20 million in funding, which wi ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clien ...
- Google Analytics Partner Digodat Merges With S4Capital's MightyHive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
Online is proving to be the most measurable and best-performing alternative f ...
- Telefonica's Movistar Further Consolidates Its Latam Business With WPP
MAD, Steve McClellan - Thursday, May 21, 2020
WPP won the business in Peru after a competitive pitch that beg ...
- Twitter Tests 'Fleets' Feature
Digital News Daily, Gavin O'Malley - Wednesday, March 4, 2020
Twitter is testing an option that will turn tweets into digital du ...
- WhatsApp Debuts First Ad Campaign In Brazil
Digital News Daily, Gavin O'Malley - Wednesday, February 19, 2020
Entitled, "It's between you," the campaign's first film tells the real-life sto ...
- Facebook Tests Hobbi Photo App In Select Markets
Digital News Daily, Gavin O'Malley - Tuesday, February 18, 2020
The app, which bears a strong resemblance to Pinterest, will only ...
- FlixLatino Gains Visibility On Amazon Prime
Television News Daily, Fern Siegel - Monday, February 17, 2020
FlixLatino is targeting a specific demo -- U.S. Hispanics and Boricuas betwe ...
- Facebook To Stop Recommending Friends Based On Phone Numbers Offered For Security
Digital News Daily, Wendy Davis - Thursday, December 19, 2019
Facebook users provided phone numbers in order to authenticate their accounts, b ...
- Netflix Posts Strong Gains In Asia-Pacific And Europe
Television News Daily, Wayne Friedman - Monday, December 16, 2019
In September, Netflix posted its biggest percentage increase in Asia-Pacific subscribers ...
- DAN Cooks Up Deal For Chef In Colombia
MAD, Steve McClellan - Tuesday, December 3, 2019
Based in Medellin and with an office in Bogota, Chef will jo ...
- Starz Rolling Out Its App to 25 Countries
Digital News Daily, Karlene Lukovitz - Tuesday, November 26, 2019
The launch is already happening in the U.K., Spain, France, Germany, Mexi ...