A new campaign by Movistar telecommunications denounces homophobia, transphobia and biphobia.
The “Shout” creative is by VMLY&R Mexico, since Mexico is the second-most-dangerous country for the LGBTQIA+ community in Latin America.
Moviestar operates Spanish and Hispanic American countries. Its “Shout” work is running on YouTube, Facebook, Instagram and Twitter. The spots took on a macho stereotype of boxing, a popular Mexican sport, to address cyber bullying through a positive message.
Luis Enriquez “Madruga,” CCO at VMLY&R Mexico, said: “We know there is a lot of hate about homosexuality on social networks. Movistar is a telecom that wants to connect people and that is why we created "Shout," a cry against homophobia. A narrative where we show how a person's life can collapse from social networks. A life like that of "Javier" a boxing champion.
Movistar also launched dialogando.com to help consumers use technology responsibly. The content portal has information of various issues, including driving with a mobile phone, Internet privacy, digital entertainment, the relationship with minors and technology, and new digital trends.