- LATAM Airlines Group Selects IPG As Its Global Marketing Agency
MAD, Steve McClellan - Friday, November 22, 2019
With the new multi-year assignment IPG expands its remit to cover a ...
- DAN Taps Accenture LATAM CEO To Lead Its Brazil Operations
MAD, Steve McClellan - Tuesday, November 12, 2019
Eduardo Bicudo has served at a number of blue chip agencies a ...
- AXA Awards Media To WPP, Retains Publicis Groupe For Creative
MAD, Larissa Faw - Tuesday, November 5, 2019
Insurer AXA's account covers close to 30 markets across Europe, the Midd ...
- Forecast: Mobile Financial Services Could Hit $1 Trillion In 5 Years
Digital News Daily, Gavin O'Malley - Tuesday, October 15, 2019
"Cash in, cash out" (CICO) transactions are expected to reach $590 billi ...
- Will Google Become An Energy Broker To Power Internet Technology?
Search & Performance Insider, Laurie Sullivan - Friday, September 20, 2019
Google on Thursday announced two new grants from Google.org to provide suppo ...
- Marketers Can Reach Hispanic Community Best Via Social Media
Social Media Insider, Gavin O'Malley - Wednesday, August 14, 2019
The path-to-purchase for Latinx is even more social and "circular" than th ...
- The Hispanic Market Is Booming Both Online And Offline, Nielsen Reports
MediaDailyNews, Ray Schultz - Tuesday, August 13, 2019
Hispanics are more likely to seek input from friends and family, a ...
- VidMob Commits To Global Expansion, Former Facebook And JWT Digital Exec Runs EMEA
Digital News Daily, Laurie Sullivan - Tuesday, July 30, 2019
VidMob, a video creation service, will be announcing its official commitment ...
- Spark Foundry, UM Split Mattel Media Business
MAD, Larissa Faw - Wednesday, July 17, 2019
Spark Foundry retained the U.S. and added Canada, while UM landed EME ...
- Glenn Greenwald Faces Investigation By Brazilian Authorities
Publishing Insider, - Monday, July 8, 2019
Greenwald published a series of articles that alleged corrupt behavior by Serg ...
- Facebook Includes 'Transparency' Updates For Social, Political Ads
Digital News Daily, Gavin O'Malley - Tuesday, June 25, 2019
Facebook on Tuesday began rolling out "transparency tools" for anyone interested ...
- ESPN+ Secures Copa America Soccer Rights
Digital News Daily, Alex Weprin - Wednesday, May 29, 2019
Copa America features the 10 South American national soccer teams, with t ...
- Sorrell's MightyHive Sets Sights On Latin America
MAD, Larissa Faw - Monday, April 29, 2019
MightyHive has acquired ProgMedia which provides consultancy, campaign operations, and training capabiliti ...
- Gut Agency Expands To Brazil
MAD, Larissa Faw - Friday, March 22, 2019
The agency was founded last April by ex-David of Miami veterans Ansel ...
- Sorrell Has Two More Deals In The Pipeline
Around the Net In MAD London, Sean Hargrave - Tuesday, March 19, 2019
"The Times" is reporting that Sir Martin Sorrell has revealed S4C ...
- WPP's Hogarth Sets Up Miami Hub
MAD, Steve McClellan - Friday, January 18, 2019
According to the agency the new hub is designed to help clien ...
- Starcom Expands Coca-Cola Account
MAD, Larissa Faw - Tuesday, November 6, 2018
Starcom will continue to manage the beverage brand's media buying and planni ...
- Publicis Groupe Overhauls Latin America Leadership
MAD, Larissa Faw - Monday, October 29, 2018
Monica Gadsby, CEO of Publicis One LATAM, is appointed to the new ...
- Facebook Pushes Efforts To Curb Fake News
Digital News Daily, Gavin O'Malley - Friday, October 19, 2018
To prep for likely threats from foreign interference in voter suppression campaign ...
- GetResponse Expands Into Latin America With Sao Paulo Office
Email Marketing Daily, Ray Schultz - Wednesday, September 26, 2018
Email vendor GetResponse targets Brazil as part of its international expansion. ...
- FCB Health Launches In Brazil
MAD, Larissa Faw - Wednesday, August 29, 2018
Two of the operation's top managers previously worked at Havas Life ...
- Bloomberg Media Expands Reach into Argentina, Google's Ezoic Continues E.U. Expansion
Publishers Daily, Melynda Fuller - Monday, August 27, 2018
Bloomberg's business and financial news will appear in a branded section ...
- H Code Connects U.S. Advertisers With Metro LATAM Readers Across 4 Countries
Publishers Daily, Melynda Fuller - Friday, August 24, 2018
Metro LATAM counts more than 50 million unique visitors and 150 milli ...
- Facebook Expands Its Support Of News Publishers
Digital News Daily, Gavin O'Malley - Thursday, August 2, 2018
Facebook is expanding its support of local news publishers, including an addition ...
- Publicis Communications Buys Brazil's One Digital
MAD, Larissa Faw - Wednesday, August 1, 2018
Founded in 2003, the analytical and creative agency staffs 64 employees a ...
- Latin American Soccer Teams Got Most Hits On YouTube
Search & Performance Insider, Laurie Sullivan - Monday, July 16, 2018
Despite the win by France, teams and players in Latin America g ...
- Facebook's 'Messenger Kids' Heads To Canada, Peru
Around the Net In Digital, Gavin O'Malley - Friday, June 22, 2018
Facebook is bringing its Messenger Kids app to Canada and Peru, t ...
- Dentsu Aegis Adds Sabogal, Promotes Two In Latam Region
People on the Move, Steve McClellan - Thursday, June 14, 2018
Dentsu Aegis Network has elevated two executives to top leadership roles ...
- Acxiom Expands Its Global Data Services, Adds Three Countries
Email Marketing Daily, Ray Schultz - Wednesday, May 9, 2018
Data provider Acxiom is providing new email access to Brazilian consumers. ...
- Campopiano Jumps From Saatchi To FCB
MAD, Larissa Faw - Friday, May 4, 2018
This appointment serves as a homecoming for the creative talent, who spearhead ...