- WhatsApp Debuts First Ad Campaign In Brazil
Digital News Daily, Gavin O'Malley - Wednesday, February 19, 2020
Entitled, "It's between you," the campaign's first film tells the real-life sto ...
- Facebook Tests Hobbi Photo App In Select Markets
Digital News Daily, Gavin O'Malley - Tuesday, February 18, 2020
The app, which bears a strong resemblance to Pinterest, will only ...
- FlixLatino Gains Visibility On Amazon Prime
Television News Daily, Fern Siegel - Monday, February 17, 2020
FlixLatino is targeting a specific demo -- U.S. Hispanics and Boricuas betwe ...
- Facebook To Stop Recommending Friends Based On Phone Numbers Offered For Security
Digital News Daily, Wendy Davis - Thursday, December 19, 2019
Facebook users provided phone numbers in order to authenticate their accounts, b ...
- Netflix Posts Strong Gains In Asia-Pacific And Europe
Television News Daily, Wayne Friedman - Monday, December 16, 2019
In September, Netflix posted its biggest percentage increase in Asia-Pacific subscribers ...
- DAN Cooks Up Deal For Chef In Colombia
MAD, Steve McClellan - Tuesday, December 3, 2019
Based in Medellin and with an office in Bogota, Chef will jo ...
- Starz Rolling Out Its App to 25 Countries
Digital News Daily, Karlene Lukovitz - Tuesday, November 26, 2019
The launch is already happening in the U.K., Spain, France, Germany, Mexi ...
- LATAM Airlines Group Selects IPG As Its Global Marketing Agency
MAD, Steve McClellan - Friday, November 22, 2019
With the new multi-year assignment IPG expands its remit to cover a ...
- DAN Taps Accenture LATAM CEO To Lead Its Brazil Operations
MAD, Steve McClellan - Tuesday, November 12, 2019
Eduardo Bicudo has served at a number of blue chip agencies a ...
- AXA Awards Media To WPP, Retains Publicis Groupe For Creative
MAD, Larissa Faw - Tuesday, November 5, 2019
Insurer AXA's account covers close to 30 markets across Europe, the Midd ...
- Forecast: Mobile Financial Services Could Hit $1 Trillion In 5 Years
Digital News Daily, Gavin O'Malley - Tuesday, October 15, 2019
"Cash in, cash out" (CICO) transactions are expected to reach $590 billi ...
- Will Google Become An Energy Broker To Power Internet Technology?
Performance Marketing Insider, Laurie Sullivan - Friday, September 20, 2019
Google on Thursday announced two new grants from Google.org to provide suppo ...
- Marketers Can Reach Hispanic Community Best Via Social Media
Social Media Insider, Gavin O'Malley - Wednesday, August 14, 2019
The path-to-purchase for Latinx is even more social and "circular" than th ...
- The Hispanic Market Is Booming Both Online And Offline, Nielsen Reports
MediaDailyNews, Ray Schultz - Tuesday, August 13, 2019
Hispanics are more likely to seek input from friends and family, a ...
- VidMob Commits To Global Expansion, Former Facebook And JWT Digital Exec Runs EMEA
Digital News Daily, Laurie Sullivan - Tuesday, July 30, 2019
VidMob, a video creation service, will be announcing its official commitment ...
- Spark Foundry, UM Split Mattel Media Business
MAD, Larissa Faw - Wednesday, July 17, 2019
Spark Foundry retained the U.S. and added Canada, while UM landed EME ...
- Glenn Greenwald Faces Investigation By Brazilian Authorities
Publishing Insider, - Monday, July 8, 2019
Greenwald published a series of articles that alleged corrupt behavior by Serg ...
- Facebook Includes 'Transparency' Updates For Social, Political Ads
Digital News Daily, Gavin O'Malley - Tuesday, June 25, 2019
Facebook on Tuesday began rolling out "transparency tools" for anyone interested ...
- ESPN+ Secures Copa America Soccer Rights
Digital News Daily, Alex Weprin - Wednesday, May 29, 2019
Copa America features the 10 South American national soccer teams, with t ...
- Sorrell's MightyHive Sets Sights On Latin America
MAD, Larissa Faw - Monday, April 29, 2019
MightyHive has acquired ProgMedia which provides consultancy, campaign operations, and training capabiliti ...
- Gut Agency Expands To Brazil
MAD, Larissa Faw - Friday, March 22, 2019
The agency was founded last April by ex-David of Miami veterans Ansel ...
- Sorrell Has Two More Deals In The Pipeline
Around the Net In MAD London, Sean Hargrave - Tuesday, March 19, 2019
"The Times" is reporting that Sir Martin Sorrell has revealed S4C ...
- WPP's Hogarth Sets Up Miami Hub
MAD, Steve McClellan - Friday, January 18, 2019
According to the agency the new hub is designed to help clien ...
- Starcom Expands Coca-Cola Account
MAD, Larissa Faw - Tuesday, November 6, 2018
Starcom will continue to manage the beverage brand's media buying and planni ...
- Publicis Groupe Overhauls Latin America Leadership
MAD, Larissa Faw - Monday, October 29, 2018
Monica Gadsby, CEO of Publicis One LATAM, is appointed to the new ...
- Facebook Pushes Efforts To Curb Fake News
Digital News Daily, Gavin O'Malley - Friday, October 19, 2018
To prep for likely threats from foreign interference in voter suppression campaign ...
- GetResponse Expands Into Latin America With Sao Paulo Office
Email Marketing Daily, Ray Schultz - Wednesday, September 26, 2018
Email vendor GetResponse targets Brazil as part of its international expansion. ...
- FCB Health Launches In Brazil
MAD, Larissa Faw - Wednesday, August 29, 2018
Two of the operation's top managers previously worked at Havas Life ...
- Bloomberg Media Expands Reach into Argentina, Google's Ezoic Continues E.U. Expansion
Publishers Daily, Melynda Fuller - Monday, August 27, 2018
Bloomberg's business and financial news will appear in a branded section ...
- H Code Connects U.S. Advertisers With Metro LATAM Readers Across 4 Countries
Publishers Daily, Melynda Fuller - Friday, August 24, 2018
Metro LATAM counts more than 50 million unique visitors and 150 milli ...