Jellyfish is acquiring two Latin American digital media agencies, Reamp and San Pancho, as the digital agency network continues to focus on the region as well as enhance its current capabilities through an expanded tech stack and a more robust range of marketing capabilities.
Founded in 2010, Reamp established itself as a leader in programmatic marketing across Brazil and works with brands like Natura & Co., Sanofi, BP, and Facebook. San Pancho, founded in 2017, offers full-funnel digital marketing capabilities, analytics expertise and certifications in Google marketing platforms. The shop has worked with brands including Walmart, Cemex, Home Depot, Tecnológico de Monterrey and Aeroméxico.
Under the deal, Reamp’s team of 100 employees and San Pancho’s team of 50 are now part of the unified Jellyfish team, which includes 1400 global employees. David Reck, co-founder and partner of Reamp, will become managing director of Jellyfish Brazil. San Pancho co-founder, Ana Salinas, will lead sales & partnerships, while Hector Oseguera, co-founder and partner will serve as Managing Director for Jellyfish Mexico.
In addition to its core team in Mexico City, San Pancho also operates in Colombia, which will be Jellyfish’s first office in the country.
“In the last 15 years, we’ve made a commitment to ourselves and the industry to embrace new ways of doing things, which is why we’re continually focused on sharpening and improving our operations, processes and our results,” explains Rob Pierre, CEO,Jellyfish. “Our mission is to ensure that our clients have the resources needed to fully embrace digital transformation and reach heights they never imagined possible.”
Jellyfish’s expansion in Brazil and move into Mexico and Colombia follows the 2019 acquisitions of French company Tradelab, as well as creative agency Social Life, following a significant investment from Fimalac Group.