Independent media agency Craft & Commerce (C&C) today announced it has been named media agency of record for three new packaged goods clients. The wins followed separate competitive pitches.   

Joining the roster are dog-food brand Nom Nom; Jus-Rol, known for its variety of chilled and frozen pastry and dough products; and Real Good Foods, maker of healthy proteins like frozen chicken nuggets, meatballs and more.    

Incumbents could not be immediately identified. Media spending was not disclosed.  

For each of the three clients, C&C is creating bespoke media campaigns tailored to business objectives, the agency said.  

The wins further drive C&C’s momentum on the new business front this year after being named AOR for top-selling yogurt brand Chobani, as well as Midea America, TrueCar, MUSH and Fly by Jing. 

In addition to its New York headquarters operation, the agency has offices in Chicago and Orlando, FL. Mark Barker is CEO.