• by Fern Siegel , 10 hours ago

Camp + King has been selected as Firehouse Subs' new creative agency of record.

The agency's remit is leading all advertising, social media and creative strategies for the 1,500-location restaurant brand. The name is part of its origin. The eatery was founded by firefighters.

PHD handles media for the account.

"We have worked with a lot of brands over the years, and the ones that resonate most are the ones with something real at their core,” said Jamie King, CEO, Camp + King. “Firehouse Subs has that — the history, the community commitment, the people behind it. That is a brand worth showing up for."

Camp + Hill, an Havas-affiliated agency is based in San Francisco, with offices in Chicago and Austin. Clients include Energizer, RE/MAX and ArmorAll.

Firehouse Subs is a subsidiary of Restaurant Brands International, Inc., one of the world's largest quick-service restaurant companies. It also owns Tim Horton's and Burger King.