LARISSA FAW

Articles by Larissa All articles by Larissa

• Thorne Taps Droga5 As Lead Agency in Accounts on the Move on 08/15/2018
  

• Workhorse Group Unveils New Grey-Designed Brand Identity in MAD on 08/15/2018
  

  The new work, from Grey's New York office, positions the Cincinnati-based Workhorse Group as a "relentless ally always ready to take action."

• NerdWallet Highlights Its Expanding Expertise In New Campaign in Out to Launch on 08/15/2018
  

• They Do: 'Chaplain Obvious' Marries A Real Couple In New Hotels.com Campaign in MAD on 08/14/2018
  

  The campaign, from CP+B, highlights the travel company's wedding services as the most popular wedding date of the year approaches.

• Luis Silva Dias Takes The Helm At FCB International in MAD on 08/14/2018
  

  Silva Dias will oversee the network's 62 markets spanning Latin America, Europe and Asia and will also retain his role as the top creative at the operation.

• Propac Hires Planning, Insights Director in People on the Move on 08/14/2018
  

• CIAA Appoints Liquid Soul AOR in Accounts on the Move on 08/14/2018
  

• New NFL Fantasy Football Spots From GS+P in Out to Launch on 08/14/2018
  

• Momentum Worldwide Appoints New Global Account Director in People on the Move on 08/13/2018
  

• Good News, Bad News For Sir Charles In New DraftKings Campaign in Out to Launch on 08/13/2018
  

  DraftKings is introducing its first celebrity spokesperson, Charles Barkley, to support the gambling platform's new Sportsbook.

Comments by Larissa All comments by Larissa

• Want To Reach Gen Z? Try 'Shipping' And Emojis by Larissa Faw (MAD on 06/19/2018)
  

  The comment came from Block at Awesomeness and Ed, you absolutely right. 

• Unilever Bans Influencers Who Buy Followers by Larissa Faw (MAD on 06/18/2018)
  

  Maria :) There has already been chatter about the decision in other sessions with others pointing out that this ban is easy to say, hard to do. 

• How Dara Khosrowshahi Is Transforming Uber by Larissa Faw (MAD on 05/24/2018)
  

  Nice point Paula. I find it funny that Uber's new mission statement is purpose with profits, yet they aren't profitable. Does this mean they going to wait until they make money to start having a purpose....

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  At this time, the research is only for clients, but you can contact Publicis Media at PMPov@publicismedia.com and they will provide more insight and answer any questions. 

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  Sadly the full report is currently only available to clients, but you can email pmpov@publicismedia.com to receive additional insights and information.  

• How Agencies Are Reinventing The Agency-Client Relationship by Larissa Faw (MAD on 04/09/2018)
  

  I also wonder why P&G isn't called out for its obviously unsiloed organization. Pritchard rails against organizational bureaucracy but yet his own company is rooted in similar silos. 

• GroupM's Irwin Gotlieb 'Transitions' From Global Chairman by Larissa Faw (MAD on 04/06/2018)
  

  Well said. Wouldn't he be the perfect interim CEO to replace a certain person....

• Mindshare's New Planning Service: All In A Day's Work (And Not A Minute More) by Larissa Faw (MAD on 03/22/2018)
  

  Nice one John. Shall we take bets on when this spin-off developed specifically for fast food clients will launch? 

• Kind Snacks Documents 'Radical Kindness' In New Campaign by Larissa Faw (MAD on 12/26/2017)
  

  Ha! I think someone needs to join this campaign as a strategist. Brilliant suggestion.

• McDonald's Selects Publicis.Sapient, Capgemini For Innovation Assignment by Larissa Faw (MAD on 08/28/2017)
  

  It is a noteworthy win, as you say Henry. I am curious if this is the start of a new direction or a one-off.... 

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