LARISSA FAW

Articles by Larissa All articles by Larissa

• NYC&Co Forms Partnership With Manchester, UK in MAD on 01/17/2020
  

  It's a two-year deal designed to increase the number of tourists and other travelers between the two cities.

• Jack Morton Adds NA Lead For Innovation Practice Genuine X in MAD on 01/16/2020
  

  Scott Varland who has been appointed senior vice president and head of the North American region of the unit, which was formed in late 2018. He previously led the marketing innovation practice at M Booth.

• Brower Promoted At Solve in People on the Move on 01/16/2020
  

• Marketing MediaPost All Star: Fernando Machado in MediaPost All Stars on 01/16/2020
  

  It was nearly impossible to avoid 2019's so-called chicken wars. Popeyes threw the first punch last summer by introducing a Chick-Fil-A-like sandwich, sparking the latter chain to respond with its own attempts at humor in today's battle zone, social media.

• One Club Releases 'Portfolio Night' Details in MAD on 01/16/2020
  

  This year's global event, set for May 20, will allow aspiring young creatives to present their portfolios before judges selected by participating local agencies.

• Creative MediaPost All Star: Kristen Cavallo in MediaPost All Stars on 01/16/2020
  

  Last year when Kristen Cavallo received many best-of 2018 accolades, these honors were based largely on her potential as the first female creative leader of The Martin Agency. A year later, MediaPost is inducting her as an All Star based on what she has accomplished.

• FCB Sponsors New Young Lions Marketer Competition Category in MAD on 01/16/2020
  

  This Marketer competition will be open to young brand marketing professionals (30 years old or younger as of June 22, 2020), with each team consisting of two marketers from the same company working together to create a marketing strategy for their brand in support of a designated charity.

• Tampa Bay, Seattle Invite Tourists To Come In From The Cold in MAD on 01/15/2020
  

  Tampa Bay is targeting Toronto and enlisting rideshare drivers as part of its campaign. Seattle is focusing on indoor fun.

• 'This Girl Can' Celebrates 5th Anniversary in Out to Launch on 01/15/2020
  

• Digitas Expands Design, Creative Teams in MAD on 01/15/2020
  

  Based in New York, Nathalie Huni joins as executive vice president, head of design, North America. Dwayne Koh will work out of Digitas' San Francisco as senior vice president, executive creative director, west coast.

Comments by Larissa All comments by Larissa

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Here's another question for readers: what role do the review moderators, in this case, MediaLink, play? Shouldn't they try to hold each side to high ethical and transparency guidelines? 

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Nice points Marcelo. Maybe the real winners are lawyers....

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Hi Ed. Indeed you are accurate in your assessment. Disney is pushing agencies to squeeze as much as it can from them to receive their services. It leverages one of Disney's favorite words: synergy. 

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  Your top idea list is a good idea. Email me after the storm passes to let me know how you fared, though it doesn't seem like Dorian is going to be much of anything...

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  To be fair, I reached out directly to agency founder Parker on an unrelated story and found he was currently in the midst of evacuation plans. There weren't any PR pitches this time around. It was entirely driven by me. 

• Keds Finds The Right Fit With Joan Creative by Larissa Faw (MAD on 07/31/2019)
  

  Yikes! It is almost too funny to have Converse masquerading as Keds. 

• Mobile Internet Usage Reaches 800 Hours A Year by Larissa Faw (MAD on 06/10/2019)
  

  You make a great point, but at least Zenith is planting a stake in the ground, so to speak, by trying to provide some numbers. I completely agree it should be taken with great caution, but maybe advertisers need all the help they can get.....I still wonder why anyone still does pop-ups via mobile.

• CP+B Is Now CPB+ by Larissa Faw (MAD on 12/13/2018)
  

  Hi George! You better get in line as the flip-flops are likely to sell out. I wonder if Alex will be making the jam himself? 

• Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten by Larissa Faw (MAD on 11/19/2018)
  

  The first part refers to programmatic advertising expenditures while the latter is programmatic display advertising spend. 

• The Quirky Side of Agency Leadership by Larissa Faw (MAD on 09/11/2018)
  

  My apologies. I pulled the name from the agency's client page. My fault and I am sorry.

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