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LARISSA FAW

Larissa Faw is a Reporter of MediaPost Agency Daily (MAD) at MediaPost. You can reach Larissa at larissa.faw@yahoo.com.

Articles by Larissa All articles by Larissa

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  • Is The Era Of The Big Idea Dead? by Larissa Faw (MAD on 06/19/2017)

    Thanks for your comment Jim. The header refers to the fact that advertising isn't about that one big Super Bowl spot, but rather a cohesive message built across multiple platforms and time. A slow burn rather than a quick big splash. And while correlation doesn't directly imply causation, it served as McKinsey's hypothesis for this research. 

  • Cannes Is No Longer An Ad Festival by Maarten Albarda (Online Spin on 06/27/2016)

    Great article but having just come back after my first year, I have to disagree with some of these points. Lions do matter. Clients expect - demand - that their agencies to win and if they don't, they will likely get dropped. I also attended many panels where both brands and agencies specifically commented about the importance of bringing creativity back as the centerpoint. 

  • comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per by Larissa Faw (MAD on 03/24/2016)

    Hey Josh. I just want to clarify that Matta did say that comScore calls households devices. Whether that is official or not, it was what he said during his panel. And your further explanation mimics his comments about the reasons why. 

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