LARISSA FAW

Articles by Larissa All articles by Larissa

• Management Reshuffle At Publicis Groupe, DAN London Shops in MAD on 03/20/2019
  

  Charlie Rudd has been appointed CEO of Leo Burnett London and Fallon London succeeding Gareth Collins who joins Dentsu Aegis' mcgarrybowen as CEO.

• Regions Bank Consolidates Media Account With m/Six in MAD on 03/20/2019
  

  Media was previously handled by two agencies: Philadelphia's Harmelin Media was responsible for offline media and Sapient Razorfish oversaw online media.

• JennAir's Latest "Bound By Nothing" Ads in Out to Launch on 03/19/2019
  

  Whirlpool continues to position its JennAir subsidiary of kitchen appliances as a luxury brand with two cinematic spots.

• Forsman & Bodenfors Elevates Mike Densmore To NY CEO in MAD on 03/19/2019
  

  Densmore arrived at the agency in November 2017 as president and in the last 12 months has spearheaded new partnerships with brands such as Hyatt, Diageo, iRobot and Victoria's Secret, among others.

• Long John Silver's Campaign Sets The Mood For Fish in MAD on 03/19/2019
  

  The online and social media campaign, developed with AOR Baldwin&, promotes an entire fish-themed album by the group Coral Benders with a track correlated to each week through the end of Lent on April 19.

• Pereira O'Dell Wins Direct Auto & Life AOR in Accounts on the Move on 03/19/2019
  

• iCrossing Adds Tech Talent, Elevates Search, HR Executives in People on the Move on 03/19/2019
  

• Landor Shakes Up Americas Region Leadership in MAD on 03/19/2019
  

  The WPP branding and design agency has tapped Gabriel Miller to serve as its new president of the Americas. He was previously with IBM iX.

• Campbell's Launches Campaigns To Support Multiple Snack Brands in MAD on 03/18/2019
  

  Cape Cod Chips, Kettle Brand Potato Chips, Snyder's of Hanover, and Goldfish Epic Crunch are launching new ad campaigns, developed with VMLY&R.

• BBDO NY Adds New Tactical Role in People on the Move on 03/18/2019
  

Comments by Larissa All comments by Larissa

• CP+B Is Now CPB+ by Larissa Faw (MAD on 12/13/2018)
  

  Hi George! You better get in line as the flip-flops are likely to sell out. I wonder if Alex will be making the jam himself? 

• Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten by Larissa Faw (MAD on 11/19/2018)
  

  The first part refers to programmatic advertising expenditures while the latter is programmatic display advertising spend. 

• The Quirky Side of Agency Leadership by Larissa Faw (MAD on 09/11/2018)
  

  My apologies. I pulled the name from the agency's client page. My fault and I am sorry.

• From 'No Soup For You' To 'Just Try It' by Larissa Faw (MAD on 08/24/2018)
  

  Totally my fault as I was trying to be politically correct.

• Want To Reach Gen Z? Try 'Shipping' And Emojis by Larissa Faw (MAD on 06/19/2018)
  

  The comment came from Block at Awesomeness and Ed, you absolutely right. 

• Unilever Bans Influencers Who Buy Followers by Larissa Faw (MAD on 06/18/2018)
  

  Maria :) There has already been chatter about the decision in other sessions with others pointing out that this ban is easy to say, hard to do. 

• How Dara Khosrowshahi Is Transforming Uber by Larissa Faw (MAD on 05/24/2018)
  

  Nice point Paula. I find it funny that Uber's new mission statement is purpose with profits, yet they aren't profitable. Does this mean they going to wait until they make money to start having a purpose....

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  At this time, the research is only for clients, but you can contact Publicis Media at PMPov@publicismedia.com and they will provide more insight and answer any questions. 

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  Sadly the full report is currently only available to clients, but you can email pmpov@publicismedia.com to receive additional insights and information.  

• How Agencies Are Reinventing The Agency-Client Relationship by Larissa Faw (MAD on 04/09/2018)
  

  I also wonder why P&G isn't called out for its obviously unsiloed organization. Pritchard rails against organizational bureaucracy but yet his own company is rooted in similar silos. 

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