LARISSA FAW

Articles by Larissa All articles by Larissa

• Sorrell's S4 Capital Doubles Down On PR, Communications in MAD on 01/27/2021
  

  L.E.O was founded in 2019 by Kevin King and Jess Clifton following their departure from Edelman. Since inception, the team has worked with clients like Dole, Sierra Nevada, Facebook and LA28.

• Arnold, Havas Media Install Empathy Expert in MAD on 01/27/2021
  

  Michael Tennant has been named Entrepreneur in Residence to leverage his expertise in empathy to help enable the people of Arnold and Havas Media to create even more effective and inclusive work for clients.

• One Club To Celebrate Diversity With New Fusion Awards in MAD on 01/26/2021
  

  This project was a collaborative effort between The One Club management and the One Club Board, particularly members Jimmy Smith, Sherina Florence, and Keith Cartwright.

• DoorDash To Use SB Spot To Showcase New Marketplace Positioning in MAD on 01/26/2021
  

  Creative reworks Sesame Street's iconic "People in Your Neighborhood" song to highlight products that can be delivered by DoorDash.

• Ionos Sets Eyes On North American Sites in Accounts on the Move on 01/26/2021
  

• Benicia, CA Tourism 'Escapes' COVID Challenges in MAD on 01/25/2021
  

  As the pandemic hindered tourism, a city in San Francisco Bay area turned to Creative Digital Agency (CDA) to forge a different path as it attempted to navigate these unprecedented times.

• Stagwell's Code & Theory Acquires Digital Shop Kettle in MAD on 01/22/2021
  

  Under the deal, Kettle, whose CEO and co-founder is Olivier Peyre, will continue to operate as a stand-alone agency.

• William H Macy Reprises 'Willie Creeks' Character In New Distillery Campaign in MAD on 01/22/2021
  

  In one ad Creeks offers the sage advice to make sure the ladder of success is attached to the "right roof." The tagline: "Age like a badass."

• JM Smucker Expands Publicis Groupe's Remit in MAD on 01/22/2021
  

  The new responsibilities include end-to-end commerce services for the consumer packaged foods company.

• Campaign Addresses Climate Change Deniers in Out to Launch on 01/21/2021
  

  Science Moms is introducing itself as a new advocacy group of climate scientists and moms with an animated campaign.

Comments by Larissa All comments by Larissa

• Creative Agency of the Year: The Lincoln Project by Larissa Faw (Agency of the Year on 01/05/2021)
  

  Dan, I get what you are saying and it was a big question for us during the decision process but part of our reasoning for recognizing LP was reviewing what creative sparked attention and really got people talking in 2020. Many agencies did develop incredible work that fit this guideline, but looking at the entire year, LP consistently released creative that got noticed regardless of content. Democrat or Republican, many were clever. And these are former ad vets using their skills effectively, You make valid points, but utlimately LP deserves to be honored for its unique accomplishments. 

• Publicis Groupe Reveals Phased-In Office Reopening Strategy by Larissa Faw (MAD on 05/11/2020)
  

  Thanks for the story suggestion. I shall get started on it right now :) 

• Publicis Groupe Reveals Phased-In Office Reopening Strategy by Larissa Faw (MAD on 05/11/2020)
  

  Hi Michael, Agency leaders are hesitating to reveal specifics because it changes day-to-day. They might want five people in an elevator but then their landlords or the city comes out to say they will only allow for two. Email me at larissa@mediapost.com if you want to chat about your concerns. I can hopefully answer them for you. 

• Garbage In, Garbage Out: Tom Steyer Dominates Charleston Media Market by Larissa Faw (Marketing Politics Weekly on 02/26/2020)
  

  Hey fellow Lowcountry neighbor! Tulsi signs just started popping up this past weekend, but both Bloomberg and Steyer are billionaires and only one is truly bombarding SC residents with a media frenzy. The main point of difference is his visibility compared to the national media. He is in the running here, but nationally doesn't attract any attention. 

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Here's another question for readers: what role do the review moderators, in this case, MediaLink, play? Shouldn't they try to hold each side to high ethical and transparency guidelines? 

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Nice points Marcelo. Maybe the real winners are lawyers....

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Hi Ed. Indeed you are accurate in your assessment. Disney is pushing agencies to squeeze as much as it can from them to receive their services. It leverages one of Disney's favorite words: synergy. 

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  Your top idea list is a good idea. Email me after the storm passes to let me know how you fared, though it doesn't seem like Dorian is going to be much of anything...

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  To be fair, I reached out directly to agency founder Parker on an unrelated story and found he was currently in the midst of evacuation plans. There weren't any PR pitches this time around. It was entirely driven by me. 

• Keds Finds The Right Fit With Joan Creative by Larissa Faw (MAD on 07/31/2019)
  

  Yikes! It is almost too funny to have Converse masquerading as Keds. 

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