LARISSA FAW

Articles by Larissa All articles by Larissa

• Ad Council Kicks Off More Truth About Opioids in Out to Launch on 10/23/2018
  

• Accenture Interactive Lands Brazilian Content Shop in MAD on 10/23/2018
  

  Founded in 2007, the Sao Paulo-based New Content will work with the broader Accenture Interactive business in Latin America. Clients include both multinational and local brands.

• Grey To Spice Up McCormick Advertising in MAD on 10/23/2018
  

  McCormick & Company is appointing WPP's Grey as AOR for the McCormick portfolio of spices and herbs and also for its Frank's RedHot sauce brand.

• Crunch Fitness: No Judgments But New Agency in Accounts on the Move on 10/22/2018
  

• DonerLA Adds President's Role, Taps Prince To Fill It in MAD on 10/22/2018
  

  Lauren Prince will partner with chief creative officer Jason Gaboriau to lead DonerLA's 40-person team, and oversee its ongoing growth and expansion as the west coast creative studio within the Detroit-headquartered Doner network.

• Publicis Groupe Set To Buy French IT Consultancy in MAD on 10/22/2018
  

  Xebia France was founded in 2005 by Luc Legardeur. The firm's clients include Axa, Air France and BNP Paribas.

• KitchenAid Gets Hyper-Personal For New Ad Campaign From Digitas in MAD on 10/22/2018
  

  "The Marks" campaign celebrates and unites a tribe of passionate home cooks called Makers - those who showcase their passion by leaving their "mark" in the kitchen through every dish they create, technique they try, and memory they make.

• Perry Ellis Diagnoses New Pants Disorder in Out to Launch on 10/22/2018
  

  Perry Ellis has a new campaign for its Savane brand that parodies pharmaceutical advertising by diagnosing a new ailment called "Pants-itis."

• FCB Health Introduces Data-Backed Practice in MAD on 10/19/2018
  

  FCB Health Network is launching Solve(d) as a stand-alone entity that integrates strategic insights through project, consulting and agency-of-record services for healthcare clients.

• Wayne Brady May Come To Your Door in Out to Launch on 10/19/2018
  

  A new campaign shows Brady surprising winners of the Publishers Clearing House sweepstakes.

Comments by Larissa All comments by Larissa

• The Quirky Side of Agency Leadership by Larissa Faw (MAD on 09/11/2018)
  

  My apologies. I pulled the name from the agency's client page. My fault and I am sorry.

• From 'No Soup For You' To 'Just Try It' by Larissa Faw (MAD on 08/24/2018)
  

  Totally my fault as I was trying to be politically correct.

• Want To Reach Gen Z? Try 'Shipping' And Emojis by Larissa Faw (MAD on 06/19/2018)
  

  The comment came from Block at Awesomeness and Ed, you absolutely right. 

• Unilever Bans Influencers Who Buy Followers by Larissa Faw (MAD on 06/18/2018)
  

  Maria :) There has already been chatter about the decision in other sessions with others pointing out that this ban is easy to say, hard to do. 

• How Dara Khosrowshahi Is Transforming Uber by Larissa Faw (MAD on 05/24/2018)
  

  Nice point Paula. I find it funny that Uber's new mission statement is purpose with profits, yet they aren't profitable. Does this mean they going to wait until they make money to start having a purpose....

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  At this time, the research is only for clients, but you can contact Publicis Media at PMPov@publicismedia.com and they will provide more insight and answer any questions. 

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  Sadly the full report is currently only available to clients, but you can email pmpov@publicismedia.com to receive additional insights and information.  

• How Agencies Are Reinventing The Agency-Client Relationship by Larissa Faw (MAD on 04/09/2018)
  

  I also wonder why P&G isn't called out for its obviously unsiloed organization. Pritchard rails against organizational bureaucracy but yet his own company is rooted in similar silos. 

• GroupM's Irwin Gotlieb 'Transitions' From Global Chairman by Larissa Faw (MAD on 04/06/2018)
  

  Well said. Wouldn't he be the perfect interim CEO to replace a certain person....

• Mindshare's New Planning Service: All In A Day's Work (And Not A Minute More) by Larissa Faw (MAD on 03/22/2018)
  

  Nice one John. Shall we take bets on when this spin-off developed specifically for fast food clients will launch? 

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