LARISSA FAW

Articles by Larissa All articles by Larissa

• Advertising Week Launches 'Great Minds Think Unalike' Campaign in MAD on 09/23/2017
  

  Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week.

• Proof Lands Texas Tourism AOR in Accounts on the Move on 09/22/2017
  

• Havas Veteran Joins Huge To Help Expand Its Service Offering in People on the Move on 09/22/2017
  

• Got Love? This Milk Campaign Does in Marketing Daily on 09/21/2017
  

  Top social media influencers will share their own love stories and romantic meal ideas that incorporate milk across their platforms.

• Got Love? Milk Campaign Does in Out to Launch on 09/21/2017
  

• Armstrong Flooring Aligns With Women For 'New Look Of Tough" Campaign  in MAD on 09/21/2017
  

  The company is launching a new multifaceted campaign developed in-house. Armstrong Flooring did a direct buy with HGTV for an integrated partnership.

• BSSP Awarded Mitsubishi AOR Duties in MAD on 09/21/2017
  

  BSSP will be responsible for creative duties as the automaker builds brand awareness in North America, supported by two new vehicle launches and work alongside media buying and planning agency Omnicom's PHD.

• San Diego Zoo Seeks To Protect Rhinos in Marketing Daily on 09/21/2017
  

  The creative is designed to emphasize the urgency of the animal's plight in that there are only three left in the world and they're under 24-hour surveillance.

• San Diego Zoo Seeks To Protect Rhinos in Out to Launch on 09/20/2017
  

• Havas Media Imports Its Global OOH Unit To The U.S. in MAD on 09/20/2017
  

  Havas Media has unveiled its out-of-home division Adcity in the U.S., following its rollout in Europe, Asia and Latin America. Media and OOH advertising veteran Alissa Ananieva has been tapped to run the U.S. operation as director.

Comments by Larissa All comments by Larissa

• McDonald's Selects Publicis.Sapient, Capgemini For Innovation Assignment by Larissa Faw (MAD on 08/28/2017)
  

  It is a noteworthy win, as you say Henry. I am curious if this is the start of a new direction or a one-off.... 

• Millennial Dads Say Advertisers Just Don't Get Them by Larissa Faw (MAD on 08/14/2017)
  

  Actually the study only spoke to men ages 25-40 which, by every definition, is the Millennial generation. 

• Clear Channel Maps Out New Deal With Cuebiq, Focuses On Local Data by Larissa Faw (MediaDailyNews on 07/24/2017)
  

  Good point Robert. Just wait until they introduce audio to OOH. Clear Channel could utilize its IHeartRadio to really capture attention....

• Mobile Online Video Viewing Will Soar 35% This Year by Larissa Faw (MAD on 07/16/2017)
  

  Valid point Ed. I reached out to Zenith for comment, but they declined to respond. Sorry.

• Publicis Retires Mediavest Brand, Which Helped Usher In Unbundled Era by Larissa Faw (MAD on 07/06/2017)
  

  Watch what you say Walter, I bet in a few years (or months) they will resurrect Mediavest to honor their heritage and history. After all, at some point, they will run out of name options. 

• Havas Launches In-House Influencer Team by Larissa Faw (MAD on 07/05/2017)
  

  And John, are they standing on Astro-turf???

• Havas Launches In-House Influencer Team by Larissa Faw (MAD on 07/05/2017)
  

  Love it Ed. I will give Millennials credit for scamming the world with this 'influencer' nonsense. It's almost as amusing as Pepsi thinking Kendall Jenner would boost sales.  

• Havas Launches In-House Influencer Team by Larissa Faw (MAD on 07/05/2017)
  

  Nice comment Tom. I find it more interesting that the team is so notably young. Apparently there are no older experts tracking influencers.....

• Is The Era Of The Big Idea Dead? by Larissa Faw (MAD on 06/19/2017)
  

  Thanks for your comment Jim. The header refers to the fact that advertising isn't about that one big Super Bowl spot, but rather a cohesive message built across multiple platforms and time. A slow burn rather than a quick big splash. And while correlation doesn't directly imply causation, it served as McKinsey's hypothesis for this research. 

• Cannes Is No Longer An Ad Festival by Maarten Albarda (Online Spin on 06/27/2016)
  

  Great article but having just come back after my first year, I have to disagree with some of these points. Lions do matter. Clients expect - demand - that their agencies to win and if they don't, they will likely get dropped. I also attended many panels where both brands and agencies specifically commented about the importance of bringing creativity back as the centerpoint. 

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