LARISSA FAW

Articles by Larissa All articles by Larissa

• People Spend Nearly 2 1/2 Hours Daily On Social Media in Social Media Insider on 07/07/2021
  

  We Are Social and Hootsuite's report outlines the expanded use of social media, with 45% of users aged 16 to 64 searching for brand information.

• Best Times To Post On Social Media For Consumer Engagement in Social Media Insider on 06/09/2021
  

  Across the board, those seeking social media engagement with consumers needn't bother to post on the weekends.

• Groupon Appoints FCB Lead Creative Agency in Accounts on the Move on 05/25/2021
  

• Flowers Foods, Richards Group Develop New Sales Attribution Model in MAD on 05/24/2021
  

  The companies partnered with Catalina and Amobee to develop a model that enabled the agency to attribute sales from its digital media spend without costly modeling by directly tying Catalina's first-party data to ad campaigns.

• Interbrand Introduces Inclusive/Accessible Practice in MAD on 05/24/2021
  

  The "Interbrand Inclusive Design" practice will be led by Marianne Waite, who also serves as the Founder of non-profit Think Designable and the UK Government's Disability and Access Ambassador for Brand and Design.

• Zenith: Global Alcohol Ad Spend Will Rise 5.3% In 2021 in MAD on 05/24/2021
  

  Alcohol advertising will grow roughly in line with the general ad market with 4%-5% annual growth in 2022 and 2023, according to Zenith's new projection for the category.

• Horizon Finds A Quarter Of Americans Reluctant To Get Vaccine in MAD on 05/21/2021
  

  Advertisers shifting ad dollars into vaccine education may be beneficial. More than one in two Americans (54%) trust brands as information sources.

• Mischief Snaps Up Shutterfly in Accounts on the Move on 05/21/2021
  

• Havas Brings Production In House With Wellcome Worldwide Deal in MAD on 05/20/2021
  

  Under the deal, employees from both businesses are shifting into the new entity that will be headquartered in London and led by Havas UK Chief Operating Officer Paul Ward.

• Milk Agency Births DE&I Incubator in MAD on 05/20/2021
  

  The firm aims to support two startups annually with preference given to U.S.-based companies. Leaders will select potential applicants based on several factors, including whether the business taps into a creative artform or craft as well as finds new ways for people to experience a culture.

Comments by Larissa All comments by Larissa

• Creative Agency of the Year: The Lincoln Project by Larissa Faw (Agency of the Year on 01/05/2021)
  

  Dan, I get what you are saying and it was a big question for us during the decision process but part of our reasoning for recognizing LP was reviewing what creative sparked attention and really got people talking in 2020. Many agencies did develop incredible work that fit this guideline, but looking at the entire year, LP consistently released creative that got noticed regardless of content. Democrat or Republican, many were clever. And these are former ad vets using their skills effectively, You make valid points, but utlimately LP deserves to be honored for its unique accomplishments. 

• Publicis Groupe Reveals Phased-In Office Reopening Strategy by Larissa Faw (MAD on 05/11/2020)
  

  Thanks for the story suggestion. I shall get started on it right now :) 

• Publicis Groupe Reveals Phased-In Office Reopening Strategy by Larissa Faw (MAD on 05/11/2020)
  

  Hi Michael, Agency leaders are hesitating to reveal specifics because it changes day-to-day. They might want five people in an elevator but then their landlords or the city comes out to say they will only allow for two. Email me at larissa@mediapost.com if you want to chat about your concerns. I can hopefully answer them for you. 

• Garbage In, Garbage Out: Tom Steyer Dominates Charleston Media Market by Larissa Faw (Marketing Politics Weekly on 02/26/2020)
  

  Hey fellow Lowcountry neighbor! Tulsi signs just started popping up this past weekend, but both Bloomberg and Steyer are billionaires and only one is truly bombarding SC residents with a media frenzy. The main point of difference is his visibility compared to the national media. He is in the running here, but nationally doesn't attract any attention. 

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Here's another question for readers: what role do the review moderators, in this case, MediaLink, play? Shouldn't they try to hold each side to high ethical and transparency guidelines? 

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Nice points Marcelo. Maybe the real winners are lawyers....

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Hi Ed. Indeed you are accurate in your assessment. Disney is pushing agencies to squeeze as much as it can from them to receive their services. It leverages one of Disney's favorite words: synergy. 

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  Your top idea list is a good idea. Email me after the storm passes to let me know how you fared, though it doesn't seem like Dorian is going to be much of anything...

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  To be fair, I reached out directly to agency founder Parker on an unrelated story and found he was currently in the midst of evacuation plans. There weren't any PR pitches this time around. It was entirely driven by me. 

• Keds Finds The Right Fit With Joan Creative by Larissa Faw (MAD on 07/31/2019)
  

  Yikes! It is almost too funny to have Converse masquerading as Keds. 

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