LARISSA FAW

Articles by Larissa All articles by Larissa

• John Lewis Creative Pulls Heartstrings To Move Goods  in MAD on 06/23/2017
  

  Adam&EveDDB has received more than 124 creative awards over the past five years, including the Creative Effectiveness Grand Prix at the 2016 Cannes Lions for client John Lewis. Agency executives shared some of the secrets to their success at a Cannes session Friday.

• Lagarde At Cannes: 'It Is Difficult For Women To Be Taken Seriously' in MediaPost Live on 06/23/2017
  

  International Monetary Fund's Christine Lagarde joined her longtime friend Maurice Levy from Publicis on the Cannes stage Friday to discuss how the IMF is using creative solutions to help fight gender inequality. Among the takeaways: Great ideas are the fuel of progress. Creativity is the fuel of change.

• Audience Is King And Other Musings From Sorrell-Howard-Kraft Cannes Talk in MediaPost Live on 06/23/2017
  

  Director Ron Howard joined NFL Patriots owner Robert Kraft and WPP CEO Martin Sorrell for a wide-ranging discussion at Cannes on Friday.

• NEW! Campaign Touts Benefits Of Local Pet Adoptions in Out to Launch on 06/22/2017
  

• Samsung Touts Brand Vision, 'Team Of Rivals' Approach  in MAD on 06/22/2017
  

  It's easier to herd cats than to get agencies to work together. Yet two years ago, Pio Schunker joined Samsung with a vision to reshape the brand by creating a "team of rivals" with Leo Burnett, Turner Duckworth. R/GA, Ogilvy, and Cheil Worldwide.

• Moving From Mass Marketing To Mass Mattering  in MAD on 06/22/2017
  

  Brands have the opportunity to do more than simply sell products. They can make meaningful connections about what really matters to consumers. That message was delivered at a Cannes session Wednesday.

• Pussy Riot's Master Class In Activism At Cannes in MediaPost Live on 06/22/2017
  

  In one of the more amusing panels during the Cannes Lions Festival of Creativity, Grey New York's Alice Ericsson hosted members from the Russian punk rock advocacy group Pussy Riot for a master class in activism.

• How Brands Can Leverage Passion To Connect With People  in MediaPost Live on 06/22/2017
  

  People want to be part of something bigger than themselves and football and music, in particular, have emerged as the ultimate common denominators in connecting individuals, says Copa90's James Kirkham who spoke at the Cannes Festival today.

• Gender Inequality Talk Takes Center Stage At Cannes in MAD on 06/22/2017
  

  A group of well-known industry thought leaders tackled the issue during a Cannes session today that included Procter & Gamble's Marc Pritchard; former Vanity Fair chief Tina Brown; Badgers & Winters' Madonna Badgers and Facebook's Sheryl Sandberg.

• Why Women Remain Invisible In Most Ads - And What To Do About It in MediaPost Live on 06/22/2017
  

  There are twice as many male characters in ads than female characters: 25% of ads feature men only, while only 5% of ads feature women only. Men are also six times more likely than women (18% vs. 3%) to be used as voiceover performers.

Comments by Larissa All comments by Larissa

• Is The Era Of The Big Idea Dead? by Larissa Faw (MAD on 06/19/2017)
  

  Thanks for your comment Jim. The header refers to the fact that advertising isn't about that one big Super Bowl spot, but rather a cohesive message built across multiple platforms and time. A slow burn rather than a quick big splash. And while correlation doesn't directly imply causation, it served as McKinsey's hypothesis for this research. 

• Cannes Is No Longer An Ad Festival by Maarten Albarda (Online Spin on 06/27/2016)
  

  Great article but having just come back after my first year, I have to disagree with some of these points. Lions do matter. Clients expect - demand - that their agencies to win and if they don't, they will likely get dropped. I also attended many panels where both brands and agencies specifically commented about the importance of bringing creativity back as the centerpoint. 

• comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per by Larissa Faw (MAD on 03/24/2016)
  

  Hey Josh. I just want to clarify that Matta did say that comScore calls households devices. Whether that is official or not, it was what he said during his panel. And your further explanation mimics his comments about the reasons why. 

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