LARISSA FAW

Articles by Larissa All articles by Larissa

• Endeavor Discloses Droga5 Sales Price in MAD on 05/24/2019
  

  While financial terms of Accenture's deal to acquire Droga5 last month were not disclosed at the time, Endeavor's recently filed Initial Public Offering prospectus with the SEC provides some details behind the transaction and the agency's operations.

• TJ Maxx's 'Squirrelly' New Campaign For Sierra in Out to Launch on 05/24/2019
  

• 9thWonder/LA Appoints Creative Director in People on the Move on 05/24/2019
  

• FCB Consolidates New York, Canada CEO Duties Under Turnbull in MAD on 05/23/2019
  

  FCB is appointing Canada CEO Tyler Turnbull to the newly created position of Group Chief Executive Officer for FCB's New York and Canada offices.

• Bernstein-Rein Lands Another Big Piece Of McDonald's Business in MAD on 05/23/2019
  

  With the addition of the "Big-MO" co-op region after a review, the agency will now work with 365 McDonald's restaurants. "A McDonald's for every day of the year," quipped Steve Bernstein, President, BR.

• Zambezi Lands Kissimmee Account in Accounts on the Move on 05/23/2019
  

• Peet's Coffee Taps Comedian Shlesinger For Espresso Product Campaign in Out to Launch on 05/23/2019
  

  The creative, developed with North, features Shlesinger as she jokes about life's frustrations, with each woe solved by a Peet's drink.

• Publicis Groupe Appoints New Communications Director in MAD on 05/23/2019
  

  Publicis Groupe is appointing Delphine Stricker as the Groupe's new vice president/director of communication replacing Peggy Nahmany who left earlier this year to join The Thales Group.

• Smith Bros. Wins DiBella's Subs Account in Accounts on the Move on 05/22/2019
  

• MDC Partners Installs Private Equity Veteran As First COO in MAD on 05/22/2019
  

  MDC Partners is appointing Seth Gardner to the newly created role of chief operating officer to oversee the network's operations, real estate portfolio, IT, human resources and benefits, as well as its centralized resources.

Comments by Larissa All comments by Larissa

• CP+B Is Now CPB+ by Larissa Faw (MAD on 12/13/2018)
  

  Hi George! You better get in line as the flip-flops are likely to sell out. I wonder if Alex will be making the jam himself? 

• Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten by Larissa Faw (MAD on 11/19/2018)
  

  The first part refers to programmatic advertising expenditures while the latter is programmatic display advertising spend. 

• The Quirky Side of Agency Leadership by Larissa Faw (MAD on 09/11/2018)
  

  My apologies. I pulled the name from the agency's client page. My fault and I am sorry.

• From 'No Soup For You' To 'Just Try It' by Larissa Faw (MAD on 08/24/2018)
  

  Totally my fault as I was trying to be politically correct.

• Want To Reach Gen Z? Try 'Shipping' And Emojis by Larissa Faw (MAD on 06/19/2018)
  

  The comment came from Block at Awesomeness and Ed, you absolutely right. 

• Unilever Bans Influencers Who Buy Followers by Larissa Faw (MAD on 06/18/2018)
  

  Maria :) There has already been chatter about the decision in other sessions with others pointing out that this ban is easy to say, hard to do. 

• How Dara Khosrowshahi Is Transforming Uber by Larissa Faw (MAD on 05/24/2018)
  

  Nice point Paula. I find it funny that Uber's new mission statement is purpose with profits, yet they aren't profitable. Does this mean they going to wait until they make money to start having a purpose....

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  At this time, the research is only for clients, but you can contact Publicis Media at PMPov@publicismedia.com and they will provide more insight and answer any questions. 

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  Sadly the full report is currently only available to clients, but you can email pmpov@publicismedia.com to receive additional insights and information.  

• How Agencies Are Reinventing The Agency-Client Relationship by Larissa Faw (MAD on 04/09/2018)
  

  I also wonder why P&G isn't called out for its obviously unsiloed organization. Pritchard rails against organizational bureaucracy but yet his own company is rooted in similar silos. 

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