LARISSA FAW

Articles by Larissa All articles by Larissa

• RPA Adds Two Female CDs in People on the Move on 12/11/2018
  

• V-Go Goes With Deutsch in Accounts on the Move on 12/11/2018
  

• Nordic Alcohol Brand Celebrates Finland's Grey Weather in Out to Launch on 12/11/2018
  

  The Greyest Day of the Year campaign also included a grey line of clothing designed to mark the day.

• Jack Morton Launches Innovation-Focused Genuine X in MAD on 12/11/2018
  

  Jack Morton's executive creative director Damian Ferrar will shift from that role to serve as the new practice's global head and lead a team of creative technologists, filmmakers, game designers, and data analysts.

• Holiday Campaigns Continue To Roll Out Across The World in MAD on 12/10/2018
  

  Hershey's Bells" campaign is expanding into an interactive experience inviting people via Instagram Stories to play and hear new bell sounds, thanks to Dentsu Aegis Network's Sidebar.

• Creativity At The Core Of Plan A's New Holding Company Model in MAD on 12/10/2018
  

  Badger & Winters is the latest agency to join the network, which includes Untitled Worldwide, Van's General Store and Beekman Social. Essex, founder and former vice chairman and CEO for Droga5, and his partner MT Carney, the former Walt Disney Studios marketing president, are building a "leaner and meaner and stronger" type of holding company built around human ingenuity.

• II Makiage Supports Makeup Maximization in Out to Launch on 12/10/2018
  

  II Makiage is taking on the trend towards fresh-faced no makeup with the beauty brand's "Rules for Behaving at the Annual Holiday Party."

• 'Tis The Season For Agency Holiday Wishes And Client Gifts in MAD on 12/09/2018
  

  From teku glasses to designated charities ad shops are celebrating the season of giving in numerous ways.

• Holiday Ad Blitz Continues in MAD on 12/07/2018
  

  Agencies continue to unleash their festive creativity on behalf of clients this holiday season.

• Saucony Breaks "We Who Run" Campaign in Out to Launch on 12/07/2018
  

  Campaign includes a four-episode video series featuring global runners explaining their reasons for participating in the sport.

Comments by Larissa All comments by Larissa

• Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten by Larissa Faw (MAD on 11/19/2018)
  

  The first part refers to programmatic advertising expenditures while the latter is programmatic display advertising spend. 

• The Quirky Side of Agency Leadership by Larissa Faw (MAD on 09/11/2018)
  

  My apologies. I pulled the name from the agency's client page. My fault and I am sorry.

• From 'No Soup For You' To 'Just Try It' by Larissa Faw (MAD on 08/24/2018)
  

  Totally my fault as I was trying to be politically correct.

• Want To Reach Gen Z? Try 'Shipping' And Emojis by Larissa Faw (MAD on 06/19/2018)
  

  The comment came from Block at Awesomeness and Ed, you absolutely right. 

• Unilever Bans Influencers Who Buy Followers by Larissa Faw (MAD on 06/18/2018)
  

  Maria :) There has already been chatter about the decision in other sessions with others pointing out that this ban is easy to say, hard to do. 

• How Dara Khosrowshahi Is Transforming Uber by Larissa Faw (MAD on 05/24/2018)
  

  Nice point Paula. I find it funny that Uber's new mission statement is purpose with profits, yet they aren't profitable. Does this mean they going to wait until they make money to start having a purpose....

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  At this time, the research is only for clients, but you can contact Publicis Media at PMPov@publicismedia.com and they will provide more insight and answer any questions. 

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  Sadly the full report is currently only available to clients, but you can email pmpov@publicismedia.com to receive additional insights and information.  

• How Agencies Are Reinventing The Agency-Client Relationship by Larissa Faw (MAD on 04/09/2018)
  

  I also wonder why P&G isn't called out for its obviously unsiloed organization. Pritchard rails against organizational bureaucracy but yet his own company is rooted in similar silos. 

• GroupM's Irwin Gotlieb 'Transitions' From Global Chairman by Larissa Faw (MAD on 04/06/2018)
  

  Well said. Wouldn't he be the perfect interim CEO to replace a certain person....

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