LARISSA FAW

Articles by Larissa All articles by Larissa

• Publicis Media Scales Social Marketing Capabilities in MAD on 04/26/2018
  

  Cynthia Glasbrenner, Publicis svp-managing director, will lead the unit, which spans social media buying and planning, strategy, creative, listening and advanced analytics.

• Black Pencils, D&AD's Top Honor, Awarded To Three Agencies This Year in MAD on 04/26/2018
  

  In total, 721 Pencils were awarded during D&AD judging this year, with 74 Yellow Pencils, 156 Graphite Pencils, and 488 Wood Pencils.

• Take Your Child To Work Day: The Adland Version in MAD on 04/26/2018
  

  A number of agencies are celebrating the annual Take Your Child To Work Day (which is today) by giving their employees' daughters and sons insight into the agency world.

• Horizon Media Adds Another Major Honda Regional Account in MAD on 04/25/2018
  

  The TriHonda area is one of Honda's most important sales regions, accounting for some $45 million in annual advertising.

• FanDuel Campaign Promotes More Ways To Play in MAD on 04/25/2018
  

  For the first time the fantasy sports game provider is offering single-game contests around post-season NBA action.

• Injecting Some Reality Into The Climate Change Debate in Out to Launch on 04/25/2018
  

  "People believe in vampires, zombies and other mythical creatures, but somehow one in four Americans does not believe in climate change."

• Kinetic North America Greens Up Its OOH Production Unit in MAD on 04/25/2018
  

  Kinetic, part of WPP, is relaunching its production management company Lively Production with new eco-friendly production options.

• Agencies Strengthen Their C-Suites in People on the Move on 04/24/2018
  

• Coors Banquet, Tuborg Launch New Campaigns in Out to Launch on 04/24/2018
  

  MillerCoors is shifting its focus on messaging away from attributes of the beer to convey more lifestyle and aspirational values of American cowboys.

• 'Soupman' Actor Thomas Hooks Up With Brand He Spoofed On 'Seinfeld' in MAD on 04/24/2018
  

  Actor Larry Thomas will represent the company across all media. The brand's new tagline will build off the iconic "No Soup For You!" punch line to become "Soupman Soup for All!"

Comments by Larissa All comments by Larissa

• How Agencies Are Reinventing The Agency-Client Relationship by Larissa Faw (MAD on 04/09/2018)
  

  I also wonder why P&G isn't called out for its obviously unsiloed organization. Pritchard rails against organizational bureaucracy but yet his own company is rooted in similar silos. 

• GroupM's Irwin Gotlieb 'Transitions' From Global Chairman by Larissa Faw (MAD on 04/06/2018)
  

  Well said. Wouldn't he be the perfect interim CEO to replace a certain person....

• Mindshare's New Planning Service: All In A Day's Work (And Not A Minute More) by Larissa Faw (MAD on 03/22/2018)
  

  Nice one John. Shall we take bets on when this spin-off developed specifically for fast food clients will launch? 

• Kind Snacks Documents 'Radical Kindness' In New Campaign by Larissa Faw (MAD on 12/26/2017)
  

  Ha! I think someone needs to join this campaign as a strategist. Brilliant suggestion.

• McDonald's Selects Publicis.Sapient, Capgemini For Innovation Assignment by Larissa Faw (MAD on 08/28/2017)
  

  It is a noteworthy win, as you say Henry. I am curious if this is the start of a new direction or a one-off.... 

• Millennial Dads Say Advertisers Just Don't Get Them by Larissa Faw (MAD on 08/14/2017)
  

  Actually the study only spoke to men ages 25-40 which, by every definition, is the Millennial generation. 

• Clear Channel Maps Out New Deal With Cuebiq, Focuses On Local Data by Larissa Faw (MediaDailyNews on 07/24/2017)
  

  Good point Robert. Just wait until they introduce audio to OOH. Clear Channel could utilize its IHeartRadio to really capture attention....

• Mobile Online Video Viewing Will Soar 35% This Year by Larissa Faw (MAD on 07/16/2017)
  

  Valid point Ed. I reached out to Zenith for comment, but they declined to respond. Sorry.

• Publicis Retires Mediavest Brand, Which Helped Usher In Unbundled Era by Larissa Faw (MAD on 07/06/2017)
  

  Watch what you say Walter, I bet in a few years (or months) they will resurrect Mediavest to honor their heritage and history. After all, at some point, they will run out of name options. 

• Havas Launches In-House Influencer Team by Larissa Faw (MAD on 07/05/2017)
  

  And John, are they standing on Astro-turf???

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.