LARISSA FAW

Articles by Larissa All articles by Larissa

• Agencies Entertain Staff Stuck At Home in MAD on 05/22/2020
  

  As lockdowns roll on agencies are continuing to rally their staff with one-of-a-kind activities.

• Code & Theory Helping Make New TR Presidential Library 'Digitally Native' in MAD on 05/21/2020
  

  Digital content and experiences are not supplemental to an in-person experience, but rather will be differentiated and unique to each visitor and participant, the agency asserts.

• The Many Nets Bumble Bee Tuna Integrated Ad Account in MAD on 05/21/2020
  

  As AOR for both creative and media, The Many is responsible for reintroducing Bumble Bee to a new generation of canned tuna eaters.

• Strawberry Frog's Goodson: It's Time For Adland To Do A Big Rethink in MAD on 05/20/2020
  

  "It's a scary time" says agency founder Scott Goodson. "But it's also an exciting time. It's really important to ask questions."

• BitPanda Exploits COVID-19 Restrictions In French Campaign in Out to Launch on 05/19/2020
  

• Publicis Groupe Garners More GSK Business in Accounts on the Move on 05/19/2020
  

• Anticipating Pent-Up Demand, Vegas Reminds Tourists It Will Be Open Soon in MAD on 05/19/2020
  

  So far there is no date set for the reopening of Las Vegas casinos.

• How Independence Helped Hanson Dodge Successfully Navigate COVID-19 in MAD on 05/19/2020
  

  The key advantage for independent shops is the ability to move quickly, says agency president Stacie Boney. "We can invest in people" without worrying about the next quarterly earnings call.

• Joan Creative Launches Production Studio, Taps Daniel Marin To Run It in MAD on 05/19/2020
  

  The New York City-based independent agency has been refining the studio's remote production model and has been creating content over the past year, but the pandemic accelerated the timing of the official launch.

• Silly Agency Diversions In The Time Of COVID-19 in MAD on 05/18/2020
  

  "Professor Wolfie," an agency diarist and a comedian offer some comic relief from the oppression of lockdown and remote working.

Comments by Larissa All comments by Larissa

• Publicis Groupe Reveals Phased-In Office Reopening Strategy by Larissa Faw (MAD on 05/11/2020)
  

  Thanks for the story suggestion. I shall get started on it right now :) 

• Publicis Groupe Reveals Phased-In Office Reopening Strategy by Larissa Faw (MAD on 05/11/2020)
  

  Hi Michael, Agency leaders are hesitating to reveal specifics because it changes day-to-day. They might want five people in an elevator but then their landlords or the city comes out to say they will only allow for two. Email me at larissa@mediapost.com if you want to chat about your concerns. I can hopefully answer them for you. 

• Garbage In, Garbage Out: Tom Steyer Dominates Charleston Media Market by Larissa Faw (Marketing Politics Weekly on 02/26/2020)
  

  Hey fellow Lowcountry neighbor! Tulsi signs just started popping up this past weekend, but both Bloomberg and Steyer are billionaires and only one is truly bombarding SC residents with a media frenzy. The main point of difference is his visibility compared to the national media. He is in the running here, but nationally doesn't attract any attention. 

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Here's another question for readers: what role do the review moderators, in this case, MediaLink, play? Shouldn't they try to hold each side to high ethical and transparency guidelines? 

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Nice points Marcelo. Maybe the real winners are lawyers....

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Hi Ed. Indeed you are accurate in your assessment. Disney is pushing agencies to squeeze as much as it can from them to receive their services. It leverages one of Disney's favorite words: synergy. 

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  Your top idea list is a good idea. Email me after the storm passes to let me know how you fared, though it doesn't seem like Dorian is going to be much of anything...

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  To be fair, I reached out directly to agency founder Parker on an unrelated story and found he was currently in the midst of evacuation plans. There weren't any PR pitches this time around. It was entirely driven by me. 

• Keds Finds The Right Fit With Joan Creative by Larissa Faw (MAD on 07/31/2019)
  

  Yikes! It is almost too funny to have Converse masquerading as Keds. 

• Mobile Internet Usage Reaches 800 Hours A Year by Larissa Faw (MAD on 06/10/2019)
  

  You make a great point, but at least Zenith is planting a stake in the ground, so to speak, by trying to provide some numbers. I completely agree it should be taken with great caution, but maybe advertisers need all the help they can get.....I still wonder why anyone still does pop-ups via mobile.

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