LARISSA FAW

Articles by Larissa All articles by Larissa

• Honey Baked Ham Releases First New Holiday Work In Two Years in MAD on 11/15/2019
  

  The "It's No HoneyBaked" creative, developed with BBDO Atlanta, is built around its two core holiday products-ham and turkey-and interjects some humor and modernity into a brand laden with heritage and tradition.

• Oh What A (Speedy) Relief It Is in MAD on 11/15/2019
  

  Bayer is joining the flagship Alka-Seltzer product and flu/cold medicine Alka-Seltzer Plus under one overarching brand campaign for the first time.

• McCann Health NJ Adds Creative Lead in People on the Move on 11/15/2019
  

• Night At The Sporting Goods Store in Out to Launch on 11/14/2019
  

  Director Shawn Levy is leveraging his "Night At The Museum" experience for Dick's Sporting Goods' holiday ad.

• Connelly Partners Wins Atlantic Broadband in Accounts on the Move on 11/14/2019
  

• Conill Appoints Sarkis Executive Creative Director in People on the Move on 11/14/2019
  

• Carl's Jr., Hardee's Return To 72andSunny in MAD on 11/14/2019
  

  As part of an organizational overhaul, CKE has appointed Chad Crawford as the company's Chief Brand Officer. One of his first moves was to re-engage 72andSunny as creative agency of record for both of the CKE Restaurant chains.

• Virtue Adds Strategic Lead in People on the Move on 11/13/2019
  

• Wunderman Thompson Taps Romano For Minneapolis Role in MAD on 11/13/2019
  

  Anthony Romano has been named president, Minneapolis, a new role in which he will oversee both the Wunderman Thompson and Mirum offices in the market.

• Global COO At WPP's Ford Agency Departs in MAD on 11/13/2019
  

  GTB Global Chief Operating Officer Kim Brink is departing the WPP agency to pursue other opportunities. "We will miss Kim and wish her all the best in future endeavors," wrote GTB Global CEO Robert Guay in an internal memo.

Comments by Larissa All comments by Larissa

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Here's another question for readers: what role do the review moderators, in this case, MediaLink, play? Shouldn't they try to hold each side to high ethical and transparency guidelines? 

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Nice points Marcelo. Maybe the real winners are lawyers....

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Hi Ed. Indeed you are accurate in your assessment. Disney is pushing agencies to squeeze as much as it can from them to receive their services. It leverages one of Disney's favorite words: synergy. 

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  Your top idea list is a good idea. Email me after the storm passes to let me know how you fared, though it doesn't seem like Dorian is going to be much of anything...

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  To be fair, I reached out directly to agency founder Parker on an unrelated story and found he was currently in the midst of evacuation plans. There weren't any PR pitches this time around. It was entirely driven by me. 

• Keds Finds The Right Fit With Joan Creative by Larissa Faw (MAD on 07/31/2019)
  

  Yikes! It is almost too funny to have Converse masquerading as Keds. 

• Mobile Internet Usage Reaches 800 Hours A Year by Larissa Faw (MAD on 06/10/2019)
  

  You make a great point, but at least Zenith is planting a stake in the ground, so to speak, by trying to provide some numbers. I completely agree it should be taken with great caution, but maybe advertisers need all the help they can get.....I still wonder why anyone still does pop-ups via mobile.

• CP+B Is Now CPB+ by Larissa Faw (MAD on 12/13/2018)
  

  Hi George! You better get in line as the flip-flops are likely to sell out. I wonder if Alex will be making the jam himself? 

• Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten by Larissa Faw (MAD on 11/19/2018)
  

  The first part refers to programmatic advertising expenditures while the latter is programmatic display advertising spend. 

• The Quirky Side of Agency Leadership by Larissa Faw (MAD on 09/11/2018)
  

  My apologies. I pulled the name from the agency's client page. My fault and I am sorry.

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