LARISSA FAW

Articles by Larissa All articles by Larissa

• 'Dawn' Rises For Independent Agencies in MAD on 07/17/2019
  

  Former MDC Partners CMO Bob Kantor is partnering with Crossmedia on a new service to help independents strengthen their capabilities.

• Nautilus To (Bow)Flex New Brand Muscle With Fig in Accounts on the Move on 07/17/2019
  

• 72andSunny NY Teams With ConCreates, Diversifies Creative Ranks in MAD on 07/17/2019
  

  ConCreates is a creative agency run and staffed by people who have served time in prison. The MDC-owned agency has aided in the crafting of the company's positioning, proposition and visual identity.

• Cramer-Krasselt Appoints New Media Lead in People on the Move on 07/17/2019
  

• Mono Bolsters Leadership Team in MAD on 07/16/2019
  

  Steve Lynch is elevated to director of strategy and Jose Acosta has been appointed director of integrated production.

• 'Ballot Box' To Support Community Causes in MAD on 07/16/2019
  

  VaynerMedia's Dante Crisafulli is creating an initiative he describes "as if Kickstarter and Vice News had a baby with every nonprofit on the planet."

• Haberman Lands Jaipur Living Account in Accounts on the Move on 07/16/2019
  

• Tinuiti Adds Creative Lead in People on the Move on 07/15/2019
  

• Levelwing Finds Success With 'Open Book' Billing Policy in MAD on 07/15/2019
  

  This open-book policy means the agency engages the publisher or tech platform to negotiate and place media, but then invites the client to "own" the financials and pay the bill directly.

• Ace Hardware Takes On Amazon With New Service, Ad Campaign in MAD on 07/15/2019
  

  The creative, developed with O'Keefe Reinhard & Paul (OKRP), promotes the retailer's national rollout of its "buy online, deliver from store" program.

Comments by Larissa All comments by Larissa

• Mobile Internet Usage Reaches 800 Hours A Year by Larissa Faw (MAD on 06/10/2019)
  

  You make a great point, but at least Zenith is planting a stake in the ground, so to speak, by trying to provide some numbers. I completely agree it should be taken with great caution, but maybe advertisers need all the help they can get.....I still wonder why anyone still does pop-ups via mobile.

• CP+B Is Now CPB+ by Larissa Faw (MAD on 12/13/2018)
  

  Hi George! You better get in line as the flip-flops are likely to sell out. I wonder if Alex will be making the jam himself? 

• Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten by Larissa Faw (MAD on 11/19/2018)
  

  The first part refers to programmatic advertising expenditures while the latter is programmatic display advertising spend. 

• The Quirky Side of Agency Leadership by Larissa Faw (MAD on 09/11/2018)
  

  My apologies. I pulled the name from the agency's client page. My fault and I am sorry.

• From 'No Soup For You' To 'Just Try It' by Larissa Faw (MAD on 08/24/2018)
  

  Totally my fault as I was trying to be politically correct.

• Want To Reach Gen Z? Try 'Shipping' And Emojis by Larissa Faw (MAD on 06/19/2018)
  

  The comment came from Block at Awesomeness and Ed, you absolutely right. 

• Unilever Bans Influencers Who Buy Followers by Larissa Faw (MAD on 06/18/2018)
  

  Maria :) There has already been chatter about the decision in other sessions with others pointing out that this ban is easy to say, hard to do. 

• How Dara Khosrowshahi Is Transforming Uber by Larissa Faw (MAD on 05/24/2018)
  

  Nice point Paula. I find it funny that Uber's new mission statement is purpose with profits, yet they aren't profitable. Does this mean they going to wait until they make money to start having a purpose....

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  At this time, the research is only for clients, but you can contact Publicis Media at PMPov@publicismedia.com and they will provide more insight and answer any questions. 

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  Sadly the full report is currently only available to clients, but you can email pmpov@publicismedia.com to receive additional insights and information.  

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