LARISSA FAW

Articles by Larissa All articles by Larissa

• Fiverr, Cannes Lions In New Partnership in MAD on 06/25/2018
  

  The deal kicked off during this year's Festival, as a Fiverr team worked on a new online hub for the organization called The Work.

• As Publicis Groupe 'Pauses,' It Wins 2 Grand Prix And a Titanium Lion in MAD on 06/22/2018
  

  The awards and the 399 nominations are significant in that the Groupe declined to submit any of them. Instead, clients and partners decided to support their relationship with Publicis Groupe and the work they are doing together, by funding the 2018 Cannes Lions entries. A campaign for client Tesco received the Grand Prix for Media, while one for client Tide picked up both a Grade Prix for Film and a Titanium Lion.

• Cannes Diary: Confidence Building; The New Miss America; Live Music Makes You Sweat More in MAD on 06/22/2018
  

• PMI's Cannes: Enlisting Adland's Help In Promoting Alternatives To Cigarettes in MAD on 06/22/2018
  

  PMI said earlier this year it wants to phase out traditional cigarette production in favor of alternatives like e-cigarettes and wants creatives to help it craft messaging about the benefits of a "smoke-free" world.

• Sorrell And Auletta Duke It Out In Cannes in MAD on 06/22/2018
  

  The conversation quickly turned into a verbal brawl, largely over Auletta's recent book "Frenemies" that documents adland's struggles and Sorrell's refusal to address his scandal-plagued exit from WPP.

• SeeHer, Project YouDoYou Announce New Initiatives At Cannes in MAD on 06/21/2018
  

  SeeHer is developing the #WriteHerRight movement and YouDoYou is creating a new program called Athletes & Activism.

• Cannes Diary: Kids Flock To The Festival; A Kardashian Sighting(!); Brands And Spirituality in MediaPost Live on 06/21/2018
  

  The going rumor at Cannes is that organizers are flooding the Festival with youngsters (students get free passes) to ensure their accumulated numbers are high as paid registrations plummeted this year.

• Sorrell: Read And Scott Have The Right Stuff To Succeed Him in MAD on 06/21/2018
  

  Sorrell didn't hold back on the leaks surrounding his departure, denying the salacious gossip -- including the latest that he is the whistleblower for the FBI's recent investigation into media-buying practices. During a Thursday Q&A at Cannes, Sorrell dismissed rumors that WPP wasn't properly prepared for his departure. WPP has had a succession plan in place for "8 to 10 years," he said.

• Havas Group Unveils Part II Of Its 'Together' Strategy in MAD on 06/21/2018
  

  Company CEO Yannick Bollore unveiled the new strategy at the Havas Cafe in Cannes Thursday morning, saying, "It's important to think about advertising differently."

• Will This Be The Last Year For IPG's Global Women's Breakfast At Cannes? in MAD on 06/20/2018
  

  IPG Chairman/CEO Michael Roth said he's hopeful there won't be a need for such an event in the future.

Comments by Larissa All comments by Larissa

• Want To Reach Gen Z? Try 'Shipping' And Emojis by Larissa Faw (MAD on 06/19/2018)
  

  The comment came from Block at Awesomeness and Ed, you absolutely right. 

• Unilever Bans Influencers Who Buy Followers by Larissa Faw (MAD on 06/18/2018)
  

  Maria :) There has already been chatter about the decision in other sessions with others pointing out that this ban is easy to say, hard to do. 

• How Dara Khosrowshahi Is Transforming Uber by Larissa Faw (MAD on 05/24/2018)
  

  Nice point Paula. I find it funny that Uber's new mission statement is purpose with profits, yet they aren't profitable. Does this mean they going to wait until they make money to start having a purpose....

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  At this time, the research is only for clients, but you can contact Publicis Media at PMPov@publicismedia.com and they will provide more insight and answer any questions. 

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  Sadly the full report is currently only available to clients, but you can email pmpov@publicismedia.com to receive additional insights and information.  

• How Agencies Are Reinventing The Agency-Client Relationship by Larissa Faw (MAD on 04/09/2018)
  

  I also wonder why P&G isn't called out for its obviously unsiloed organization. Pritchard rails against organizational bureaucracy but yet his own company is rooted in similar silos. 

• GroupM's Irwin Gotlieb 'Transitions' From Global Chairman by Larissa Faw (MAD on 04/06/2018)
  

  Well said. Wouldn't he be the perfect interim CEO to replace a certain person....

• Mindshare's New Planning Service: All In A Day's Work (And Not A Minute More) by Larissa Faw (MAD on 03/22/2018)
  

  Nice one John. Shall we take bets on when this spin-off developed specifically for fast food clients will launch? 

• Kind Snacks Documents 'Radical Kindness' In New Campaign by Larissa Faw (MAD on 12/26/2017)
  

  Ha! I think someone needs to join this campaign as a strategist. Brilliant suggestion.

• McDonald's Selects Publicis.Sapient, Capgemini For Innovation Assignment by Larissa Faw (MAD on 08/28/2017)
  

  It is a noteworthy win, as you say Henry. I am curious if this is the start of a new direction or a one-off.... 

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