LARISSA FAW

Articles by Larissa All articles by Larissa

• Agencies Commemorate Hispanic Heritage Month in MAD on 09/25/2020
  

  One campaign features some of the most recognizable Latino moms across music, television, film and business. Also planned are discussions about the Hispanic experience and poetry readings.

• Amazon Flips Rihanna's Instagram Boycott Into Ad Campaign in MAD on 09/25/2020
  

  The #SavageNotSorry campaign, developed for Amazon Prime by Mojo Supermarket, hacks Instagram's 'sensitive content' filter to ensure that its images of empowered women in lingerie can be seen - and shared - by the brand's legions of fans.

• Sutter Health Cares For You In Ways Big And Small in Out to Launch on 09/24/2020
  

  Sutter Health's fall campaign highlights the importance of maintaining both physical and mental health during the pandemic.

• Solve Adds Brand Planning Lead in People on the Move on 09/24/2020
  

• John Maeda Steps Down From Publicis Sapient Post in MAD on 09/24/2020
  

  Maeda was appointed Chief Experience Officer at the agency in June 2019. He's leaving for a company that is working on contact tracing technology designed to help curb the spread of COVID-19.

• Who's Your Daddy: Ad Council, Campbell Ewald Urge Dads To Embrace Family Life in MAD on 09/24/2020
  

  New ads are based on research that looked at how dads are portrayed in popular culture, in order to dispel myths.

• GYK Antler Lands Sallie Mae Ad Account in Accounts on the Move on 09/23/2020
  

• Having A Big Year On The New Business Front, YML Goes On Hiring Spree in MAD on 09/23/2020
  

  The Silicon Valley-based design agency expects to hire more than 100 new staffers this year after winning seven new clients (Omaha Steaks and California Pizza Kitchen among them) and receiving expanded remits from others.

• Report: Auto Ad Spend Set To Accelerate In 2021 in MAD on 09/23/2020
  

  After a tough 2020 when ad spend in the category is projected to drop 21% across 10 major markets Zenith predicts global spending will rebound by double digits next year and in 2022.

• Secret Weapon Wins San Diego Honda AOR in MAD on 09/22/2020
  

  The dealer network will deploy the "Helpful Honda" campaign that Secret Weapon created a few years back and which has been embraced by Honda dealers in different parts of the country.

Comments by Larissa All comments by Larissa

• Publicis Groupe Reveals Phased-In Office Reopening Strategy by Larissa Faw (MAD on 05/11/2020)
  

  Thanks for the story suggestion. I shall get started on it right now :) 

• Publicis Groupe Reveals Phased-In Office Reopening Strategy by Larissa Faw (MAD on 05/11/2020)
  

  Hi Michael, Agency leaders are hesitating to reveal specifics because it changes day-to-day. They might want five people in an elevator but then their landlords or the city comes out to say they will only allow for two. Email me at larissa@mediapost.com if you want to chat about your concerns. I can hopefully answer them for you. 

• Garbage In, Garbage Out: Tom Steyer Dominates Charleston Media Market by Larissa Faw (Marketing Politics Weekly on 02/26/2020)
  

  Hey fellow Lowcountry neighbor! Tulsi signs just started popping up this past weekend, but both Bloomberg and Steyer are billionaires and only one is truly bombarding SC residents with a media frenzy. The main point of difference is his visibility compared to the national media. He is in the running here, but nationally doesn't attract any attention. 

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Here's another question for readers: what role do the review moderators, in this case, MediaLink, play? Shouldn't they try to hold each side to high ethical and transparency guidelines? 

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Nice points Marcelo. Maybe the real winners are lawyers....

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Hi Ed. Indeed you are accurate in your assessment. Disney is pushing agencies to squeeze as much as it can from them to receive their services. It leverages one of Disney's favorite words: synergy. 

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  Your top idea list is a good idea. Email me after the storm passes to let me know how you fared, though it doesn't seem like Dorian is going to be much of anything...

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  To be fair, I reached out directly to agency founder Parker on an unrelated story and found he was currently in the midst of evacuation plans. There weren't any PR pitches this time around. It was entirely driven by me. 

• Keds Finds The Right Fit With Joan Creative by Larissa Faw (MAD on 07/31/2019)
  

  Yikes! It is almost too funny to have Converse masquerading as Keds. 

• Mobile Internet Usage Reaches 800 Hours A Year by Larissa Faw (MAD on 06/10/2019)
  

  You make a great point, but at least Zenith is planting a stake in the ground, so to speak, by trying to provide some numbers. I completely agree it should be taken with great caution, but maybe advertisers need all the help they can get.....I still wonder why anyone still does pop-ups via mobile.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.