LARISSA FAW

Articles by Larissa All articles by Larissa

• Holiday Campaigns Continue To Roll Out Across The World in MAD on 12/10/2018
  

  McCann Santiago and Ripley have released an animated short film "The magical night of Gaspar" that is running in Chile and Peru to highlight the fact that Christmas is the beginning of fire season in the Southern Hemisphere.

• Creativity At The Core Of Plan A's New Holding Company Model in MAD on 12/10/2018
  

  Badger & Winters is the latest agency to join the network which includes Untitled Worldwide, Van's General Store and Beekman Social.

• II Makiage Supports Makeup Maximization in Out to Launch on 12/10/2018
  

• 'Tis The Season For Agency Holiday Wishes And Client Gifts in MAD on 12/09/2018
  

  From teku glasses to designated charities ad shops are celebrating the season of giving in numerous ways.

• Holiday Ad Blitz Continues in MAD on 12/07/2018
  

  Agencies continue to unleash their festive creativity on behalf of clients this holiday season.

• Saucony Breaks "We Who Run" Campaign in Out to Launch on 12/07/2018
  

• T3 Micro Enters Relationship With Mistress in Accounts on the Move on 12/07/2018
  

• Laundry Service Appoints New Leadership in People on the Move on 12/07/2018
  

• Asparagus, Leek Get Their 50-Plus Seconds Of Fame in Out to Launch on 12/06/2018
  

  French soup brand Les Recettes Ferme d'Anchin's campaign highlights the importance of vegetables.

• MDC Partners Stock Jumps On Report Of Likely Acquisition in MAD on 12/06/2018
  

  A potential deal to be acquired by Accenture Interactive likely includes the entire network, which encompasses more than 50 individual agencies, including Anomaly, Crispin Porter + Bogusky, Assembly and Forsman & Bodenfors.

Comments by Larissa All comments by Larissa

• Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten by Larissa Faw (MAD on 11/19/2018)
  

  The first part refers to programmatic advertising expenditures while the latter is programmatic display advertising spend. 

• The Quirky Side of Agency Leadership by Larissa Faw (MAD on 09/11/2018)
  

  My apologies. I pulled the name from the agency's client page. My fault and I am sorry.

• From 'No Soup For You' To 'Just Try It' by Larissa Faw (MAD on 08/24/2018)
  

  Totally my fault as I was trying to be politically correct.

• Want To Reach Gen Z? Try 'Shipping' And Emojis by Larissa Faw (MAD on 06/19/2018)
  

  The comment came from Block at Awesomeness and Ed, you absolutely right. 

• Unilever Bans Influencers Who Buy Followers by Larissa Faw (MAD on 06/18/2018)
  

  Maria :) There has already been chatter about the decision in other sessions with others pointing out that this ban is easy to say, hard to do. 

• How Dara Khosrowshahi Is Transforming Uber by Larissa Faw (MAD on 05/24/2018)
  

  Nice point Paula. I find it funny that Uber's new mission statement is purpose with profits, yet they aren't profitable. Does this mean they going to wait until they make money to start having a purpose....

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  At this time, the research is only for clients, but you can contact Publicis Media at PMPov@publicismedia.com and they will provide more insight and answer any questions. 

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  Sadly the full report is currently only available to clients, but you can email pmpov@publicismedia.com to receive additional insights and information.  

• How Agencies Are Reinventing The Agency-Client Relationship by Larissa Faw (MAD on 04/09/2018)
  

  I also wonder why P&G isn't called out for its obviously unsiloed organization. Pritchard rails against organizational bureaucracy but yet his own company is rooted in similar silos. 

• GroupM's Irwin Gotlieb 'Transitions' From Global Chairman by Larissa Faw (MAD on 04/06/2018)
  

  Well said. Wouldn't he be the perfect interim CEO to replace a certain person....

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