LARISSA FAW

Articles by Larissa All articles by Larissa

• Marriott Unveils New Rewards Program In Oscars Ad in Out to Launch on 02/22/2019
  

• Horizon Launches Performance-Based Agency in MAD on 02/22/2019
  

  Gene Turner, executive vice president and chief of Horizon Next, will add oversight of the new agency venture to his duties.

• GKV Reshuffles Creative Department in People on the Move on 02/21/2019
  

• Auto-Owners Insurance Appoints Its First AOR in Accounts on the Move on 02/21/2019
  

• Tecovas Pivots In First Campaign From New AOR in MAD on 02/21/2019
  

  Ad shop Greatest Common Factory emphasizes story-telling over pricing in a departure from previous Tecovas Campaigns.

• Agencies Kick Off Summer Intern Search in MAD on 02/21/2019
  

  Some candidates may find themselves in a "floss-off," while others may be headed to lectures and field trips.

• Madwell Launches Visible's LA Campaign in Out to Launch on 02/21/2019
  

• Wonderful Company Nabs BBDO Talent in People on the Move on 02/20/2019
  

• Thomas' Gets A Brand Refresh in MAD on 02/20/2019
  

  The creative, from Mono, spruces up the look of the company's three product lines: English muffins, bagels, and swirl breads.

• Lauren Hanrahan Appointed CEO Zenith US, Moxie and MRY in MAD on 02/20/2019
  

  The 15-year company veteran succeeds Sean Reardon, who is leaving the company for an undisclosed role.

Comments by Larissa All comments by Larissa

• CP+B Is Now CPB+ by Larissa Faw (MAD on 12/13/2018)
  

  Hi George! You better get in line as the flip-flops are likely to sell out. I wonder if Alex will be making the jam himself? 

• Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten by Larissa Faw (MAD on 11/19/2018)
  

  The first part refers to programmatic advertising expenditures while the latter is programmatic display advertising spend. 

• The Quirky Side of Agency Leadership by Larissa Faw (MAD on 09/11/2018)
  

  My apologies. I pulled the name from the agency's client page. My fault and I am sorry.

• From 'No Soup For You' To 'Just Try It' by Larissa Faw (MAD on 08/24/2018)
  

  Totally my fault as I was trying to be politically correct.

• Want To Reach Gen Z? Try 'Shipping' And Emojis by Larissa Faw (MAD on 06/19/2018)
  

  The comment came from Block at Awesomeness and Ed, you absolutely right. 

• Unilever Bans Influencers Who Buy Followers by Larissa Faw (MAD on 06/18/2018)
  

  Maria :) There has already been chatter about the decision in other sessions with others pointing out that this ban is easy to say, hard to do. 

• How Dara Khosrowshahi Is Transforming Uber by Larissa Faw (MAD on 05/24/2018)
  

  Nice point Paula. I find it funny that Uber's new mission statement is purpose with profits, yet they aren't profitable. Does this mean they going to wait until they make money to start having a purpose....

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  At this time, the research is only for clients, but you can contact Publicis Media at PMPov@publicismedia.com and they will provide more insight and answer any questions. 

• Grow Up--If You Can Figure Out What That Means Today by Larissa Faw (MAD on 05/16/2018)
  

  Sadly the full report is currently only available to clients, but you can email pmpov@publicismedia.com to receive additional insights and information.  

• How Agencies Are Reinventing The Agency-Client Relationship by Larissa Faw (MAD on 04/09/2018)
  

  I also wonder why P&G isn't called out for its obviously unsiloed organization. Pritchard rails against organizational bureaucracy but yet his own company is rooted in similar silos. 

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