LARISSA FAW

Articles by Larissa All articles by Larissa

• Soho Experiential Bets On New Restaurant Marketing Initiative in MAD on 04/20/2021
  

  The program, dubbed Betting University, helps hospitality establishments create and run their own sports betting experiences.

• VH1 Program Helps COVID-Impacted Black-Owned Brooklyn Businesses in MAD on 04/20/2021
  

  The content and publishing deal, developed with IPG's Mediahub, supports and promotes 20 businesses that have taken a hit from COVID-19 in the New York borough.

• Report: Hispanics Turn To Social Media, Gaming During Pandemic in MAD on 04/19/2021
  

  According to a new report from Conill, Hispanics are 57% more likely than the general population to use social media as main source of information.

• Miracle-Gro Pivots From Seasonal Flights To 'Always On' Ad Strategy in MAD on 04/19/2021
  

  The company is launching a six-part documentary-style series to inspire gardeners to get out to work in their own yards.

• Opus Agency Taps Ex-Nielsen CEO To Lead Shop in People on the Move on 04/16/2021
  

• No Longer A Virus 'Epicenter,' LA Promotes Its Culture, Diversity To Draw Tourists in MAD on 04/16/2021
  

  The campaign's centerpiece is a video inspired by the city's Hollywood roots that presents the concept of the City of Angels being a movie, or more specifically, a comeback story after it was labeled a COVID-19 "epicenter."

• Butchershop Acquires Mexican Digital Agency Maniak in MAD on 04/16/2021
  

  Founded over a decade ago by entrepreneurs Christian and Carlos Dominguez, Maniak now focuses on building digital experiences including websites, e-commerce platforms, and other digital products. The shop serves markets in the U.S., Europe and Latin America.

• Kraft Pronounces Itself 'Mayo of Mayonnaise' In New Campaign in Out to Launch on 04/15/2021
  

  Kraft Mayo's first new advertising since 2017 features luscious product shots of large sandwiches adorned with heaping doses of mayonnaise.

• MDC Partners Adds Global Client Liaison in MAD on 04/15/2021
  

  Rebecca Routs is tasked with connecting clients with expanded resources or new capabilities as necessary. Her priority will be on clients that work with more than one MDC agency.

• 'No Truth' To Havas Rumors, States Publicis Groupe CEO Sadoun in MAD on 04/15/2021
  

  In an interview with MediaPost, the Publicis Groupe chief strongly denied rumors and reports of a pending merger with Vivendi's Havas Group.

Comments by Larissa All comments by Larissa

• Creative Agency of the Year: The Lincoln Project by Larissa Faw (Agency of the Year on 01/05/2021)
  

  Dan, I get what you are saying and it was a big question for us during the decision process but part of our reasoning for recognizing LP was reviewing what creative sparked attention and really got people talking in 2020. Many agencies did develop incredible work that fit this guideline, but looking at the entire year, LP consistently released creative that got noticed regardless of content. Democrat or Republican, many were clever. And these are former ad vets using their skills effectively, You make valid points, but utlimately LP deserves to be honored for its unique accomplishments. 

• Publicis Groupe Reveals Phased-In Office Reopening Strategy by Larissa Faw (MAD on 05/11/2020)
  

  Thanks for the story suggestion. I shall get started on it right now :) 

• Publicis Groupe Reveals Phased-In Office Reopening Strategy by Larissa Faw (MAD on 05/11/2020)
  

  Hi Michael, Agency leaders are hesitating to reveal specifics because it changes day-to-day. They might want five people in an elevator but then their landlords or the city comes out to say they will only allow for two. Email me at larissa@mediapost.com if you want to chat about your concerns. I can hopefully answer them for you. 

• Garbage In, Garbage Out: Tom Steyer Dominates Charleston Media Market by Larissa Faw (Marketing Politics Weekly on 02/26/2020)
  

  Hey fellow Lowcountry neighbor! Tulsi signs just started popping up this past weekend, but both Bloomberg and Steyer are billionaires and only one is truly bombarding SC residents with a media frenzy. The main point of difference is his visibility compared to the national media. He is in the running here, but nationally doesn't attract any attention. 

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Here's another question for readers: what role do the review moderators, in this case, MediaLink, play? Shouldn't they try to hold each side to high ethical and transparency guidelines? 

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Nice points Marcelo. Maybe the real winners are lawyers....

• Controversy Swirls Around Disney's Multibillion-Dollar Ad Review by Larissa Faw (MAD on 10/07/2019)
  

  Hi Ed. Indeed you are accurate in your assessment. Disney is pushing agencies to squeeze as much as it can from them to receive their services. It leverages one of Disney's favorite words: synergy. 

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  Your top idea list is a good idea. Email me after the storm passes to let me know how you fared, though it doesn't seem like Dorian is going to be much of anything...

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  To be fair, I reached out directly to agency founder Parker on an unrelated story and found he was currently in the midst of evacuation plans. There weren't any PR pitches this time around. It was entirely driven by me. 

• Keds Finds The Right Fit With Joan Creative by Larissa Faw (MAD on 07/31/2019)
  

  Yikes! It is almost too funny to have Converse masquerading as Keds. 

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