LARISSA FAW

Articles by Larissa All articles by Larissa

• NEW! Forcepoint Rebrands To Protect People in Out to Launch on 07/21/2017
  

• BIZ DEV: OKRP Joins Chili's Roster in Accounts on the Move on 07/20/2017
  

• Smirnoff Recruits Ted Danson For New Campaign in MAD on 07/20/2017
  

  Developed with 72andSunny New York, the Danson ads use humor to support Smirnoff's No. 21 vodka campaign "Only The Best For Everyone" that celebrates the brand's American heritage.

• NEW! New Balance Recruits Running Great Callum Hawkins  in Out to Launch on 07/20/2017
  

• Publicis Groupe Posts Modest Organic Growth In Q2 in MAD on 07/20/2017
  

  "Improving organic growth is our number one imperative," said Arthur Sadoun during his first call with investors since taking over as CEO earlier this year.

• Haagen-Dazs Wants to Redefine Luxury In New Brand Refresh Campaign in MAD on 07/19/2017
  

  The brand positioned itself early on as luxury item for those with "discerning" tastes.But now it's attempting to reinforce the notion in a new brand refresh effort that luxury is no longer about material possessions but instead about experience, authenticity and craftsmanship.

• BIZ DEV: Rise Against Hunger Appoints FWV AOR in Accounts on the Move on 07/19/2017
  

• NEW! Finish Line Is 'So Fresh' in Out to Launch on 07/19/2017
  

• 22squared Names Agency Veteran Brandon Murphy President in MAD on 07/19/2017
  

  Current president/CEO Richard Ward shifts to the new role of chairman/CEO.

• Revolving Door: Eric Sams Joins JustPremium As Creative Director in People on the Move on 07/18/2017
  

Comments by Larissa All comments by Larissa

• Mobile Online Video Viewing Will Soar 35% This Year by Larissa Faw (MAD on 07/16/2017)
  

  Valid point Ed. I reached out to Zenith for comment, but they declined to respond. Sorry.

• Publicis Retires Mediavest Brand, Which Helped Usher In Unbundled Era by Larissa Faw (MAD on 07/06/2017)
  

  Watch what you say Walter, I bet in a few years (or months) they will resurrect Mediavest to honor their heritage and history. After all, at some point, they will run out of name options. 

• Havas Launches In-House Influencer Team by Larissa Faw (MAD on 07/05/2017)
  

  And John, are they standing on Astro-turf???

• Havas Launches In-House Influencer Team by Larissa Faw (MAD on 07/05/2017)
  

  Love it Ed. I will give Millennials credit for scamming the world with this 'influencer' nonsense. It's almost as amusing as Pepsi thinking Kendall Jenner would boost sales.  

• Havas Launches In-House Influencer Team by Larissa Faw (MAD on 07/05/2017)
  

  Nice comment Tom. I find it more interesting that the team is so notably young. Apparently there are no older experts tracking influencers.....

• Is The Era Of The Big Idea Dead? by Larissa Faw (MAD on 06/19/2017)
  

  Thanks for your comment Jim. The header refers to the fact that advertising isn't about that one big Super Bowl spot, but rather a cohesive message built across multiple platforms and time. A slow burn rather than a quick big splash. And while correlation doesn't directly imply causation, it served as McKinsey's hypothesis for this research. 

• Cannes Is No Longer An Ad Festival by Maarten Albarda (Online Spin on 06/27/2016)
  

  Great article but having just come back after my first year, I have to disagree with some of these points. Lions do matter. Clients expect - demand - that their agencies to win and if they don't, they will likely get dropped. I also attended many panels where both brands and agencies specifically commented about the importance of bringing creativity back as the centerpoint. 

• comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per by Larissa Faw (MAD on 03/24/2016)
  

  Hey Josh. I just want to clarify that Matta did say that comScore calls households devices. Whether that is official or not, it was what he said during his panel. And your further explanation mimics his comments about the reasons why. 

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