LARISSA FAW

Articles by Larissa All articles by Larissa

• Ad Leaders Pledge To Combat Climate Change in MAD on 09/20/2019
  

  The Potential Energy Coalition has organized this pledge in partnership with the Ad Council and Advertising Week New York to "galvanize those business leaders that have the most power to impact change."

• Doner Wins Nature's Bounty Account in Accounts on the Move on 09/20/2019
  

• AdventHealth Challenges You To Change (For 21 Days) in Out to Launch on 09/19/2019
  

• Gallop's MLNP Launches 'New Language Of Love' Campaign in MAD on 09/19/2019
  

  The idea is to drive awareness of MLNP's "Licktionary" which is designed to make it easier for Adland (and people in general) to talk frankly about sex.

• GroupM Forms Coalition To Increase Engagement With Multicultural Audiences in MAD on 09/19/2019
  

  The coalition will develop tools and solutions to help brands better prepare to engage multicultural consumers -- dubbed "the new majority" -- and will officially debut during Advertising Week 2019 next Monday.

• Ad Veteran Holly Lynch Running For Congress In New York in MAD on 09/18/2019
  

  Lynch is bringing her Adland experience to the political arena as she announces her candidacy for New York's 10th Congressional District.

• Is Your Chatbot A Good Listener? in MAD on 09/18/2019
  

  If not, customers may be disappointed, according to new research from Publicis Media on the AI-driven platforms that marketers are increasingly embracing.

• Eagles 'Fly' In New Brand Spot in Out to Launch on 09/18/2019
  

  The Philadelphia Eagles are partnering with Endeavor's 160over90 for a video to raise awareness for the current NFL season.

• Mcgarrybowen New York Elevates Morris in People on the Move on 09/18/2019
  

• Accomplice Acquires 2 Shops To Flesh Out Design Services in MAD on 09/18/2019
  

  Austin-based Accomplice has acquired experiential design firm Design & Manufacturing and Spatial Cinematics, an AR/VR specialist.

Comments by Larissa All comments by Larissa

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  Your top idea list is a good idea. Email me after the storm passes to let me know how you fared, though it doesn't seem like Dorian is going to be much of anything...

• How One Agency Has Prepared For Hurricane Dorian by Larissa Faw (MAD on 09/03/2019)
  

  To be fair, I reached out directly to agency founder Parker on an unrelated story and found he was currently in the midst of evacuation plans. There weren't any PR pitches this time around. It was entirely driven by me. 

• Keds Finds The Right Fit With Joan Creative by Larissa Faw (MAD on 07/31/2019)
  

  Yikes! It is almost too funny to have Converse masquerading as Keds. 

• Mobile Internet Usage Reaches 800 Hours A Year by Larissa Faw (MAD on 06/10/2019)
  

  You make a great point, but at least Zenith is planting a stake in the ground, so to speak, by trying to provide some numbers. I completely agree it should be taken with great caution, but maybe advertisers need all the help they can get.....I still wonder why anyone still does pop-ups via mobile.

• CP+B Is Now CPB+ by Larissa Faw (MAD on 12/13/2018)
  

  Hi George! You better get in line as the flip-flops are likely to sell out. I wonder if Alex will be making the jam himself? 

• Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten by Larissa Faw (MAD on 11/19/2018)
  

  The first part refers to programmatic advertising expenditures while the latter is programmatic display advertising spend. 

• The Quirky Side of Agency Leadership by Larissa Faw (MAD on 09/11/2018)
  

  My apologies. I pulled the name from the agency's client page. My fault and I am sorry.

• From 'No Soup For You' To 'Just Try It' by Larissa Faw (MAD on 08/24/2018)
  

  Totally my fault as I was trying to be politically correct.

• Want To Reach Gen Z? Try 'Shipping' And Emojis by Larissa Faw (MAD on 06/19/2018)
  

  The comment came from Block at Awesomeness and Ed, you absolutely right. 

• Unilever Bans Influencers Who Buy Followers by Larissa Faw (MAD on 06/18/2018)
  

  Maria :) There has already been chatter about the decision in other sessions with others pointing out that this ban is easy to say, hard to do. 

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