Data collected by the influencer-marketing platform also shows that nearly 90% of the sponsored posts in 2017 received up to 1,000 "likes" per post, which suggests a high level of influence involved in #ad posts.
When it comes to sensitive social and political issues, silence is not always golden. From civil rights to race relations to immigration, consumers increasingly expect brands to speak up.
While Facebook and Google battle each other for the affection, or at least grudging loyalty, of media companies and publishers, small but plucky contender Snapchat is steadily building its own relationships with content creators. It just revealed a new scripted content partnership with NBCUniversal, and is also ramping up its content deals with Hearst.
Which came first? The acceleration of social media, thanks to programmatic media-buying technology? Or the expansion of programmatic media-buying, thanks to the inclusion of social media channels? You don't have to be an egghead to know the answer is a symbiotic one.
Facebook is making changes to its News Feed to provide more opportunities for "meaningful" interactions, while reducing passive consumption of low-quality content.
Twitter is unveiling some new work to show people how to use its platform. The debut spot should begin appearing on Amazon, Pandora and other digital properties this week.
The news that Facebook is -- for the first time ever -- opening its doors to pre-teen kids is terrifying. The fact that Facebook consulted with some parents and experts before launching "Messenger Kids" is no consolation.
Blaming social media and fake news for Trump's election is dangerous because it shifts responsibility for all the various shortcomings of the American electorate - economic illiteracy, racism, xenophobia - onto unnamed foreigners bent on stirring up trouble.
People who display materialistic characteristics in other areas of their lives are likely to view their digital connections on social media as objects, to be collected and curated.
If we are prepared to consider that malevolent foreign forces tried to influence the 2016 U.S. presidential election with organic social-media content and paid advertising campaigns, isn't it plausible they may use the same techniques to instill dubious values in American children?