• Sandberg Says Smallest, Women-Run Businesses Suffering Most
    As of April, nearly a third of U.S. SMBs had shut down -- with the situation particularly stark for women, who operate 55% of the economy's smallest businesses.
  • How Facebook Takes Temperature Of SMB Market
    Facebook did less poorly than expected last quarter, in part because small- and medium-sized businesses didn't cut digital ad spend that much.
  • 'Pod' People Are Gaming Instagram Engagement Rates
    Members of groups that sometimes number well up in the thousands are engaging in "reciprocity abuse" to artificially drive up posts for promoted content, political causes and other reasons, finds a new study..
  • Facebook Turning Pandemic Into Branding Gold
    Imagine if Facebook had been given the opportunity a year ago -- pre-pandemic -- to host one big graduation ceremony for every student in America. Consider the brand value of effectively serving as the premier sponsor for what many young people and their families consider to be the most significant day of their lives. Due to the COVID-19 crisis, Facebook can now make that branding bonanza a reality. On May 15, the tech titan plans to host a virtual graduation ceremony for the entire Class of 2020. Pulling out all the stops, a commencement address will be ...
  • Watchdog: Facebook Remains Riddled With COVID-19 Untruths
    NewsGuard homed in on ways Facebook is allowing the spread all manner of misinformation, including phony cures and conspiracy theories.
  • Facebook Gives Apple Watch Owners Their Own Messaging App
    If successful, Kit will likely represent just one piece of Facebook's ambitious plan to reposition itself as a direct messaging Goliath.
  • Social Platforms, Local Media Face Small-Business Ad Cutbacks
    31% of SMBs report having stopped or cut back on marketing due to COVID-19 and 52% expect to spend less on marketing in the next six months, a Borrell survey finds.
  • WeWork Unloading Meetup Amid Meet-Up Decline
    It's not clear yet whether Meetup plans to adjust its mission of encouraging physical encounters -- but the network did emphasize its ability to host virtual gatherings.
  • World Health Organization Labels Fake COVID-19 News 'Infodemic'
    In response, Facebook and other platforms have begun working directly with WHO, Centers for Disease Control to slow the spread of bad information.
  • Some See Opportunities Amid COVID-19 Chaos
    Despite unfortunate consequences ,"the changes in behaviors that will follow could create new opportunities for marketers to engage with all relevant stakeholders."
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