With billions of dollars at stake, Facebook is betting its long-term success on content that consumers find more meaningful and engaging.

Facebook is getting involved with financial services, but claims a 'Wall Street Journal' headline and article misrepresents its service to users.

From the first quarter of the year to the second, revenue growth dipped by about 7%, while Facebook said it expected similar declines in the third and fourth quarters.

For Vector and its clients, the strategy required the formation of a partnership with Influential, a tech platform based on AI powered by IBM Watson.

Designed to compliment Facebook's Reality Lab, which is already in Pittsburgh, the new lab will focus on robotics, teaching machines to reason and support creativity, and what Facebook calls "lifelong learning systems" that can learn continuously for years and years. Jessica Hodgins, professor of robotics and computer science at Carnegie Mellon University, will head the effort.

For brands looking to get a leg up on their competition, social-media analytics firm Talkwalker is using a unique metric to measure World Cup sponsorships: engagement per dollar.

Facebook's grabbing Instagram for $1 billion will go down as one of the biggest steals in tech history. Bloomberg estimates the Facebook unit is now worth over $100 billion.

For starters, Facebook is adding polling functionality for both Live and on-demand videos, as well as gamification for Live.

We know the social network collected info from computers and phones. Facebook tracks unique identifiers, including device IDs; those from games, apps or accounts people use; Family Device IDs; and other identifiers unique to Facebook products associated with the same device or account.

Thumbing its nose at Facebook, Apple is taking direct aim at the social giant's Web-tracking tools. What Apple's calls an "Intelligent Tracking Prevention" feature will block data collection through social media buttons and widgets.