Jake Paul is a Disney star, as well as an influencer, with 8.5 million followers across YouTube, Instagram and the like. Paul is now persona non grata in his West Hollywood neighborhood because of his preferred method of entertaining his social-media audience. Think destructive.

Social media was a central pillar of Trump's long-shot, outsider campaign for the presidency, allowing him to succeed where conventional wisdom said he would fail. And he's not about to stop now.

There are good reasons Donald Trump is posting a video of himself beating up a CNN avatar. First, because it pleases his base, or at least part of it. Mostly, because it shifts attention from serious issues - like the Russia probes or the Senate's healthcare bill.

The increase in cosmetic surgery can be tied, in part, to social media. But it becomes most insidious when it targets children.

Social media's real killer app is spreading propaganda, disinformation and fake news, according to a new study from the University of Oxford's Computational Propaganda Research Project.

McDonald's announced it is looking to hire 250,000 people across the United States this summer, with an advertising campaign rivaling any mass-market consumer brand. Where is the Golden Arches looking to find all these new (typically millennial) employees? Snapchat, of course.

Most of the country's top CEOs aren't active on social media - they don't even have social-media accounts (dormant or otherwise). That's according to a new survey of Fortune 500 CEOs conducted by CEO.com and Domo. Just 40% of those studied were active on at least one of the big social media platforms in 2016, including Facebook, Twitter, Instagram, YouTube, LinkedIn and Google+.

Fohr Card this week announced a rating system that lets brands see how authentic the following of each of its 15,000 influencers actually is on Instagram.

The more digital our social lives have become, the more many of us seem to crave the tangible, the experiential, the takeaway that doesn't vanish with the swipe of a finger.

Gerber relied on influencers recruited by Linqia to launch its Lil' Beanies treats for toddlers. A recent Linqia survey found that 86% of marketers use influencers as part of their content strategy.