Twitch launched a livestream shopping event with products chosen by Amazon's Brand Partnership Studio, influencers, and sponsored brands.

Mastodon's thousands of servers may present brands with too many niche options to choose from. Reaching a general audience could be hard.

The in-app ecommerce feature launched in U.S. after a UK rollout that was littered with issues, including a serious lack of consumer interest.

Which category of influencer has the most power over purchasers? Beauty followed by health and wellness, food, fashion, home, and travel.

Meta has invited all creators across the globe to use professional mode, a feature the nervous tech giant introduced last December.

AI, urgency, commerce, community: What To Expect On Social In 2023

It's often difficult for marketers to identify current viral trends in time to build a campaign around them.

Among the changes: a new ad format that sidesteps the original 30-second advertising on Instagram Reels by introducing short ads on Facebook Reels.