Fohr Card this week announced a rating system that lets brands see how authentic the following of each of its 15,000 influencers actually is on Instagram.
The more digital our social lives have become, the more many of us seem to crave the tangible, the experiential, the takeaway that doesn't vanish with the swipe of a finger.
Gerber relied on influencers recruited by Linqia to launch its Lil' Beanies treats for toddlers. A recent Linqia survey found that 86% of marketers use influencers as part of their content strategy.
Sysomos' new integrated platform also incorporates artificial intelligence to "uncover correlations, anomalies and associations" -- and that's the aspect I'm going to focus on.
Linden Lab, which created the created the virtual world Second Life in 2003, is in "invite-only, creator-preview" mode for Sansar, a new VR-based platform that has been described as a "WordPress for social VR."
Eighty-three percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself, and 71% say they will not come back after one bad incident.
Highlights from the "Talk To The Brand: AI, Bots And Conversational Marketing" panel at MediaPost's OMMA SXSW event.
Disconnectedness -- along with other perils of the social media age such as cyberbullying, sexting and overindulgence -- has become a major area of discussion.
Media theorist, author and filmmaker Douglas Rushkoff showed his Frontline documentary "Generation Like" this week and then fielded some thought-provoking questions.
Gift cards were the biggest drivers of conversation on Twitter among consumers discussing giving and receiving presents this holiday season and nobody generates more likes and retweets than Best Buy.