The popular Facebook unit is positioning the feature as a way for users to further personalize their accounts, but it could spell trouble for marketers and their branded content partners.

By all appearances, Facebook is trying to clean up its act, and take a hard line against various platform abuses. A day after suspending some 200 suspicious apps, the company is showing off sizable moderation figures.

Unlike dating features and Facebook "subscriptions," avatars should fit nicely into Facebook's core offers. However, the test images look a lot like Snap avatars.

After more than a month of terrible press for Facebook, this year's F8 was supposed to be a modest affair. While light on controversy, the first day of the company's developer conference was anything but low-key.

Over the past year, 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns. However, 43% of marketers are using Instagram's Swipe Up features for campaigns, per a new study.

Following Mark Zuckerberg's rope-a-dope testimony on Capitol Hill last week, Facebook is (sort of) clarifying how it handles off-site user data. Here's another fun fact: Facebook tracks the data of consumers who don't belong to its massive community.

Desperate to clean up its act, Facebook is offering big bounties to anyone who can spot data abusers, like Cambridge Analytics and its partner in crime, psychology professor Aleksandr Kogan.

It's now been over two weeks since the Cambridge Analytica bomb blew up in Facebook's lap, and, while the dust has barely settled, one thing is clear: This scandal isn't blowing over. On the contrary, analysts are now adjusting their revenue projections downward in light of the massive controversy.

The FTC is investigating the social network -- and it's come under fire in several countries. But for now, it's unclear if the scrutiny will translate into a significant decline in usership, engagement or ad dollars.

Via video stream, virtual reality or a plain old post, Facebook's cofounder and CEO has always been visible in times of turmoil. Suddenly, in the midst of a company crisis, he's MIA.