While Facebook and Google battle each other for the affection, or at least grudging loyalty, of media companies and publishers, small but plucky contender Snapchat is steadily building its own relationships with content creators. It just revealed a new scripted content partnership with NBCUniversal, and is also ramping up its content deals with Hearst.
More details are emerging of Russian efforts to disseminate propaganda and influence U.S. public opinion via advertising and content distributed over social media, much of it targeted to specific groups. A new study suggests that one of those target audiences included current and former U.S. military personnel.
Our enemies can only benefit when ordinary Americans start to question the fundamental integrity of their political process, as well as the motives and trustworthiness of their fellow citizens.
Is it realistic to expect that openly insulting the stature and ambitions of a totalitarian monster on Twitter will somehow prompt him to move in the direction of compromise and reconciliation?
A study of 45 brands found that messages delivered via owned social media were less likely to increase purchase intent than messages delivered via earned social media. Owned social media was effective in raising brand awareness and customer satisfaction.
From a marketing perspective, Felix Kjellberg's (PewDiePie) latest offense serves to highlight, yet again, the perils of working with social-media influencers. They can go off the rails at any moment.
Launched in June, Verrit is billed as a "social network for the 65.8 million," referring to the number of voters who cast their ballots for Clinton in 2016. Its mission is to provide a "sanctuary in a chaotic media environment," presumably free from the vitriol that attends political discourse in other online platforms.
Social media has become one of the main means for disaster victims to ask for help and get news, updates and official instructions. It lets friends and family know they are OK. Conversely, the hurricane triggered its own virtual storm of fake news and hoaxes -- some of them genuinely dangerous.
Religion remains a powerful force in American life and is capable of uniting people from different communities. A religious revival now, in reaction to the dangerous outburst of overtly racist and anti-Semitic ideology, would have numerous precedents in the previous Great Awakenings - a series of Christian mass revivals that swept America from 1730 to 1980.
After a white supremacist rally in Charlottesville turned violent last weekend, social-media users have been going through images of the event with a fine-tuned comb, "outing" participants to the Internet at large.