Social media's real killer app is spreading propaganda, disinformation and fake news, according to a new study from the University of Oxford's Computational Propaganda Research Project.

McDonald's announced it is looking to hire 250,000 people across the United States this summer, with an advertising campaign rivaling any mass-market consumer brand. Where is the Golden Arches looking to find all these new (typically millennial) employees? Snapchat, of course.

Most of the country's top CEOs aren't active on social media - they don't even have social-media accounts (dormant or otherwise). That's according to a new survey of Fortune 500 CEOs conducted by CEO.com and Domo. Just 40% of those studied were active on at least one of the big social media platforms in 2016, including Facebook, Twitter, Instagram, YouTube, LinkedIn and Google+.

Fohr Card this week announced a rating system that lets brands see how authentic the following of each of its 15,000 influencers actually is on Instagram.

The more digital our social lives have become, the more many of us seem to crave the tangible, the experiential, the takeaway that doesn't vanish with the swipe of a finger.

Gerber relied on influencers recruited by Linqia to launch its Lil' Beanies treats for toddlers. A recent Linqia survey found that 86% of marketers use influencers as part of their content strategy.

Sysomos' new integrated platform also incorporates artificial intelligence to "uncover correlations, anomalies and associations" -- and that's the aspect I'm going to focus on.

Linden Lab, which created the created the virtual world Second Life in 2003, is in "invite-only, creator-preview" mode for Sansar, a new VR-based platform that has been described as a "WordPress for social VR."

Eighty-three percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself, and 71% say they will not come back after one bad incident.

Highlights from the "Talk To The Brand: AI, Bots And Conversational Marketing" panel at MediaPost's OMMA SXSW event.