The name X may result in legal complications, as companies like Meta and Microsoft already have intellectual property rights to the same letter.
TikTok isn't just an app that pushed short-form video into the mainstream. It also has lofty ambitions to scoot into a variety of industries.
Brands spanning CPG, lifestyle, media and retail are readying themselves on Threads and building their reach organically.
Advertisers would no doubt welcome a viable, scalable messaging app alternative, as upheaval at Twitter continues.
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