• End Of Twitter's Firehose Is Just Beginning For Innovation
    Twitter recently announced that it is ending third-party agreements for the resale of its Firehose data: the full, unfiltered stream of tweets available from the service. Many people have expressed concern that this move will directly affect third-party data resellers, and that the Firehose consolidation will be bad for Twitter in the long run. The announcement has also spawned a deluge of doomsday headlines about the death of innovation. #Pfft.
  • Marketing Technology Should Help You Win, Not Defeat You
    There is an undeniable tide forcing the rapid progression of digital marketing into the world of advanced, science-based processes. It's not enough to have a hunch that your marketing activities are working. In the new digital landscape, you have to know not only whether or not you are moving the needle --but also how you made it move. This is a strange foreign land for many of the right-brained marketers of the world.
  • Social Media's Route To Retail Revolution: Personalize The Shopping Experience
    Last week, an Amazon.com patent application surfaced, offering the world a glimpse into the future of in-store shopping. The filing described an intelligent, connected storefront in which shoppers are identified through facial recognition and other sensors when they walk in. The store monitors items taken from shelves, as well as prices. Bills are automatically paid upon exit through on-file payment instruments. The system would presumably be smart enough to tell that you decided to put that chocolate milk back and opt instead for water. The funny thing about this futuristic picture of brick-and-mortar, where data are gathered and applied throughout ...
  • Three Major Ways Pinterest's $11 Billion Valuation Might Change Your Social Media Strategy
    What was once a place to collect or "pin" wedding inspirations, get-fit tips and home entertaining ideas to niche "boards" has become the next big way to target female consumers. The social networking site Pinterest recently raised $367 million, making it one of the most valued startups in the world. With a valuation of $11 billion, it's safe to say this is not your mother's scrapbook. Pinterest is said to be using the recent investment to expand its reach internationally (40% of its base is outside of the U.S.), and develop its advertising offerings. So how will all this affect ...