• Winning Followers And Influencing People
    With 125,000 people following his Instagram portfolio, Zack Roif is an "influencer" shooting for brands such as Airbnb, G.H. Mumm and LG.
  • Taking Stock Of All Things Social
    No. 1 among the buzzwords in the social media marketing space that should be throttled and buried, according to "Social Media Marketing Trends 2016" report? Social media marketing.
  • Siri, Viv And The Branding Potential For AI Assistants
    Apple's revelations Monday about the upgrades to its "intelligent personal assistant" -- aka Siri -- were met with generally good vibes, but there may be something even more exciting coming from the world of machine intelligence, dubbed Viv.
  • Oberto Beef Jerky's Social Media, And Sales, Take Flight
    Oberto Brands is celebrating National Beef Jerky Day with a YouTube spot that features a drone delivering bags of its "all natural" product to a lineup of its star athlete endorsers.
  • Defining Social Tribes As They Define Themselves
    When the BBC's "Stargazing Live" wanted to put together a user-generated video of influential space enthusiasts to wish good luck to astronaut Tim Peake, it used a platform called Affinio to quickly identify 800 prospects.