For Tommy John underwear, punter Steve Weatherford challenged fans to post videos and photos of themselves destroying an old pair of their BVDs -- or whatever -- to #TrashOneCashOne on Instagram or Twitter.

"Key Elements for Building a Content Strategy" identifies five archetypes for marketers to choose from to best solve its problem at hand. Social media can play a key role in any of them.

Boston public radio station WBUR compressed its spring fundraiser into a "Marathon," using Facebook Live, Twitter and Snapchat to help its listeners come together as a community to reach its ambitious goal of raising $1 million in 26.2-hours.

Vroom, an app specifically for parent of kids from birth through age 5, has been downloaded more than 50,000 times in nearly 140 countries since it went live 18 months ago. The preponderance of reviews give it the maximum five stars.