• The 10 People You Meet At Trade Shows
    In my last column, "If Social Networks Were Real People," I introduced you to Facebook Felicia, Twitter Tommy, LinkedIn Larry, Pinterest Penny, Instagram Izzy, Snapchat Sam, and Google+ Gertrude. By creating personas for the top social networks, we unveiled key marketing opportunities with each platform. Today, let's continue the persona development theme and wrap it around the types of people you meet at industry conferences. Just making sure you'll be equipped to survive and thrive at your next show.
  • The Ad-Blocking War Will Leave Us Stronger
    Tech innovation is a blood sport, and the fight for digital ad quality and deliverability has taken center stage in the minds of many advertisers, publishers and ad-tech providers this week. With the arrival of support for ad-blocking software in the popular Safari mobile browser, the debate about the ethics of ad blocking has grown louder. Ad blockers are not new in advertising and the sky is not falling - though it seems things really could be changing. The real question in the back of everyone's minds is, "Whose proverbial stock is on the rise in the wake of iOS ...
  • If Social Networks Were Real People
    In marketing we often use personas to help frame our strategy and tactics. We create human profiles and ascribe real attributes, sometimes even real names, to them as a way to understand our target audiences and what make them tick. For many marketers, it can be a challenge keeping up with the various social networks, much less the people we're trying to reach through them. So I thought it might be fun to create personas for each of the major social media properties. Keep in mind these personas are meant to represent the companies themselves, not their founders, employees, or ...