• Video Ad Options Still Strong On Social Networks
    At least through 2022, video adverting opportunities will abound on Facebook, Instagram and other social networks, new research suggests.
  • m/SIX's Chanter Considers How Brands Respond To Facebook's News Feed Changes
    Brands will get better engagement if they have fans looking forward to the next piece of content. The more content you produce, the more engagement data you get back, which you can tailor to users' wants and needs.
  • FTC Influencer Guidelines Keep Business Thriving
    Data collected by the influencer-marketing platform also shows that nearly 90% of the sponsored posts in 2017 received up to 1,000 "likes" per post, which suggests a high level of influence involved in #ad posts.
  • Consumers Want Brands To Be Politically Woke
    When it comes to sensitive social and political issues, silence is not always golden. From civil rights to race relations to immigration, consumers increasingly expect brands to speak up.
  • Snapchat Ramps Up Content Deals
    While Facebook and Google battle each other for the affection, or at least grudging loyalty, of media companies and publishers, small but plucky contender Snapchat is steadily building its own relationships with content creators. It just revealed a new scripted content partnership with NBCUniversal, and is also ramping up its content deals with Hearst.