At least through 2022, video adverting opportunities will abound on Facebook, Instagram and other social networks, new research suggests.
Brands will get better engagement if they have fans looking forward to the next piece of content. The more content you produce, the more engagement data you get back, which you can tailor to users' wants and needs.
Data collected by the influencer-marketing platform also shows that nearly 90% of the sponsored posts in 2017 received up to 1,000 "likes" per post, which suggests a high level of influence involved in #ad posts.
When it comes to sensitive social and political issues, silence is not always golden. From civil rights to race relations to immigration, consumers increasingly expect brands to speak up.
While Facebook and Google battle each other for the affection, or at least grudging loyalty, of media companies and publishers, small but plucky contender Snapchat is steadily building its own relationships with content creators. It just revealed a new scripted content partnership with NBCUniversal, and is also ramping up its content deals with Hearst.