• C-Suiters Look To Social Media For Customer Engagement
    Chinese companies have been leading the charge, with some creating virtual "key opinion leaders" or influencers.
  • Social Media Companies' Protections Face Continued Attack
    Big Tech critics might cheer the prospect of repealing Section 230, but that law's protections also benefit new competitors.
  • Is Kylie Jenner The Next Katie Couric?
    More than a third of 16- to 24-year-olds (38%), 25- to 34-year-olds (38%), and 35- to 44-year-olds (34%), worldwide, turn to influencers for news.