For one, it would "create openings for other new and emerging platforms to gain greater traction in the NIL space," said SponsorUnited's Bob Lynch.

If Musk were to open-source the company's algorithm -- something no other major tech giant has ever done -- what would that mean for brands and marketers?

According to a recent "NYT" article, Zuckerberg now has his sights set on leading the generative-AI boom, using AI to develop more products faster.

A 2022 study found 58% of respondents followed at least one virtual influencer, and 35% of consumers said they had purchased a product promoted by one,

Meta is creating a new product group entirely focused on building "creative and expressive" generative AI tools to be used inside its products.