It's awards show season, and every year the advertising community hosts its own party on the biggest stage in the world: the Super Bowl. Brands break out the big budgets and the agency community pulls out all the stops. It's the pinnacle of advertising, and every year, it sets new trends in advertising. This year, the digital advertising community is getting involved as never before. Let's walk through a few predictions for the big day.
Usually what happens in Vegas stays in Vegas, but this time I'm kissing and telling. Here are four things I saw at the Consumer Electronics Show the week before last that will have a lasting impact on the social media space: