We all know there's gold in key words, whether it's in targeting new consumers or understanding existing ones.

For all the frivolity, banality, time-suck and political nonsense social media have brought into our lives, they also connect like-minded people in ways that greatly amplify notions of family and tribes going back many millennia.

Some of our online discussions are about to be as artificially intelligent as AI can take us -- which may be eerily far, indeed,

Since the day last summer that Facebook enabled celebrities such as The Rock and Serena Williams to deliver live feeds on their pages, Fitmark bags CEO Mark Samuel has been anxious to get going real-time himself.

Matt Huser, managing director of Austin-based nFusion, tells us who should be on Instagram and why, and names some brands that are doing it best.