Fohr Card this week announced a rating system that lets brands see how authentic the following of each of its 15,000 influencers actually is on Instagram.

The more digital our social lives have become, the more many of us seem to crave the tangible, the experiential, the takeaway that doesn't vanish with the swipe of a finger.

Gerber relied on influencers recruited by Linqia to launch its Lil' Beanies treats for toddlers. A recent Linqia survey found that 86% of marketers use influencers as part of their content strategy.

Sysomos' new integrated platform also incorporates artificial intelligence to "uncover correlations, anomalies and associations" -- and that's the aspect I'm going to focus on.