by Thom Forbes on Apr 27, 3:51 PM
Fohr Card this week announced a rating system that lets brands see how authentic the following of each of its 15,000 influencers actually is on Instagram.
by Thom Forbes on Apr 20, 3:37 PM
The more digital our social lives have become, the more many of us seem to crave the tangible, the experiential, the takeaway that doesn't vanish with the swipe of a finger.
by Thom Forbes on Apr 13, 2:05 PM
Gerber relied on influencers recruited by Linqia to launch its Lil' Beanies treats for toddlers. A recent Linqia survey found that 86% of marketers use influencers as part of their content strategy.
by Thom Forbes on Apr 7, 12:01 PM
Sysomos' new integrated platform also incorporates artificial intelligence to "uncover correlations, anomalies and associations" -- and that's the aspect I'm going to focus on.
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