Facebook CEO Mark Zuckerberg said this week that that social VR is poised to become "the most social platform." CEO of Toronto-based Shok Kreative Alan Smithson discusses the opportunities for marketers in the medium.

Carpe Momentum is the new rallying cry for real-time marketing -- and nowhere is this strategy more applicable than in social media. Social, by definition, is predicated on interaction and shared experience. For brands, it can form the perfect union of stimulus and response at scale.