We asked Vivaldi consultant Jenifer Ekstein to elaborate on a few of the findings in "The Power of Social Currency," a 90-brand study of more 18,000 U.S. consumers.

The Spanish skateboard company NOMAD embraced opposing points of view from the get-go in its recent global campaign to #MakeSkateOlympic.

To better visualize how brands fare across four digital categories including social media, L2 recently asked data visualization artist Nicholas Felton to do his magic with more than two million data points for 1,800 consumer brands worldwide.

Younger Millennial women turn to Snapchat as the place where they can truly be themselves. And Millennial moms "are driving the conversation online," according to a MediaCafe survey of more than 3,000 women 18-34.