by Gavin O'Malley on Mar 28, 7:00 AM
The FTC is investigating the social network -- and it's come under fire in several countries. But for now, it's unclear if the scrutiny will translate into a significant decline in usership, engagement or ad dollars.
by Gavin O'Malley on Mar 21, 7:00 AM
Via video stream, virtual reality or a plain old post, Facebook's cofounder and CEO has always been visible in times of turmoil. Suddenly, in the midst of a company crisis, he's MIA.
by Gavin O'Malley on Mar 14, 7:00 AM
Focusing on more tangible metrics like engagement and traffic gives brands more insight into purchase intent and lower-funnel consumer activity. It brings them one step closer to closing the loop and proving ROI on social.
by Gavin O'Malley on Mar 7, 7:00 AM
Rather than bringing the world closer together, Facebook's motto should be: "Show us more. Tell us more. Let us inside your world, your heart and your head!" Objectively, such rabid intrusiveness should make a person's skin crawl. Which it did this past weekend.
To read more articles use the ARCHIVE function on this page.