Shorter ads tailor-made for a social media feed beat out longer ad units in effectiveness and efficiency, according to a study commissioned by Twitter.
Still, marketers in Sprout Social study identified challenges to this approach, like budget (45%) and lack of internal resources (36%).
First question: Does the owl look different? Yes. Owly has a little more spunk, and he has a legitimate role in the company: Chief Connection Officer. (Finally.)
FCC's recent request to Apple and Google to remove TikTok from their app stores has brought the topic to the forefront.
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