• More Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use
    Here we have an industry falling over itself to reach younger demographics -- an overemphasis that is itself ridiculous -- and yet, companies continue to spend billions of dollars on media that the youth of the world just aren't watching: namely, commercial TV. And all you need do to wonder if that's a wise allocation of media dollars is to get your nose out of your laptop and see what's going on in your own home.
  • CMOs Just Aren't That Social. Question Is, Why?
    There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but chief among those things I just don't get is their often-willful ignorance about how people are actually using media.
  • Hey, Marketers: #NeverForget NOT To Advertise About Tragedies
    Sorry, folks. It needs to be said yet again, even though the Social Media Insider last told you this less than a month ago. I repeat: do NOT try to market your way into discussion about a tragedy. Stop the trage-tweeting!
  • Who's Afraid Of The Big, Bad Algorithm? Twitter Users!
    Oh, no! The truth about Twitter's future plans seems to be slowly leaking out, and all signs - or several really important ones, anyway - are pointing toward a Twitter feed filtered, by ... an, an ... algorithm! Shiver the thought!