Sources from different social-media arenas give us their takes on what will shape the coming year.

Social media's impact seems to be on the verge of another dimension. Here's a look at a few of the major trends we saw emerging in 2016.

Social media research firm Fizziology reveals five brands demonstrating increased online engagement over their competitors -- and which should be ringing up sales big-time in 2017.

Here are the findings of some recent studies that assess the impact that the likes of Facebook, Snapchat, Instagram and Twitter are having on your consumers' daily lives.

When I got an email a couple of months ago that Lems was looking for brand ambassadors, my first thought was "if ever there were a brand that I could be a brand ambassador for, this is it."