Social components have been hardwired into Strava's functionality since its founding in 2009.
Social listening and social intelligence tools are useful across the entire lifecycle of a product, providing insights that should be shared with all company areas.
Transmedia marketing integrates storytelling and marketing content across multiple platforms, and social media has accelerated it at breakneck speed, says author Anne Zeiser in a Q&A.
DKT International uses the whole gamut of social media and traditional marketing levers to inform women and men about family planning and HIV/AIDS prevention through 22 programs in 19 countries.
The Hartford Tech @ Work survey of 1,000 people ages 18 to 70 finds 37% of both genders believe using social media actually improves productivity.