by Catharine P. Taylor on Jan 27, 12:33 PM
Based on the news of the past week, the big trend in social media is trying to kill it, namely by offing Facebook and Twitter. First, there was the specious assertion by some researchers from Princeton that you could compare the rise and fall of Facebook to an infectious disease, and therefore -- using Google searches of Facebook as indication of its health -- 80% of us will leave Facebook by 2017. Well, it makes for a good headline, especially if one assumes that people from Princeton know what they're talking about, which probably goes a long way toward explaining …
by Catharine P. Taylor on Jan 21, 2:31 AM
You may have seen the news: according to iStrategyLabs, there are three million fewer pimply-faced teens on Facebook now then there were in 2011 -- and from what I can tell, it's not because they all saw ads about ProActiv in their NewsFeeds and can no longer be classified as pimply-faced. It's that interest in Facebook is waning among some teens.
by Catharine P. Taylor on Jan 10, 1:45 PM
As is always the case, this first full week of re-entry following the holidays has been tough. And maybe this one was tougher than most. The minivan got so cold during the polar vortex that the side doors refused to open, which meant that for about a day and a half, my nine-year-old daughter had to vault over the front seat -- sometimes with her trombone or guitar for music class -- to get into the back. But the biggest long-term challenge that came to the fore this week -- thank you, CES! -- was whether I should start wearing …
by Bryan Boettger on Jan 7, 4:23 PM
If last year was anything, it was certainly the year when social media became a serious business venture. Whether you are an agency, brand or vendor, "social" most definitely became strategic and financial. As we all kick-start 2014, I thought I'd share some of the lessons I'm bringing with me: 30 of them, to be exact.
by Catharine P. Taylor on Jan 2, 3:19 PM
Having dispensed in late December with predictions for Facebook, Instagram, LinkedIn, Myspace (yes, Myspace!), and Pinterest in 2014, it's time to move on to the other five on my prediction hit list: Snapchat, Tumblr, Twitter, Vine and YouTube.
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