As an unrehabilitated news junkie, I've long been fascinated by how the fragmentation of media still allows the news of the day to somehow seep in. If a few years ago, for most of us, news resources primarily consisted of TV, newspapers, a quick surf of the major news sites, and the occasional radio broadcast, now the inputs come at us in a much more splintered fashion, and from a variety of sources, from Twitter to CNN.com, NewsRadio 88 to "The Daily Show." You would think that getting news in so many small slivers would make it less comprehensive, -- …
While all of you were having too much fun stealing your kids' Easter candy, I spent the Easter weekend lamenting the fact that I missed another Snapchat ad -- not for McDonald's, like last time -- but for Taco Bell. Obviously, this has led to an existential crisis. Will I go through the rest of my life as the Social Media Insider searching for Snapchat ads that pass me by before I can see them? What then? Will I become the Social Media Outsider?
Viacom announced last week that it will use a Mass Relevance-driven tool called Echograph to measure its properties' social media impact for advertisers. It's doing what all social media and TV partnerships are aimed at, using each others' footprint to create marketing bigger than either conduit could manage individually.
For all of the newness of what used to be called new media -- from Vine videos to hashtags -- this week proved that marketers have held on to one time-honored tradition no matter how digital they've gotten: not knowing when to stop. Case in point: this week's Samsung selfie, shot by Red Sox designated hitter and occasional first basemen David Ortiz, who turned a picture of himself with President Obama into a commercial enterprise.
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