A WARC review found that nearly every campaign entered into the international competition included a social element, while 71% of the winners were heavily invested in social.
Like Facebook Groups, Community Actions is also designed as a platform for likeminded folks to mull over their causes and hash out differences, as well as create events and fundraisers.
Sandra Bullock's star power and a weakness for apocalyptic thrillers contributed to more than 45 Netflix subscribers streaming the movie. So did some social media sorcery.
The Star Is Born actress racked up more than 253,000 mentions across social-media channels, per Talkwalker.
A privacy organization found some popular apps routinely send Facebook data the organization describes as "incredibly detailed" and "sometimes sensitive."