• Social-Media Influencers Prove Critical To Campaign Success
    A WARC review found that nearly every campaign entered into the international competition included a social element, while 71% of the winners were heavily invested in social.
  • Facebook's Petition Feature Comes Under Fire
    Like Facebook Groups, Community Actions is also designed as a platform for likeminded folks to mull over their causes and hash out differences, as well as create events and fundraisers.
  • Facebook Campaign Nets Big Returns For 'Bird Box'
    Sandra Bullock's star power and a weakness for apocalyptic thrillers contributed to more than 45 Netflix subscribers streaming the movie. So did some social media sorcery.
  • Lady Gaga Tops Social Media For Golden Globes
    The Star Is Born actress racked up more than 253,000 mentions across social-media channels, per Talkwalker.
  • Facebook Faces New Accusations Of Data, Privacy Breaches
    A privacy organization found some popular apps routinely send Facebook data the organization describes as "incredibly detailed" and "sometimes sensitive."