I'm reporting from the Social Media Insider Summit at the Resort at Squaw Creek in Lake Tahoe. Currently I'm looking at an unobstructed view of Squaw Valley, set against a clear, mostly cloud-free, sky. But maybe the view from last year's Tahoe summit -- smoky, courtesy of massive wildfires several hours away -- would have been more fitting, considering what I'm about to say about consumers and social media.
This past week was a hard one to stay off social media, and once again, the Social Media Insider certainly did not rise to the challenge of doing something else with her life. Reason one, of course, was the death of Robin Williams, which led to an online outpouring the likes of which we've never seen. Number two -- if a somewhat distant number two -- was the plethora of Ice Bucket Challenge videos, which have an almost inexplicable allure. Somehow, the sight of neighbors and public figures dousing themselves with ice water doesn't get old.
Boy, it's been a hard year for the Facebook "like" -- because, well, no one likes it anymore. First came the news that a simple "like" was useless -- to advertisers anyway -- because it has long ago stopped meaning that consumers who "like" advertiser pages will actually see the content that is then stuffed into their News Feed. And then, this week came this news: Facebook is now disallowing most incentivized "liking," of the "'Like'-our-page-if-you-want-to-enter-the-sweepstakes" variety.