by Jamie Tedford on Jun 18, 2:35 PM
When I was starting my career in marketing. I cut my teeth on the agency side, not in the world of marketing technology I live in now. To start a project, the creative directors I worked with were fond of "mood-boarding," which meant assembling a set of images and pieces of text that felt appropriately thematic for the brand we were working on. Mood-boarding was about evoking a unique style. When you had little to work with, mood boards were the best way to start planning. Later, when Pinterest came along, I saw something I recognized. Pinterest was a space …
by Jamie Tedford on Jun 3, 12:13 PM
The social media landscape is shifting -- and, by shifting, I mean moving. Assuming you're one of the 2 billion-or-so people eMarketer is now estimating will visit Facebook, Twitter, Pinterest, Instagram or another social media site this year, you've likely seen something that didn't exist just a few years ago: videos, animated GIFs, cinemagraphs and even ads that "play" only while you're scrolling. Motion has arrived in the social feeds, almost universally.