• Twitter May Not Be Best Channel To Confront North Korea
    Is it realistic to expect that openly insulting the stature and ambitions of a totalitarian monster on Twitter will somehow prompt him to move in the direction of compromise and reconciliation?
  • Consumers Trust Each Other - Brands, Not So Much
    A study of 45 brands found that messages delivered via owned social media were less likely to increase purchase intent than messages delivered via earned social media. Owned social media was effective in raising brand awareness and customer satisfaction.
  • PewDiePie Doubles Down On Racist Moves
    From a marketing perspective, Felix Kjellberg's (PewDiePie) latest offense serves to highlight, yet again, the perils of working with social-media influencers. They can go off the rails at any moment.
  • New Social Net For Clinton Supporters Is Hacked
    Launched in June, Verrit is billed as a "social network for the 65.8 million," referring to the number of voters who cast their ballots for Clinton in 2016. Its mission is to provide a "sanctuary in a chaotic media environment," presumably free from the vitriol that attends political discourse in other online platforms.