Dose is taking what it has learned about predictive, data-driven tech to marketers so that they, too, can quickly give social content its best shot at going viral.

The retail shop is the hub of the brand experience for Gen Z. But how that experience is shared across social channels becomes vital to propagating a brand's success.

It is ironically fitting that just before the Waterford ball dropped in Times Square to usher in 2016, NBC broadcast a Vine parodying "Bye, Felicia," one of the more pervasive Internet memes of the day.

Will Facebook Live and influencer marketing work with the 1%? Rowan Kelshaw, managing director of The Luxury Network LA, says yes.