• by Larissa Faw , May 20, 2021

Milk Agency, the creative shop under Milk Studios, is launching an incubator program to provide pro bono creative, technology and advisory services to early-stage female, non-binary, and BIPOC-led startups.

Developed by Milk Agency’s newly appointed executive creative director Dan Scott-Croxford, the officially titled “Milk Agency Incubator” is designed to give emerging companies a “competitive edge” in the marketplace through strategic, brand identity, partnerships, and creative work assistance.

The firm aims to support two startups annually with preference given to U.S.-based companies. Leaders will select potential applicants based on several factors, including whether the business taps into a creative artform or craft as well as finds new ways for people to experience a culture.

Once selected, Milk Agency will “embark on a sprint with each successful start-up,” he says. “They walk us through the business and where they are in the process. We get to understand their vision and needs. Any service that we have on-staff is available for them.  Based on the work needed we then set aggressive targets. We work closely with the founders in a flat structure as hybrid consultant / agency.”

The program’s first recipient is Brooklyn-based Roots Studio, founded by Rebecca Hui.