American Standard is out with a new campaign that salutes the consumers who have used their products and trusted the brand for 150 years.  

The campaign is titled “Some Things Never Change.”  The tagline is “Life. Love. Home.”  

Click here and here to sample some of the new work, which was created by American Standard ad agency Hanson Dodge.  

It’s the latest phase in the brand’s 150th anniversary celebration.   

“This anniversary would not be possible without the homeowners, pros and customers who, since 1875, have inspired us to evolve and innovate the space that we call home,” stated Bridget Battistone, vice president-brand marketing at American Standard Americas.

The effort includes TV/video, digital display, social and audio and debuts in August. It will run through the end of the year.

Earlier this year, American Standard launched its “150th Down Payment Contest.”  Ten people earned $15,000 each to help with the payment of a new home, by sharing their story of how having a warm, inspiring and inviting home of their own would change their lives and the lives of their loved ones.   

Response to the promotion surpassed expectations--the number of submissions were double the initial goal.