• by Fern Siegel , 3 hours ago

Back to school is a busy shopping season. To call attention to its wares, Famous Footwear asked its creative agency The Mayor to produce a new campaign.

"I Back To School So Hard" is a humorous attempt to capture real-life feelings of mothers as they outfit their kids for fall.

The focus is on how parents shop. The brand partnered with comedy duo #IMomSoHard to capture the Famous Footwear saves shoppers money and makes the usually chaotic experience easier.

The "I Back To School So Hard" spot is here. The ad is currently running on across CTV, OLV, social and radio.

With over 500,000 followers, #IMomSoHard creates content that connects with a target millennial mom audience.

This is Mayor's third back-to-school campaign for Famous Footwear. It won the business in 2024. Havas is handling media.