- Amid Joyful New Marketing, Target's Profits Plunge
Marketing Daily, Sarah Mahoney - Wednesday, May 18, 2022
Company is rolling out marketing effort starring social media phenom Tabitha Brow ...
- Social Star Tabitha Brown Inspires New Target Collections
Digital News Daily, Colin Kirkland - Tuesday, May 17, 2022
"Celebrated for her daily doses of encouragement, Tabitha Brown is teaming ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Inside Performance, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- Uncovering The Nap Dress
Around the Net In Brand Marketing, Phyllis Fine - Thursday, May 12, 2022
"In 2020, most clothing companies flatlined, but Hill House took off li ...
- Spanx Promises Freedom From See-Through Anxiety
Marketing Daily, Todd Wasserman - Wednesday, May 11, 2022
Model Ashley Graham cavorts for Spanx, asking (in a voiceover) "What ...
- Forever 21 CEO: 'L.A. Is Our Perfect Brand Canvas'
Marketing Daily, Sarah Mahoney - Thursday, May 12, 2022
Forever 21's first-ever brand campaign doesn't focus on one style or loo ...
- Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
Inside Performance, Laurie Sullivan - Tuesday, May 10, 2022
Smarter search optimization and tactics can sell items in stock, according ...
- Crocs, General Mills, Foot Locker Partner
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 8, 2022
Crocs, General Mills and Foot Locker have joined together to offer clogs inspir ...
- Shein Appeals To Budget-Conscious Gen Z
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 4, 2022
An online budget clothing company has quickly become the darling of G ...
- Pete Davidson Models 'Cool Shirt" For H&M
Marketing Daily, Todd Wasserman - Tuesday, May 3, 2022
A sidewalk encounter has Davidson strutting around in what everybody -- ev ...
- Skechers, Brooks, On, Hoka: Driving America's Walk/Run Habit
Marketing Daily, Sarah Mahoney - Wednesday, April 27, 2022
While brands like Skechers and Brooks track impressive financials, consumers are passi ...
- DressBarn Faces Class-Action Complaint Over Pricing
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 25, 2022
A California consumer is the lead plaintiff in a class-action complaint fil ...
- Fjallraven Plants Trees Both Real And Virtual With New NFT Launch
Digital News Daily, Colin Kirkland - Thursday, April 21, 2022
After purchasing an NFTree, owners are able to collect, view, and intera ...
- Hello, Boys: Lululemon Looks To Double Men's Business
Marketing Daily, Sarah Mahoney - Wednesday, April 20, 2022
Targeting men, chain will increase items in tennis, golf and hiking. ...
- Amazon Paid Clicks Identify These Real-World Trends
Inside Performance, Laurie Sullivan - Wednesday, April 20, 2022
Helium 10 identified consumer spending habits by analyzing paid clicks on specif ...
- Vans Sues Over 'Old Skool' Takeoff
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 18, 2022
VF Corp. is suing Brooklyn-based MSCHF and its collaborator Tyga over Wa ...
- Rent the Runway Banks On Wedding-Palooza
D2C FYI, Sarah Mahoney - Monday, April 18, 2022
To encourage new customers, it's launching a "Something Borrowed" Wedding Styling Servic ...
- For Comfy-Cool Man Parts, Hanes Brings Back Hans
Marketing Daily, Sarah Mahoney - Saturday, April 16, 2022
The Fabio-esque actor extols virtues of Hanes' new X-Temp Total Support Pouc ...
- Rakuten Prepares For Big Give Week To Reward Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Rakuten Big Give Week played host last year to hundreds of bran ...
- Billie Eilish Partners With Nike Again
Marketing Daily, Todd Wasserman - Tuesday, April 12, 2022
The ad, for Nike's Air Force 1 Billie, Air Force 1 ma ...
- Gymshark Promotes Punchy Campaign With Boxer Ryan Garcia
MAD, Fern Siegel - Thursday, April 7, 2022
The creative has a simple message: own the journey not the destinatio ...
- Walmart Temporarily Banned From Selling Vans Lookalikes
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 6, 2022
Walmart has been at least temporarily prohibited from selling its private lab ...
- Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, April 7, 2022
The assignment is intended to "reimagine and expand its full-funnel digital footprint ...
- Former Victoria's Secret Angels Tapped For Skims Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 5, 2022
Kim Kardashian is hiring former “Angels” from Victoria’s Secret for an ...
- eBay: Why Recommerce Is Becoming A Thing
Inside Performance, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Farfetch Takes Stake In Neiman Marcus, Shifts Luxury Landscape
Marketing Daily, Sarah Mahoney - Tuesday, April 5, 2022
Farfetch, the platform dominating global online luxury sales, calls the deal pa ...
- J.Jill Balance Sheet On The Upswing
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 30, 2022
For a second quarter, women’s apparel and accessories retailer J.Jill Inc. went from n ...
- Asics: On Leaving Your 'Happy Place'
Marketing Daily, Todd Wasserman - Wednesday, March 30, 2022
In this ad, Asics attempts to measure the damage that avoiding exerci ...
- NPD: Lululemon's Shoe Line May Be Game-Changer
Marketing Daily, Sarah Mahoney - Wednesday, March 30, 2022
The launch of Lululemon's first shoe may well intensify sales gains, cementi ...
- The RealReal Targets Lofty $5B Goal
D2C FYI, Sarah Mahoney - Monday, March 28, 2022
With its fast growth rate -- and the rapid increase in t ...