- Dissecting Online's Holiday: Mobile, Search Ruled
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
Lower price promotions fueled a run on big-ticket items, as consumers scor ...
- Nike, Jordan Launch Newfangled Creative
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2025
New spots continue Nike's latest winning-ugly ethos and an animated history ...
- 2024's Biggest Hits: Inclusion, Representation -- And How To Avoid A PR Train Wreck
Marketing Daily, Sarah Mahoney - Tuesday, December 31, 2024
The most-read stories in retail, beauty and apparel show how hungry reade ...
- Walmart Birkin Bag Goes Viral, Sells Out
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 30, 2024
TikTokkers have posted hundreds of unboxing videos under the hashtag #walmartbirkin. ...
- 4 Unusual 'Squid Game' Brand Collaborations
Marketing Daily, Danielle Oster - Thursday, December 26, 2024
The Netflix series with a high body count inspired partnerships from blood-spatter ...
- Nike: Turnaround Will Require Short-Term Pain
Marketing Daily, Sarah Mahoney - Saturday, December 21, 2024
With sales and profits still in decline, the new CEO says t ...
- Vera Wang Sold To Retail Conglomerate
Marketing Daily, Sarah Mahoney - Monday, December 16, 2024
WHP, owner of such brands as Toys R Us, Bonobos and Expres ...
- 'Speed' Demon: Fox 1 Shoe Designed For Sacramento Kings' Guard
MAD, Fern Siegel - Thursday, December 12, 2024
The first signature shoe for De'Aaron has in-house creative by Curry Brand/Und ...
- Famous Footwear Gets Musical For Holiday Work
Out to Launch, Fern Siegel - Thursday, December 12, 2024
Fashion and off-key kids highlight The Mayor's creative. ...
- Adam&EveDDB To Launch Global Campaign For Puma
MAD, Fern Siegel - Monday, December 9, 2024
The account will be led by agency teams in London and Ber ...
- Apparel Shifts: Lululemon Amps Up, J. Crew Taps New CMO
Marketing Daily, Sarah Mahoney - Monday, December 9, 2024
Specialty clothing marketers are making major moves to win more consumers' discretiona ...
- WSS Selects Industry As Creative Agency, Strengthens Connection To Latino Community
MAD, Fern Siegel - Friday, November 29, 2024
The brand consultancy is charged with rebranding and strategic repositioning. ...
- Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%
MediaDailyNews, Laurie Sullivan - Wednesday, November 27, 2024
As many consumers turn to GAI technology for their holiday shopping, Cyberwe ...
- Crocs Taps Former Yeezy Designer For Key Role
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2024
Prolific designer Steven Smith, fired from Yeezy in August, has held k ...
- Johnnie Walker Taps Priyanka Chopra Jonas For Apres Skiwear Collab
Marketing Daily, Teresa Buyikian - Thursday, November 14, 2024
As brand ambassador, Chopra Jonas appears in online videos promoting the collaborati ...
- Burberry CEO Reveals Turnaround Plan
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, November 14, 2024
The luxury brand unveiled an outerwear campaign, "It's Always Burberry Weather," a ...
- Uovo Shoes Debut In U.S., Gain 'Footing'
MAD, Fern Siegel - Wednesday, November 13, 2024
The new spot targets millennial men and combines functional fashion with emotion ...
- Athletic Shoe Company On Credits Zendaya, Federer With 32% Sales Gain
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2024
The athletic shoe company says high-impact campaigns boosted awareness to 20% ...
- Amazon Haul Takes On Temu, Shein
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 13, 2024
The new shopping service, in beta, offers 300 million products for $ ...
- Ralph Lauren Bucks Luxury Decline
Marketing Daily, Sarah Mahoney - Friday, November 8, 2024
Better-than-expected sales rose 6%, and the apparel brand is anticipating a mu ...
- Steve Madden Will Move Out Of China, But Not To The U.S.
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, November 10, 2024
CEO Edward Rosenfeld said the company had been working for several yea ...
- Carter's Dials Up 'More Than Just Cute'
Marketing Daily, Sarah Mahoney - Friday, November 8, 2024
The infant and children's clothing brand is expanding the campaign, focusing ...
- Jeep, Merrell Partner Again For Hiking Boot
Marketing Daily, Tanya Gazdik - Wednesday, October 30, 2024
The brands hired two Instagram influencers to use both the electrified Je ...
- Unexpected CEO Shake-Up At The RealReal
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2024
Rati Sahi Levesque takes the helm as the struggling company's fortunes a ...
- Columbia Sportswear Hires New Marketing Head And Adam&EveDDB
Marketing Daily, Sarah Mahoney - Sunday, October 27, 2024
The 86-year-old company hopes a retooled brand can boost sagging U.S. sa ...
- Martinizing Cleaners Celebrates 75th Anniversary With Thrifting Guide
Retail Insider, Sarah Mahoney - Wednesday, October 23, 2024
With 350 locations in the U.S., the drycleaning brand wants to sh ...
- Like It Or Not, Victoria's Angels Are Back
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, October 16, 2024
This year's fashion show felt more empowering to women rather than demeanin ...
- So Fetch! Bark, Crocs Rolls Out Clogs For Pooches
Marketing Daily, Sarah Mahoney - Friday, October 11, 2024
Bark says the launch is the first in a broader move ...
- Nike, Lululemon Lose A Step With Teens, While New Balance, E.L.F. Keep Gaining
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spendi ...
- Coors Banquet, Wrangler Partner to Make Beer Wash Jeans
Marketing Daily, Teresa Buyikian - Wednesday, October 9, 2024
Jeans made of "the first and only Wrangler denim washed in Coor ...