- Rent The Runway, Perrier Team Up For Ooh-La-La Summer
Marketing Daily, Sarah Mahoney - Thursday, June 4, 2026
The collaboration debuts as both brands navigate big changes, including surging revenue ...
- Patagonia Goes After Drag Queen For Trademark Infringement
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 4, 2026
"Notably, Pattie Gonia backpacked 100 miles down the California coast in dra ...
- Coors Banquet Partners With Wrangler, Country Star Chase Rice
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 3, 2026
The brands are introducing "Beer Chords," Wrangler jeans that use Coors Banquet-infus ...
- Gerber Names New Baby Ambassador
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 2, 2026
Cameron Chung from Minnesota joins a tradition that dates back to 192 ...
- Gap's Denim Surge, AEO's Stumble Tell The Same Story
Marketing Daily, Sarah Mahoney - Monday, June 1, 2026
Between pinched wallets and Middle East fallout, apparel is getting more complica ...
- American Eagle Outfitters Invests More In Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 1, 2026
American Eagle Outfitters spent more money running its corporate operations and marketi ...
- NHL Celebrates Playoffs With Custom Sneakers Contest
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2026
Content creator Dominic Ciambrone, who has more than a million followers, design ...
- Lululemon Forms Uneasy Truce With Cranky Founder
Marketing Daily, Sarah Mahoney - Wednesday, May 27, 2026
The deal buys 18 months of quiet from perma-grouch Chip Wilson, ...
- Victoria's Secret Wants Its Sexy Back
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2026
The new ticker symbol says everything about the company's latest brand pi ...
- McDonald's Teams Up With NBA's Devin Booker For Nike Collab
Marketing Daily, Teresa Buyikian - Thursday, May 21, 2026
Limited-edition sneaker features the color turquoise, representing the Sedona, Arizona McDonald's, t ...
- Calvin Klein CMO Rises At PVH
Marketing Daily, Sarah Mahoney - Wednesday, May 20, 2026
Jonathan Bottomley, currently Calvin Klein's global CMO, is expanding his role ...
- ASICS Targets A New Competitor: The Beauty Biz
Marketing Daily, Sarah Mahoney - Friday, May 15, 2026
The mind-body-spirit shoe brand claims 15 minutes of movement gives more gl ...
- Google Topples Apple As BrandZ's Most Valuable Brand
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2026
Skyrocketing AI shakes up the playing field, as a record four bran ...
- Under Armour's Real Problem? U.S. Consumers Have Moved On
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2026
A rough earnings report reveals a brand still searching for the identi ...
- Robert Irwin Outruns 100 Crocs For Columbia
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2026
The latest in the "Engineered for Whatever" campaign adds the Aussie zookeep ...
- Saucony, Wellness Pet Appoint New CMOs
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 12, 2026
Two executives landed new CMO positions today: Allyson Borozan at the Wellne ...
- Lulu Who? How Fabletics Data Propels $1B In Sales
Retail Insider, Sarah Mahoney - Wednesday, May 13, 2026
With membership intelligence as a competitive weapon, the company is pushing in ...
- Chalamet, With Bad Bunny And Messi, Take Adidas FIFA Storytelling To The Street
Marketing Daily, Sarah Mahoney - Monday, May 11, 2026
The irresistible five-minute film, which also features Jude Bellingham, Trinity Rodman, Zinedi ...
- Gap Taps Target, DreamWorks Vet For Old Navy Marketing Turnaround
Marketing Daily, Sarah Mahoney - Wednesday, May 6, 2026
Michael Francis, who has also worked for Walmart and JCPenney, joins ...
- GameStop's Reason For Takeover Bid? EBay's Marketing Sucks
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2026
The minnow-swallows-a-whale bid hinges on one claim: eBay's marketing is broken. B ...
- 'Smaller But Stronger' Claire's Tests Sensory-Driven Stores
Retail Insider, Sarah Mahoney - Wednesday, May 6, 2026
The fidgety, squishy and slimy concept plays into Gen Alpha's love f ...
- Primark Is Painting New York Primark Blue
Marketing Daily, Sarah Mahoney - Monday, May 4, 2026
As U.S. expansion continues, the fast-fashion retailer is crashing the Met Gala ...
- Adidas Offers FIFA World Cup Pet Collection
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 29, 2026
The collection marks the first time that Adidas is dropping pet clothi ...
- American Eagle: Less Like a Brand, More Like a Streaming Show
Retail Insider, Sarah Mahoney - Thursday, April 30, 2026
Sydney Sweeney, Ella Langley, Travis Kelce for AEO: CMO Craig Brommers isn ...
- Lululemon Names Nike Vet As New CEO
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2026
Heidi O'Neill faces declining sales in the U.S., and a hornet's ne ...
- Ecco, Asics Capitalize On Nike's Marathon Misstep
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 21, 2026
Nike continues to take heat over a marketing blunder that dissed Bost ...
- Rebuilding The Etsy Brand Around The Moments Of Your Life
Retail Insider, Sarah Mahoney - Wednesday, April 22, 2026
With the Festival Shop, the maker's market shows a strategy shift ...
- Gap Looks For Luxe With Victoria Beckham Collab
Marketing Daily, Sarah Mahoney - Monday, April 20, 2026
The partnership is the retailer's latest step toward regaining the fashion hi ...
- Allbirds Pivots To Artificial Intelligence
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 16, 2026
The sneaker company said "an unnamed investor had agreed to spend $ ...
- Levi's Revels In Super Bowl Win
Marketing Daily, Sarah Mahoney - Thursday, April 9, 2026
"Few brands can authentically play across so many facets of culture, sport ...