- Decathlon Is Ready To 'Play,' Relaunches Global Sports Brand
MAD, Fern Siegel - Thursday, March 14, 2024
The campaign runs across 70 markets globally, including the U.S., U.K, Franc ...
- CEO Shake-Ups At Under Armour, Allbirds
Marketing Daily, Sarah Mahoney - Thursday, March 14, 2024
After just over a year, UA's Stephanie Linnartz is out, and found ...
- Dick's Smashes Estimates, Keeps Gaining Share
Marketing Daily, Sarah Mahoney - Thursday, March 14, 2024
The retailer's quarterly results include substantial gains in profitability and a n ...
- Mediassociates Lands Big Account, Tall One Too
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
The Sandy Hook, CT-based media shop has been named the planning, buyi ...
- Jollibee Moves Beyond Fried Chicken With New Merch Collection
Marketing Daily, Teresa Buyikian - Tuesday, March 12, 2024
Among the #JollySwag streetwear apparel and accessories are a classic red hoodi ...
- Berry Pebbles Cereal Collabs Were NOT For The Kids
Marketing Daily, Erik Oster - Monday, March 11, 2024
Appealing to adults, the brand continued a partnership with Nike and Lebr ...
- With Sharper Marketing, Gap Finally Makes Progress With Old Navy
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
Gap Inc.'s new management credits better storytelling and smarter media buys ...
- ASICS Probes Gender Exercise Gap In New Women's Campaign
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
After market research uncovered some surprising reasons women exercise less, the compa ...
- Lilly Pulitzer Launches First-Ever Brand Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
The debut coincides with International Women's Day, celebrating the 65-year-old brand's sun ...
- At Weddings, Elvis Is In -- Hashtags, Ed Sheeran Are Out
Retail Insider, Sarah Mahoney - Wednesday, March 6, 2024
The Knot's latest research hints at how Gen Z is beginning ...
- Nike Showers Caitlin Clark With OOH Honors
Marketing Daily, Sarah Mahoney - Monday, March 4, 2024
As the Iowa point guard shattered the 54-year-old NCAA scoring record, billboar ...
- Coach Promotes Spring Collection, 'Courage' To Younger Generations
MAD, Fern Siegel - Thursday, February 29, 2024
The spot, by Marcel, is strictly visual, traversing both virtual and physic ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- Can A New CMO Revitalize Rent The Runway?
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
After laying off 10% of staff and slashing marketing budgets, the compa ...
- Wolverine Wants To Get 'Woman-Made' Into The Dictionary
Marketing Daily, Sarah Mahoney - Thursday, February 29, 2024
From the Brooklyn Bridge to LAX, the new campaign highlights the overlook ...
- Gap Aims To Get Back To Basics In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, February 28, 2024
The retailer hopes a return to musical roots can help reverse yea ...
- Converse Targets The 'Next' Generation Of Skaters
MAD, Fern Siegel - Monday, February 26, 2024
"Skateboarding is more than an activity; it's a mindset that defies t ...
- Columbia Sportswear Is Over The Moon -- For Real
Marketing Daily, Sarah Mahoney - Friday, February 23, 2024
The company's partnership with Intuitive Machines represents the next frontier for t ...
- Nike Swings And Misses With See-Through Baseball Pants
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 23, 2024
For the company's new MLB uniforms, transparency is a terrible idea. ...
- Maidenform M Campaign Celebrates Female Confidence
MAD, Fern Siegel - Thursday, February 22, 2024
The new shapewear collection, which includes 19 styles, targets a younger de ...
- Target Partners With Diane Von Furstenberg
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 21, 2024
Target has collaborated with a slew of designers over the past sever ...
- Burrell Wins Anta Sports, Promotes Kyrie Irving Line
Accounts on the Move, Fern Siegel - Tuesday, February 20, 2024
The agency will handle the new show/apparel rollout. ...
- 'Never Surrender' -- Aka, The Perfect Trump Shoes
Mad Blog, Barbara Lippert - Monday, February 19, 2024
They are golden and remarkably ugly, although someone had a sense ...
- How Adore Me Is Using In-Ride Ads To Boost Sales
D2C Insider, Sarah Mahoney - Monday, February 19, 2024
The underwear company, now owned by Victoria's Secret, says the new approa ...
- More Stores In Trouble: Express, Big Lots, Children's Place, The Body Shop
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2024
More chains are struggling for lifelines, liquidity and strategic investments. ...
- Shoe-In: FootJoy Uses Golf Duel To Highlight Game's Pleasures
MAD, Fern Siegel - Monday, February 12, 2024
The first work by the Opinionated agency speaks to those passionate abo ...
- Salomon's Super Bowl Ad Asks People To Move From Couch To Mountain
Marketing Daily, Sarah Mahoney - Friday, February 9, 2024
The niche sports apparel brand hopes to win a wider audience wi ...
- True Classic's 'Collab' With Food, Beverage & Makeup SB Advertisers
Mediapsssst, Richard Whitman - Sunday, February 11, 2024
True Classic makes Tee shirts so they don't collaborate with the lik ...
- Can Zac Posen Solve Gap's Fashion Problems?
Retail Insider, Sarah Mahoney - Wednesday, February 7, 2024
The company has hired the once-hot designer as chief creative officer ...
- Stitch Fix Pairs With Spotify For Image Refresh
D2C Insider, Sarah Mahoney - Monday, January 29, 2024
With new Style Tune Ups, the tech-driven fashion platform mixes music in ...