- Walmart Makes A Fashion Statement
Marketing Daily, Sarah Mahoney - Friday, September 13, 2024
With new looks and a roadshow, it's hoping to find a winni ...
- New York Fashion Week Surprises: Walmart, Saks, Coach, Porsche
Marketing Daily, Sarah Mahoney - Wednesday, September 11, 2024
For the 60 or so designers gracing the runways, the event ...
- Target Hopes To Melt Hearts With New Cuddle Collab
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
The retailer is betting on six winsome "fur-fluencers" for its latest limited-editi ...
- Retailers Mean To Please, But Many Are Not Mature Enough
Email Insider, Ray Schultz - Tuesday, September 10, 2024
The customer experience maturity level varies by sector, Incisiv and Talkdesk rep ...
- Old Navy CMO: How New Purpose Is Shaping Brand Evolution
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
Behnaz Ghahramani dishes on "nowstalgia," and the ways careful -- and deliberate ...
- Remember Barneys? Hourglass Cosmetics Pop-up Celebrates Late, Great Retailer
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2024
Just in time for New York Fashion Week, the nostalgic showcase sta ...
- With Sales A-Blazing, Abercrombie & Fitch Flexes Deeper Into NFL
Marketing Daily, Sarah Mahoney - Thursday, August 29, 2024
The extended partnership features linebackers TJ Watt and Fred Warner, running ba ...
- Cadillac Partners With Designer, Tiafoe For U.S. Open
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2024
Cadillac collaborated with Los Angeles designer Dominic Ciambrone and his company Surge ...
- Nordstrom Threads Its Way Out Of Department-Store Slump
Retail Insider, Sarah Mahoney - Wednesday, August 28, 2024
With early signs that its new strategy is working, the fashion retail ...
- Howie Mandel Is All In For Manmade Boxers
Out to Launch, Fern Siegel - Wednesday, August 21, 2024
Four are running on Meta. ...
- Neiman Marcus Debuts First Campaign Since Saks Merger Announcement
Marketing Daily, Sarah Mahoney - Monday, August 19, 2024
The fall splash focuses on Ayo Edebiri from "The Bear" in ...
- Happy Back-To-School: Sales Solid In July, But Will They Continue?
Email Insider, Ray Schultz - Friday, August 16, 2024
Apparel sales were strong as parents spent on new items for fa ...
- Digitas Creates Crocs Mad Lab To Up Fan Engagement
MAD, Fern Siegel - Thursday, August 15, 2024
Fans can produce personalized Bbitz, AI-generated charms based on the Jibbitz sh ...
- From LeBron To Simone: How Sports Brands Can Recalibrate To Women
Marketing Daily, Tess von Brachel - Thursday, August 15, 2024
"The playbook for brands to reach and engage with both participants a ...
- With CEO Shake-Up, Victoria's Secret Looks For A Comeback
Marketing Daily, Sarah Mahoney - Thursday, August 15, 2024
Can Hillary Super bring Rihanna's swagger to the stumbling retailer? ...
- Howie Mandel Latest Celeb To Slip Into Skechers
Marketing Daily, Sarah Mahoney - Wednesday, August 14, 2024
The shoe company says the "America's Got Talent" star gives its bra ...
- Feet First: Soles4Souls Opens 'Doors' For Needy Kids
MAD, Fern Siegel - Tuesday, August 13, 2024
Without decent footwear and clothes, students often skip school. ...
- Can 'Allbirds By Nature' Help Recapture The Brand's Former Glory?
Retail Insider, Sarah Mahoney - Wednesday, August 14, 2024
CMO Kelly Olmstead hopes the comeback campaign can re-energize former fans ...
- In Sputtering Luxury Climate, Olympics Boost Ralph Lauren
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2024
The company managed a slight gain in sales for the quarter whi ...
- With Struggling Sales, ThredUp Debuts New AI Shopping Tools
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2024
The pioneering resale platform says the new tech represents a giant st ...
- Not Just Cute: Carter's Babies Do More Than Smile For The Camera
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
In its first work from Mischief, the children's apparel brand heads ...
- Wendy's Launches Collab With Gen Z Brand Lonely Ghost
Marketing Daily, Teresa Buyikian - Wednesday, July 31, 2024
The sauce-themed collection contains a heavyweight sweatshirt with "Got the Sauce" emblazon ...
- Target Tries First Denim Take-Back Event
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2024
The retailer is offering 20% off new jeans to people participating ...
- Bella Hadid Distances Herself From Adidas Campaign
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 30, 2024
Hadid says in advance of the campaign release she had no knowled ...
- Primark Speeds Up Expansion In South, Midwest
Marketing Daily, Sarah Mahoney - Monday, July 29, 2024
The fast-growing Irish retailer plans to open stores in Michigan and Flori ...
- American Eagle, Gap Launch Denim-Drenched Campaigns
Marketing Daily, Sarah Mahoney - Friday, July 26, 2024
With stars like Coco Gauff and Trevor Lawrence, retailers look for ...
- Poor Little Rich Brands: Is Luxury In 'Crisis'?
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2024
Troubling declines at Burberry, Kering and even LVMH underscore persistent weaknesses worldw ...
- Dick's Heads To '28 Olympics, Unleashes New Ads For Paris
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2024
The sporting goods retailer is going for heart with a weepy "B ...
- Nike Shows Its Ugly Face In New Olympics Ads
Marketing Daily, Sarah Mahoney - Friday, July 19, 2024
Enough with compassion and altruism. The athletic giant's campaign for the Par ...
- Fila Celebrates 'Bellissimo,' Revamps Classic Apparel
MAD, Fern Siegel - Tuesday, July 16, 2024
Sid Lee produced the creative, positioning Fila as celebrating a zest f ...