- Gap Signs Emerging Boy Band In Its First 'Fashiontainment' Deal
Retail Insider, Sarah Mahoney - Wednesday, September 23, 2026
The retailer is partnering with JYT for live experiences, plenty of conte ...
- Converse Pulls Sneaker Ad After KKK Controversy
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 21, 2026
Converse has declined to answer questions seeking additional information, including which agen ...
- Au Revoir, Nike: Kylian Mbappe Signs With On
Marketing Daily, Sarah Mahoney - Friday, September 18, 2026
The footwear brand is diving into soccer - tapping Thierry Henry ...
- Burger King Hacks High Fashion With Nugget-Shaped Micro-Bag
Marketing Daily, Teresa Buyikian - Thursday, September 17, 2026
Le Nugguette was launched to coincide with New York Fashion Week a ...
- Skechers Taps Puma Prez As CMO
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 16, 2026
Tara McRae jumps into key role at the world's second-biggest footwear comp ...
- Ford Deepens Relationship With Carhartt
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2026
The brands are leveraging their combined scale and resources to invest ...
- Jellyfish, Hoka Challenge New Yorkers To Run
MAD, Fern Siegel - Thursday, September 10, 2026
The five-borough competition is featured on digital OOH and social media. ...
- Macy's, Nordstrom, Anthropologie Try New Tricks For Fall Fashion
Retail Insider, Sarah Mahoney - Wednesday, September 9, 2026
Retailers blend old guard, newcomers and switched-up content to get shoppers yearni ...
- Gap Stumbles, Elevates Marketing Vet To Old Navy CEO
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 31, 2026
The company has promoted Michael Francis to reverse the denim giant's sl ...
- Dick's Gets Clobbered With Nike Fallout
Retail Insider, Sarah Mahoney - Wednesday, August 26, 2026
A rocky reset at recent acquisition Foot Locker, along with clearance-rack Nike ...
- Vuori Taps Abercrombie Vet As New CMO
Marketing Daily, Sarah Mahoney - Wednesday, August 19, 2026
Carey Collins Krug joins the fitness brand as it "enters new chapt ...
- JCPenney Sends Off-Price Fashion Victims To Rehab
Retail Insider, Sarah Mahoney - Wednesday, August 19, 2026
The new campaign aims to remind shoppers that great deals don't ha ...
- Carhartt Shows Off Buffalo Bills Stadium
Marketing Daily, Sarah Mahoney - Thursday, August 13, 2026
New campaign highlights the workwear brand's commitment to the just-finished Highmark Stad ...
- Dove, Polo Ralph Lauren, Lacoste Suit Up For US Open
Marketing Daily, Sarah Mahoney - Wednesday, August 12, 2026
Brands are hoping to ace this year's tournament with fresh activations a ...
- Chevrolet, Nike Team Up With NBA Star
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, August 11, 2026
The four-sneaker collection also includes a "Heartbeat of America" T-shirt inspired ...
- Tyla Stars In Kate Spade's Fall Campaign
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2026
The troubled Tapestry division invites the pop star to play hide-and-seek wi ...
- Under Armour Taps 'Heated Rivalry' To Warm Up Cooling Sales
Marketing Daily, Sarah Mahoney - Friday, August 7, 2026
The new campaign marks a move to bring cultural cachet to t ...
- Foot Locker Launches New Brand Platform
Marketing Daily - Top of the News, Tanya Gazdik - Friday, August 7, 2026
The hero film brings chapters in sneaker culture to life, showcasing t ...
- Angel Reese Barbie -- Wearing Her New Reeboks -- Sells Out
Marketing Daily, Sarah Mahoney - Thursday, August 6, 2026
Mattel, with sales gaining, also elevated its brand chief to president. ...
- Columbia Sportswear Rewards Flat-Earthers With $100 Off
Retail Insider, Sarah Mahoney - Wednesday, August 5, 2026
So maybe the planet really is round. But the company is good-natured ...
- Adidas' $1B Marketing Bill Buys 14% Jump In Sales
Marketing Daily, Sarah Mahoney - Monday, August 3, 2026
CEO says World Cup marketing plays "could not have been scripted a ...
- From Wimbledon To Alabama: Ralph Lauren Partners With Gee's Bend Quilters
Marketing Daily, Sarah Mahoney - Monday, August 3, 2026
A new collaborative apparel and home goods collection draws on the de ...
- Stitch Fix Aims At The New Mom Confidence Gap
Marketing Daily, Sarah Mahoney - Friday, July 31, 2026
The company's research finds that many women don't regain their style groo ...
- The Mayor Promotes Famous Footwear's 'School' Supply
MAD, Fern Siegel - Wednesday, July 29, 2026
The brand partnered with comedy duo #IMomSoHard. ...
- In Tight Economy, David's Bridal Focuses On Dress Deals
Retail Insider, Sarah Mahoney - Wednesday, July 29, 2026
With young love under pressure, the retailer looks to add outlet shoppi ...
- Arena Media Adds US, Performance To Dr. Martens Remit
MAD, Steve McClellan - Friday, July 24, 2026
According to the agency, the move joins brand and performance activity und ...
- JCPenney Scores WNBA Fashion Spotlight
Marketing Daily, Sarah Mahoney - Monday, July 27, 2026
The retailer's hand-picked team doesn't just show off their own looks ...
- Zara 'Death Pants' Cause Social Media Storm
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 20, 2026
TikToks with titles like "These trousers should come with a warning label ...
- Dunkin' Teams With Viral Clothing Brand
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 16, 2026
The highlight of the collaboration, the Parke Daydream Refresher, arrives at Dunki ...
- Nike Celebrates England Fans, AT&T Gets Stadium Back
Marketing Daily, Tanya Gazdik - Wednesday, July 15, 2026
The spot celebrates the unwavering faith of the now-heartbroken England fans, w ...