Tag results for "apparel"
- With Shapewear, Calvin Klein Chases Spanx, SkimsFashion's underwear legend finally moves into the shapewear category, launching with ...
- Beyonce Cleans Up Timothy Olyphant For Levi'sThere's no hope for the shark as a pool hall vignette sho ...
- Tapestry Revamps Focus: Sells Stuart Weitzman, Debuts New Coach CampaignThe luxury apparel company is shedding its struggling Stuart Weitzman brand ...
- Nike Vs. Lululemon: Can A Skims Partnership Change The Game?With Lululemon pushing product innovation and consumers tightening their budgets, Nike's n ...
- Elmo's New Run: How On Running Is Softening The SportWith "Soft Wins," the brand challenges the high-intensity mindset of runners ...
- Nike Taps Kim Kardashian To Launch NikeSkimsThe company hopes Kardashian's shapewear magic can reignite women's enthusiasm for worko ...
- Adidas Tackles Athlete Self-Doubt, Launches $850 SneakersThe company is rolling out the next phase of "You Got Thi ...
- Levi Dylan Kicks Off Silver Jeans' First National CampaignThe spring push runs on digital outlets and social, part of ...
- Merrell Names New CMO As Wolverine Changes Keep ComingRichard McLeod, formerly at Champion, now leads marketing, and Brett Parent ris ...
- Nike Returns To Super Bowl With All-Star CastThe voiceover by Grammy-winning rapper Doechii calls out some of the limitatio ...
- Elmo Gives Federer And On Sneakers A Spelling LessonBoth On and Skechers are stepping out at the Super Bowl. ...
- Despite Surging Sales, Levi Strauss & Co. Expects Decline AheadThe denim giant posted an 8% jump in sales but forecasts we ...
- Stella McCartney Buys Company Back From LVMHThe breakup comes after five years of collaboration, and signals sea chang ...
- REI Taps New CEO, Hoping For A TurnaroundNike's Mary Beth Laughton, a former REI board member, has held k ...
- Little Bit-O-News: JC Penney Debuts Fashion Line For PetitesLimited-time collab with Latina pop artist Ally Brooke is part of n ...
- Dissecting Online's Holiday: Mobile, Search RuledLower price promotions fueled a run on big-ticket items, as consumers scor ...
- Nike, Jordan Launch Newfangled CreativeNew spots continue Nike's latest winning-ugly ethos and an animated history ...
- 2024's Biggest Hits: Inclusion, Representation -- And How To Avoid A PR Train WreckThe most-read stories in retail, beauty and apparel show how hungry reade ...
- Walmart Birkin Bag Goes Viral, Sells OutTikTokkers have posted hundreds of unboxing videos under the hashtag #walmartbirkin. ...
- 4 Unusual 'Squid Game' Brand CollaborationsThe Netflix series with a high body count inspired partnerships from blood-spatter ...
- Nike: Turnaround Will Require Short-Term PainWith sales and profits still in decline, the new CEO says t ...
- Vera Wang Sold To Retail ConglomerateWHP, owner of such brands as Toys R Us, Bonobos and Expres ...
- 'Speed' Demon: Fox 1 Shoe Designed For Sacramento Kings' GuardThe first signature shoe for De'Aaron has in-house creative by Curry Brand/Und ...
- Famous Footwear Gets Musical For Holiday WorkFashion and off-key kids highlight The Mayor's creative. ...
- Adam&EveDDB To Launch Global Campaign For PumaThe account will be led by agency teams in London and Ber ...
- Apparel Shifts: Lululemon Amps Up, J. Crew Taps New CMOSpecialty clothing marketers are making major moves to win more consumers' discretiona ...
- WSS Selects Industry As Creative Agency, Strengthens Connection To Latino CommunityThe brand consultancy is charged with rebranding and strategic repositioning. ...
- Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%As many consumers turn to GAI technology for their holiday shopping, Cyberwe ...
- Crocs Taps Former Yeezy Designer For Key RoleProlific designer Steven Smith, fired from Yeezy in August, has held k ...
- Johnnie Walker Taps Priyanka Chopra Jonas For Apres Skiwear CollabAs brand ambassador, Chopra Jonas appears in online videos promoting the collaborati ...
