Tag results for "apparel"
- JCPenney Goes Incognito In Bold Fashion RebrandThe first major campaign from CMO Marisa Thalberg breaks a cardinal ru ...
- REI's New Merchandising Chief Steps In As Brand Identity FraysThe co-op names Kristin Shane to lead merchandising amid mounting union tension ...
- Calvin Klein, Tommy Hilfiger Regain Some SwaggerParent PVH reports sales and profits above expectations, as demand picks ...
- QVC Announces 900 Layoffs, Doubling Down On Live CommerceThe company reports a $1.27 billion loss as sales decline again. ...
- Guys Don't Know What To Wear Anymore -- But Men's Wearhouse Has A PlanWith "What Do I Wear to This Thing?," the retailer helps m ...
- New Show Title Says 'We Don't Care What The F You Do'The old TLC makeover show "What Not To Wear" has been reboot ...
- March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' VibesPlanet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, a ...
- Puma Campaign, The Brand's Biggest Ever, Celebrates The Joy Of RunningThe push-launched in 30 markets globally and backed by a 40% boo ...
- Nike's Big Brand Reset: Can Storytelling Outrun Slumping Sales?Facing a 16% sales drop next quarter, Nike is doubling down ...
- Beyond Yoga Selects Shadow As AORThe active brandwear company is owned by Levi Strauss. ...
- Kate Spade Banks on Nostalgia With Sam RelaunchThe brand is reviving its first handbag design in a bold b ...
- Forever 21 Fans Lament Its DemiseUltimately, young shoppers simply moved on from the Forever 21 brand, exper ...
- Younger Shoppers, Smarter Tech Fuel Secondhand's Record YearOnline resale platforms grew 23% in 2024. And nearly half of you ...
- Calvin Klein Banks On Bad BunnyWith U.S. revenues slipping, the brand taps a global superstar to boo ...
- Donatella Versace Steps Down As Versace DesignerAmid talks of a sale at the troubled luxury brand, Capri Holdin ...
- Medical Scrubs Brand Celebrates Experiences Of Women In Healthcare"The OR doesn't care if I'm a woman. It only cares th ...
- Kohl's Keeps Crumbling, Stumbles With Core CustomersThe retailer's shares plunged to 1990s levels after reporting ongoing sales declin ...
- Gap Closer To Regaining Its GrooveWith a prancing Parker Posey and new "White Lotus" collection, Gap hop ...
- Bikini-Clad Kim Kardashian Sculpture Receives Mixed ReactionThe marketing campaign has divided fans who responded to photos of t ...
- Saucony Takes Running Community Out For CoffeeAs part of a new "Run As One" ad campaign, the compa ...
- With Shapewear, Calvin Klein Chases Spanx, SkimsFashion's underwear legend finally moves into the shapewear category, launching with ...
- Beyonce Cleans Up Timothy Olyphant For Levi'sThere's no hope for the shark as a pool hall vignette sho ...
- Tapestry Revamps Focus: Sells Stuart Weitzman, Debuts New Coach CampaignThe luxury apparel company is shedding its struggling Stuart Weitzman brand ...
- Nike Vs. Lululemon: Can A Skims Partnership Change The Game?With Lululemon pushing product innovation and consumers tightening their budgets, Nike's n ...
- Elmo's New Run: How On Running Is Softening The SportWith "Soft Wins," the brand challenges the high-intensity mindset of runners ...
- Nike Taps Kim Kardashian To Launch NikeSkimsThe company hopes Kardashian's shapewear magic can reignite women's enthusiasm for worko ...
- Adidas Tackles Athlete Self-Doubt, Launches $850 SneakersThe company is rolling out the next phase of "You Got Thi ...
- Levi Dylan Kicks Off Silver Jeans' First National CampaignThe spring push runs on digital outlets and social, part of ...
- Merrell Names New CMO As Wolverine Changes Keep ComingRichard McLeod, formerly at Champion, now leads marketing, and Brett Parent ris ...
- Nike Returns To Super Bowl With All-Star CastThe voiceover by Grammy-winning rapper Doechii calls out some of the limitatio ...
