- Zara 'Death Pants' Cause Social Media Storm
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 20, 2026
TikToks with titles like "These trousers should come with a warning label ...
- Dunkin' Teams With Viral Clothing Brand
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 16, 2026
The highlight of the collaboration, the Parke Daydream Refresher, arrives at Dunki ...
- Tapestry Taps L'Oreal Veteran As Kate Spade CMO
Marketing Daily, Sarah Mahoney - Thursday, July 16, 2026
Allison Badea jumps in after years of steep sales declines at t ...
- Nike Celebrates England Fans, AT&T Gets Stadium Back
Marketing Daily, Tanya Gazdik - Wednesday, July 15, 2026
The spot celebrates the unwavering faith of the now-heartbroken England fans, w ...
- Parents Brace to Spend More, Get Less
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2026
New numbers from the National Retail Federation add to growing concerns abo ...
- Gap Bets Hailey Bieber Can Power Its Comeback
Retail Insider, Sarah Mahoney - Wednesday, July 15, 2026
The limited-edition collection with the mega-influencer is the latest chapter in t ...
- World Cup Stunt Gives Levi's More Than 1B Impressions
Marketing Daily, Sarah Mahoney - Thursday, July 9, 2026
CEO reveals how a simple "ambush marketing" stunt became the brand's most-view ...
- Kohl's Goes All In On Value For Back-to-School
Marketing Daily, Sarah Mahoney - Thursday, July 9, 2026
Even affluent parents are worried. The struggling retailer is betting they'll fa ...
- Dove, Victoria's Secret Pink-Pile On 'Elle'
Marketing Daily, Sarah Mahoney - Thursday, July 2, 2026
Brands join L'Oreal in hopes that pretty-in-pink loyalty tops critical reviews. ...
- Nike Rewrites Marketing Playbook, With Mixed Results
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 1, 2026
Short-term challenges persist, complicating the company's comeback story. ...
- Omnicom Wins $560 Million Adidas Media
MAD, Steve McClellan - Wednesday, July 1, 2026
The global account has been handled by WPP agencies for the la ...
- Luxury's New Rhythm: American Consumers Rewrite The Rules
Marketing Daily, Sarah Mahoney - Friday, June 26, 2026
Amid turbulence, sales strengthen. But younger shoppers are more interested in feeli ...
- TJ Maxx, Ogilvy Enlist 4 Stars To Promote Female Originality
MAD, Fern Siegel - Monday, June 22, 2026
The retailer's new brand platform is supported by a multichannel media p ...
- Drive-Thru To The Pitch: Jack In The Box, Streetwear Brand Team Up For Soccer Gear
Marketing Daily, Teresa Buyikian - Friday, June 19, 2026
Collection with The Hundreds includes a Jack Jersey in purple and whi ...
- Levi's, Gillette Gently Mock World Cup Branding Ban
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 21, 2026
Levi's took it a step further on Sunday, covering up the lo ...
- Target Brings Back Isaac Mizrahi In Design Role
Marketing Daily, Sarah Mahoney - Tuesday, June 16, 2026
With the company's first-ever creative director at large, the retailer hopes ...
- Havas Acquires Experiential Agency Archrival
MAD, Steve McClellan - Wednesday, June 10, 2026
The agency will be aligned with the holding company's own specialist ...
- Tito's Vodka, Wrangler Wrap Up Americana: Barware Collection Benefits Charities
Marketing Daily, Teresa Buyikian - Monday, June 8, 2026
The denim-wrapped line of barware and accessories includes cocktail shakers, pocket flask ...
- For World Cup, Adidas Plays Offense As Nike Gets Defensive
Marketing Daily, Sarah Mahoney - Friday, June 5, 2026
Adidas adds a high-profile Nordstrom takeover, while Nike rolls out "Rip t ...
- Brands Cash In On NBA Finals
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 7, 2026
Buffalo Wild Wings is taking some heat for offering condolences to ...
- Rent The Runway, Perrier Team Up For Ooh-La-La Summer
Marketing Daily, Sarah Mahoney - Thursday, June 4, 2026
The collaboration debuts as both brands navigate big changes, including surging revenue ...
- Patagonia Goes After Drag Queen For Trademark Infringement
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 4, 2026
"Pattie Gonia backpacked 100 miles down the California coast in drag, raisi ...
- Coors Banquet Partners With Wrangler, Country Star Chase Rice
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 3, 2026
The brands are introducing "Beer Chords," Wrangler jeans that use Coors Banquet-infus ...
- Gerber Names New Baby Ambassador
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 2, 2026
Cameron Chung from Minnesota joins a tradition that dates back to 192 ...
- Gap's Denim Surge, AEO's Stumble Tell The Same Story
Marketing Daily, Sarah Mahoney - Monday, June 1, 2026
Between pinched wallets and Middle East fallout, apparel is getting more complica ...
- American Eagle Outfitters Invests More In Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 1, 2026
American Eagle Outfitters spent more money running its corporate operations and marketi ...
- NHL Celebrates Playoffs With Custom Sneakers Contest
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2026
Content creator Dominic Ciambrone, who has more than a million followers, design ...
- Lululemon Forms Uneasy Truce With Cranky Founder
Marketing Daily, Sarah Mahoney - Wednesday, May 27, 2026
The deal buys 18 months of quiet from perma-grouch Chip Wilson, ...
- Victoria's Secret Wants Its Sexy Back
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2026
The new ticker symbol says everything about the company's latest brand pi ...
- McDonald's Teams Up With NBA's Devin Booker For Nike Collab
Marketing Daily, Teresa Buyikian - Thursday, May 21, 2026
Limited-edition sneaker features the color turquoise, representing the Sedona, Arizona McDonald's, t ...