- Burberry CEO Reveals Turnaround Plan
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, November 14, 2024
The luxury brand unveiled an outerwear campaign, "It's Always Burberry Weather," a ...
- Uovo Shoes Debut In U.S., Gain 'Footing'
MAD, Fern Siegel - Wednesday, November 13, 2024
The new spot targets millennial men and combines functional fashion with emotion ...
- Athletic Shoe Company On Credits Zendaya, Federer With 32% Sales Gain
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2024
The athletic shoe company says high-impact campaigns boosted awareness to 20% ...
- Amazon Haul Takes On Temu, Shein
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 13, 2024
The new shopping service, in beta, offers 300 million products for $ ...
- Ralph Lauren Bucks Luxury Decline
Marketing Daily, Sarah Mahoney - Friday, November 8, 2024
Better-than-expected sales rose 6%, and the apparel brand is anticipating a mu ...
- Steve Madden Will Move Out Of China, But Not To The U.S.
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, November 10, 2024
CEO Edward Rosenfeld said the company had been working for several yea ...
- Carter's Dials Up 'More Than Just Cute'
Marketing Daily, Sarah Mahoney - Friday, November 8, 2024
The infant and children's clothing brand is expanding the campaign, focusing ...
- Jeep, Merrell Partner Again For Hiking Boot
Marketing Daily, Tanya Gazdik - Wednesday, October 30, 2024
The brands hired two Instagram influencers to use both the electrified Je ...
- Unexpected CEO Shake-Up At The RealReal
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2024
Rati Sahi Levesque takes the helm as the struggling company's fortunes a ...
- Columbia Sportswear Hires New Marketing Head And Adam&EveDDB
Marketing Daily, Sarah Mahoney - Sunday, October 27, 2024
The 86-year-old company hopes a retooled brand can boost sagging U.S. sa ...
- Martinizing Cleaners Celebrates 75th Anniversary With Thrifting Guide
Retail Insider, Sarah Mahoney - Wednesday, October 23, 2024
With 350 locations in the U.S., the drycleaning brand wants to sh ...
- Like It Or Not, Victoria's Angels Are Back
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, October 16, 2024
This year's fashion show felt more empowering to women rather than demeanin ...
- So Fetch! Bark, Crocs Rolls Out Clogs For Pooches
Marketing Daily, Sarah Mahoney - Friday, October 11, 2024
Bark says the launch is the first in a broader move ...
- Nike, Lululemon Lose A Step With Teens, While New Balance, E.L.F. Keep Gaining
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spendi ...
- Coors Banquet, Wrangler Partner to Make Beer Wash Jeans
Marketing Daily, Teresa Buyikian - Wednesday, October 9, 2024
Jeans made of "the first and only Wrangler denim washed in Coor ...
- Levi's Wants To Ditch Dockers
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 4, 2024
With a boost from Beyonce, the apparel company wants to focus ...
- Beyonce for Levi's? Flawless
Mad Blog, Barbara Lippert - Tuesday, October 1, 2024
Beyonce walks into a "Launderette," in a redo of the 1986 Briti ...
- 'F*ck The Fruit:' Brian Cox Snarls Out ASICS' Wellness Message
Marketing Daily, Sarah Mahoney - Tuesday, September 24, 2024
Cox, who played the world's nastiest boss in "Succession," wants to libera ...
- Lululemon: Wellbeing Makes Us Unwell
Marketing Daily, Sarah Mahoney - Monday, September 23, 2024
The apparel brand's latest research shows that almost half the population ...
- Kevin Hart, Druski Spoof 'The Godfather' For Fabletics
Retail Insider, Sarah Mahoney - Wednesday, September 18, 2024
The fitness brand hopes that with new versatile Don pant, men wi ...
- Wrangler Debuts 'Good Mornings Make for Better Days' Campaign
Marketing Daily, Sarah Mahoney - Monday, September 16, 2024
The fading denim brand hopes new marketing can stem sales declines. ...
- Walmart Makes A Fashion Statement
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 13, 2024
With new looks and a roadshow, it's hoping to find a winni ...
- New York Fashion Week Surprises: Walmart, Saks, Coach, Porsche
Marketing Daily, Sarah Mahoney - Wednesday, September 11, 2024
For the 60 or so designers gracing the runways, the event ...
- Target Hopes To Melt Hearts With New Cuddle Collab
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
The retailer is betting on six winsome "fur-fluencers" for its latest limited-editi ...
- Retailers Mean To Please, But Many Are Not Mature Enough
Email Insider, Ray Schultz - Tuesday, September 10, 2024
The customer experience maturity level varies by sector, Incisiv and Talkdesk rep ...
- Old Navy CMO: How New Purpose Is Shaping Brand Evolution
Marketing Daily, Sarah Mahoney - Tuesday, September 10, 2024
Behnaz Ghahramani dishes on "nowstalgia," and the ways careful -- and deliberate ...
- Remember Barneys? Hourglass Cosmetics Pop-up Celebrates Late, Great Retailer
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2024
Just in time for New York Fashion Week, the nostalgic showcase sta ...
- With Sales A-Blazing, Abercrombie & Fitch Flexes Deeper Into NFL
Marketing Daily, Sarah Mahoney - Thursday, August 29, 2024
The extended partnership features linebackers TJ Watt and Fred Warner, running ba ...
- Cadillac Partners With Designer, Tiafoe For U.S. Open
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2024
Cadillac collaborated with Los Angeles designer Dominic Ciambrone and his company Surge ...
- Nordstrom Threads Its Way Out Of Department-Store Slump
Retail Insider, Sarah Mahoney - Wednesday, August 28, 2024
With early signs that its new strategy is working, the fashion retail ...