• by Tanya Gazdik , Yesterday

Tommy Hilfiger and three-time Super Bowl champion Travis Kelce have struck a deal. 

The partnership could be a hint at what Kelce will wear to his upcoming nuptials with Taylor Swift.

“It suggests that, just as Swift wore American fashion hero Ralph Lauren for her viral engagement photos on Instagram, Kelce may integrate a patriotic great into his matrimonial trousseau,” according to CNN. “A former GQ cover star, the Kansas City Chiefs player has helped spread the tunnel fit phenomenon with his vintage-inflected suits and goofy statement print pieces — helping to rebrand the logistical walkway into a surprising fashion moment for sporting stars.”

Kelce will participate in a series of ad campaigns and a design collaboration with the Hilfiger brand.

“The partnership kicks off in the fall with an ad campaign showing Kelce entering Hilfiger’s New York — a setting of glamour, sophistication and where surprise encounters are never more than a block away,” according to WWD. “The campaign, which will break in late August/September, will be shot over two-and-a half days at the end of April at an undisclosed iconic New York location. It will also feature an ensemble cast of men and women. The story will continue into the spring 2027 campaign, along with a design collaboration that reimagines elevated Tommy icons.”

The fashion brand, which is part of PVH Corp., says the partnership reflects Tommy Hilfiger’s focus on working and co-creating with the artists, innovators and tastemakers shaping the world today.

“Kelce is stepping in as both a global ambassador and a creative collaborator -- meaning the Chiefs’ superstar tight end will help design a capsule collection that blends Hilfiger’s classic prep look with his own loud, tunnel-walk-ready style,” according to TMZ Sports.

Past collaborators include Gigi Hadid, Lewis Hamilton, Zendaya and Damson Idris.

The brand posted a photo of the designer grasping hands with the football player on Instagram. It already had more than 19,000 likes, 384 comments and 200 shares as of press time. 

Hadid hyped the partnership in the comments of that post, according to People.