- InStyle Unveils InStyle Now, A Digital Product On The Stars Of The Fashion World
Publishers Daily, Ray Schultz - Monday, March 18, 2024
The new format will also highlight those who work behind the sce ...
- CEO Shake-Ups At Under Armour, Allbirds
Marketing Daily, Sarah Mahoney - Thursday, March 14, 2024
After just over a year, UA's Stephanie Linnartz is out, and found ...
- What's Behind QVC Email, Other Asian Hate Stories
Marketing Daily, Sarah Mahoney - Wednesday, March 13, 2024
A diversity expert explains how -- and why -- brands let Asi ...
- 'Harper's BAZAAR' Names Lynette Nylander As Executive Digital Editor
Publishers Daily, Ray Schultz - Wednesday, March 13, 2024
Nylander previously served as executive editorial director of "Dazed." ...
- Abercrombie & Fitch Launches Wedding Shop
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 11, 2024
Over the past couple of years, there has been a rise ...
- With Sharper Marketing, Gap Finally Makes Progress With Old Navy
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
Gap Inc.'s new management credits better storytelling and smarter media buys ...
- Lilly Pulitzer Launches First-Ever Brand Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
The debut coincides with International Women's Day, celebrating the 65-year-old brand's sun ...
- At Weddings, Elvis Is In -- Hashtags, Ed Sheeran Are Out
Retail Insider, Sarah Mahoney - Wednesday, March 6, 2024
The Knot's latest research hints at how Gen Z is beginning ...
- Nike Showers Caitlin Clark With OOH Honors
Marketing Daily, Sarah Mahoney - Monday, March 4, 2024
As the Iowa point guard shattered the 54-year-old NCAA scoring record, billboar ...
- Style Icon Iris Apfel Dies At 102
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 4, 2024
Apfel launched her own makeup collection for Mac, a line of eyewe ...
- Margaret Zhang, EIC Of 'Vogue China,' Is Jumping to CAA
Publishers Daily, Ray Schultz - Sunday, March 3, 2024
Zhang is the youngest editor in chief to serve at Conde N ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- Can A New CMO Revitalize Rent The Runway?
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
After laying off 10% of staff and slashing marketing budgets, the compa ...
- Wolverine Wants To Get 'Woman-Made' Into The Dictionary
Marketing Daily, Sarah Mahoney - Thursday, February 29, 2024
From the Brooklyn Bridge to LAX, the new campaign highlights the overlook ...
- Gap Aims To Get Back To Basics In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, February 28, 2024
The retailer hopes a return to musical roots can help reverse yea ...
- Columbia Sportswear Is Over The Moon -- For Real
Marketing Daily, Sarah Mahoney - Friday, February 23, 2024
The company's partnership with Intuitive Machines represents the next frontier for t ...
- Nike Swings And Misses With See-Through Baseball Pants
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 23, 2024
For the company's new MLB uniforms, transparency is a terrible idea. ...
- Target Partners With Diane Von Furstenberg
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 21, 2024
Target has collaborated with a slew of designers over the past sever ...
- How Adore Me Is Using In-Ride Ads To Boost Sales
D2C Insider, Sarah Mahoney - Monday, February 19, 2024
The underwear company, now owned by Victoria's Secret, says the new approa ...
- Coach Launches AI-Created 'Find Your Courage'
Marketing Daily, Sarah Mahoney - Friday, February 16, 2024
The new campaign stars a virtual human named Imma and real-life L ...
- More Stores In Trouble: Express, Big Lots, Children's Place, The Body Shop
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2024
More chains are struggling for lifelines, liquidity and strategic investments. ...
- To Celebrate Detroit Lions, Jared Goff Heads To Jared
Retail Insider, Sarah Mahoney - Wednesday, February 14, 2024
Thanks to the NFL quarterback, the jewelry retailer's long-running "He went ...
- Salomon's Super Bowl Ad Asks People To Move From Couch To Mountain
Marketing Daily, Sarah Mahoney - Friday, February 9, 2024
The niche sports apparel brand hopes to win a wider audience wi ...
- Can Zac Posen Solve Gap's Fashion Problems?
Retail Insider, Sarah Mahoney - Wednesday, February 7, 2024
The company has hired the once-hot designer as chief creative officer ...
- Gisele Goes Jumbo: Hugo Boss Brings 33-Foot Hologram To Life
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2024
The luxury brand is taking a new #BeYourOwnBOSS campaign to new heig ...
- On To The Next Hunk: Idris Elba Stars For Calvin Klein
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2024
The fashion brand's new menswear campaign features the British actor's oh-so-cool v ...
- Stitch Fix Pairs With Spotify For Image Refresh
D2C Insider, Sarah Mahoney - Monday, January 29, 2024
With new Style Tune Ups, the tech-driven fashion platform mixes music in ...
- With Layoffs And A New CEO, Levi's Turns The Page
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
As Michelle Gass takes over, the company forecasts softer sales. And ...
- Wolverine Sells Sperry Boat Shoes To Authentic Brands
Marketing Daily, Sarah Mahoney - Tuesday, January 16, 2024
The footwear company says it will use the $130 million to p ...
- Un-Made-Up Pamela Anderson Hits Pandora Home Run
Marketing Daily, Sarah Mahoney - Monday, January 15, 2024
As American shoppers looked for "little luxuries" this holiday, a "Diamonds f ...