- Merrell Names New CMO As Wolverine Changes Keep Coming
Retail Insider, Sarah Mahoney - Wednesday, February 12, 2025
Richard McLeod, formerly at Champion, now leads marketing, and Brett Parent ris ...
- Qdoba Introduces 'Chip Core' During New York Fashion Week
Marketing Daily, Teresa Buyikian - Monday, February 10, 2025
Custom full-length pants are designed with see-through pockets that run the leng ...
- Vertical Velocity: How Ecommerce Sectors Fared In 2024
Email Insider, Ray Schultz - Monday, February 3, 2025
Home goods was first in average order rate and revenue per custome ...
- Despite Surging Sales, Levi Strauss & Co. Expects Decline Ahead
Marketing Daily, Sarah Mahoney - Thursday, January 30, 2025
The denim giant posted an 8% jump in sales but forecasts we ...
- Vestiaire Collective Drops 3 Global Spots
Out to Launch, Fern Siegel - Thursday, January 30, 2025
The U.S. spots run on social media and connected TV. ...
- Jewelry Retailer Pandora Consolidates Global Media With Dentsu
MAD, Steve McClellan - Tuesday, January 28, 2025
Under a new two-year contract Dentsu will handle media chores for t ...
- Stella McCartney Buys Company Back From LVMH
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 27, 2025
The breakup comes after five years of collaboration, and signals sea chang ...
- I Can See Clearly Now: Lexus, Revo Partner On Sunglass Line
Marketing Daily, Phyllis Fine - Saturday, January 25, 2025
The Revo | Lexus collection integrates Lexus-inspired design elements like its signatu ...
- REI Taps New CEO, Hoping For A Turnaround
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, January 23, 2025
Nike's Mary Beth Laughton, a former REI board member, has held k ...
- Little Bit-O-News: JC Penney Debuts Fashion Line For Petites
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, January 23, 2025
Limited-time collab with Latina pop artist Ally Brooke is part of n ...
- Smells Like Sales: The Bakery-Inspired Boom in Body Care
Marketing Daily, Sarah Mahoney - Wednesday, January 8, 2025
P&G's Native and Unilever's Dove are the latest to jump on t ...
- Nike, Jordan Launch Newfangled Creative
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2025
New spots continue Nike's latest winning-ugly ethos and an animated history ...
- Walmart Birkin Bag Goes Viral, Sells Out
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 30, 2024
TikTokkers have posted hundreds of unboxing videos under the hashtag #walmartbirkin. ...
- Nike: Turnaround Will Require Short-Term Pain
Marketing Daily, Sarah Mahoney - Saturday, December 21, 2024
With sales and profits still in decline, the new CEO says t ...
- As Turnaround Continues, Victoria's Secret Steps Up International Expansion
Marketing Daily, Sarah Mahoney - Wednesday, December 18, 2024
Retail sales are rebounding. The underwear brand looks to shore up direct-to-consume ...
- Noah Johnson Tapped As Editor In Chief Of 'Highsnobiety'
Publishers Daily, Ray Schultz - Wednesday, December 18, 2024
Johnson will lead both print and digital editorial operations. ...
- Vera Wang Sold To Retail Conglomerate
Marketing Daily, Sarah Mahoney - Monday, December 16, 2024
WHP, owner of such brands as Toys R Us, Bonobos and Expres ...
- Icon Magazine Plans A U.S. Edition
Publishers Daily, Ray Schultz - Monday, December 16, 2024
Men's fashion publication will launch in the U.S> in April. ...
- Apparel Shifts: Lululemon Amps Up, J. Crew Taps New CMO
Marketing Daily, Sarah Mahoney - Monday, December 9, 2024
Specialty clothing marketers are making major moves to win more consumers' discretiona ...
- Ford Partners With Fashion Brand
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2024
Ford Motor Co. is joining forces with Percival, a London-based fashion bran ...
- BTS REWIND: How This Tenore Exec Continues To Make The Impossible Possible
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 3, 2024
I had the pleasure of talking with Natalie Gomez, formerly Guzman, ...
- Crocs Taps Former Yeezy Designer For Key Role
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2024
Prolific designer Steven Smith, fired from Yeezy in August, has held k ...
- Burberry CEO Reveals Turnaround Plan
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, November 14, 2024
The luxury brand unveiled an outerwear campaign, "It's Always Burberry Weather," a ...
- Athletic Shoe Company On Credits Zendaya, Federer With 32% Sales Gain
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2024
The athletic shoe company says high-impact campaigns boosted awareness to 20% ...
- Ralph Lauren Bucks Luxury Decline
Marketing Daily, Sarah Mahoney - Friday, November 8, 2024
Better-than-expected sales rose 6%, and the apparel brand is anticipating a mu ...
- EBay Debuts First Global Brand Campaign In A Decade
Retail Insider, Sarah Mahoney - Wednesday, November 6, 2024
The company hopes the new work will help fend off challenges fr ...
- Everyone Knows Where Waldo Is. Etsy Knows What He Needs.
Marketing Daily, Sarah Mahoney - Friday, November 1, 2024
The crafty ecommerce giant unveils its holiday campaign -- and solid third-quart ...
- Unexpected CEO Shake-Up At The RealReal
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2024
Rati Sahi Levesque takes the helm as the struggling company's fortunes a ...
- Brandon Tan Hired To Direct Fashion Content For 'Cosmopolitan' And 'Seventeen'
Publishers Daily, Ray Schultz - Tuesday, October 29, 2024
Brandon Tan, who previously was fashion editor of "GQ," joins on Novemb ...
- Peroni Hits The Slopes With Alp N Rock Apres-Ski Collection
Marketing Daily, Teresa Buyikian - Friday, October 25, 2024
The limited-edition line of post-skiing clothes and accessories, priced from $86 ...