Jack in the Box is embracing both the World Cup and a
native Los Angeles streetwear brand for its latest collab.
This week the chain rolled out its second collection with The Hundreds, the community-based streetwear brand and media platform.
Timed to coincide with the World Cup, the soccer-inspired collection features introduces retro-like jerseys, collectible headwear and “all the West Coast attitude that makes both brands
iconic.”
“For 75 years, Jack in the Box has always found ways to show up in culture beyond the drive-thru,” said Sheena Dougher, vice president of brand marketing at Jack in
the Box, in a release. “The response to our first collaboration with The Hundreds made it clear that fans are hungry for new ways to connect with us. This next drop lets us tap into a community
rooted in passion, identity and self-expression. Soccer culture has always had this incredible connection to style and fandom, and we loved bringing that together with Jack’s signature
irreverence and The Hundreds’ point of view.”
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Available here while supplies last, the new drop includes: a Jack Jersey in purple and white
and a white/purple five-panel Jack Team SnapBack. The brand is promoting the new collection via its socials.
The new drop is the latest promo in Jack in the Box’s 75th
anniversary celebration. Earlier this year the brand released “Jibbis,” limited-edition bag charms that accompanied Munchie Meals. The charms proved to be wildly popular, with prices now
surpassing $40 each on reseller sites.
The brand has also brought back several retro fan favorite menu items for the anniversary, such as the Chicken Supreme, Frings (a mix of fries and onion
rings) and the OG Hot Mess Cheeseburger. Additional nostalgic promotions also include limited time 75-cent in-app deals on items like the Jumbo Jack and tacos.